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  • Will You Add? - Splitting a Brand Design Project Between Two Design Firms

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    I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.

    Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with print collateral, for example, that looks dramatically different from your website. In this case, when potential customers receive your business card and then go to your website, it might take them a moment to realize that they're in the right place... and that moment can affect the level of trust that you build with them. Since trust is one of the most important factors in the buyer/selle

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    itting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with print collateral, for example, that looks dramatically different from your website. In this case, when potential customers receive your business card and then go to your website, it might take them a moment to realize that they're in the right place... and that moment can affect the level of trust that you build with them. Since trust is one of the most important factors in the buyer/sell
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    tically different from your website. In this case, when potential customers receive your business card and then go to your website, it might take them a moment to realize that they're in the right place... and that moment can affect the level of trust that you build with them. Since trust is one of the most important factors in the buyer/sell
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    hat they're in the right place... and that moment can affect the level of trust that you build with them. Since trust is one of the most important factors in the buyer/seller relationship, breaking this trust can have a poor effect on your sales.

    Projects are typically split up for a few reasons:

    • Lack of full-service design capabilities. If the firm you choose has strengths primarily in just print design or just web design, then that firm will probably not be the best choice to execute both projects. Many firms do offer both print and web services these days, though, so you might look around for a firm that can fill both needs.

    • Short timeline. If you're looking to launch your business or product quickly, you might find that one firm can't offer you the turnaround time that you need to get to market fast. If this is the case,

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