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Will You Add? - 3 Keys to Greater Profits From Any Opt-In Email List
Do you like to see impressive, amazing things? Do you like to witness jaw dropping, astonishing situations and events? Of course you do. Everybody does. And it only costs eight bucks. That's right, for eight bucks you can go to a movie theatre and watch Bruce Willis or Arnold Schwarzenegger deliver two solid hours of stunning imagery, special effects, lighting, action and thrills, splashed across the big screen in blazing color and Dolby Surround Sound. These days, with a f
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolute
Pacing involves establishing rapport and making persuasive communication easier; leading involves steering your prospect toward your point of view. Pacing and leading will enable you to direct a person's thoughts so they tend to move in your direction.When you pace, you validate your prospects either verbally or nonverbally; that is, you are in agreement or rapport with your prospects. As a result, they feel comfortable and congruent with you. Pacing entails using statements everyon
And you'd like to make more money from it.
Am I right so far?
Great! Just wanted to make certain that I'm not losing my touch. :-)
Your opt-in email list can be the single biggest money-maker you possess, if you just follow three simple keys...
Key 01 -> Provide Genuine Value To Your List Members.
Seems like a no-brainer, right? Unfortunately, the overwhelming majority of list owners miss out from the beginning.
They're left at the starting gate while the rest of the pack moves ahead.
If you don't provide "genuine value" to your list members you simply won't make money from your list.
Folks will either unsubscribe, or they'll stop reading your mailings.
Either way, you lose.
There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.
So, first things first, you gotta provide genuine value to your list members.
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "useful" content.
When it comes to information, "Value" = "Usefulness."
How valuable content is to a person is directly related to how useful they find that information.
Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.
Key 02 -> Send Promotional Mailings Regularly.
One of the most shocking discoveries that I ever made in my work with email marketing is this:
**If you don't send promotional mailings regularly, your response rates will go down dramatically.**
Trust me. I've tested it. So have a lot of other people.
Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolutel
STEPS TOWARDS GIVING A GOOD APPRAISAL INTERVIEW: Give specific feedback. Statements such as, “You’re doing a good job” and “You’d better shape up” are almost without value unless accompanied by specific feedback on what the employee is to continue doing or to stop doing. If you evaluate with the word “positive,” describe how the employee manifests that characteristic. If you say that the employee “shows initiative,” talk about specific occasions on which the employee did indeed take the in
If you don't provide "genuine value" to your list members you simply won't make money from your list.
Folks will either unsubscribe, or they'll stop reading your mailings.
Either way, you lose.
There are a gazillion (yes, I counted) lists available, so if you don't give them the goods, ...they'll simply move on to someone who will.
So, first things first, you gotta provide genuine value to your list members.
That consists of two things:
- Original content. While it's certainly acceptable to reprint other people's content in your publication, you absolutely MUST have your own voice as well.
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "useful" content.
When it comes to information, "Value" = "Usefulness."
How valuable content is to a person is directly related to how useful they find that information.
Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.
Key 02 -> Send Promotional Mailings Regularly.
One of the most shocking discoveries that I ever made in my work with email marketing is this:
**If you don't send promotional mailings regularly, your response rates will go down dramatically.**
Trust me. I've tested it. So have a lot of other people.
Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolute
As a young employee I was transferred to work in an office tower in downtown San Francisco. I wasn’t the only person to arrive in this new office space – the group had changed significantly due to reorganization and many of us were working together for the first time.My boss, the Marketing Manager, asked me to help him with some unusual projects. First, I organized an ugly tie contest. Next, we created a puzzle where everyone told me their fantasy identity (who they would be if t
People join YOUR list. They want to hear from YOU.
I consider it *critical* that you publish your own original articles, tips, ideas ... I.E. "information" in each publication you send out to your list.
After all, if they can get it elsewhere, why join your list at all?
- Useful content. The second part of providing genuine value to your subscribers is to offer "useful" content.
When it comes to information, "Value" = "Usefulness."
How valuable content is to a person is directly related to how useful they find that information.
Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.
Key 02 -> Send Promotional Mailings Regularly.
One of the most shocking discoveries that I ever made in my work with email marketing is this:
**If you don't send promotional mailings regularly, your response rates will go down dramatically.**
Trust me. I've tested it. So have a lot of other people.
Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolute
For the best results in blog Internet advertising sales a good system is something you must have. There are really no two ways about itWithout a system, you will do all the best blog Internet advertising selling at the beginning when you are pumped up with enthusiasm, but your zeal will soon take a nose dive, especially of leads dry up to a trickle. With a system you simply make a decision to stick with your system and it will constantly generate a flow of steady leads and you will
Your content needs to be APPLICABLE. Give your subscribers information they can use and they'll give you their attention, and ultimately their business.
Key 02 -> Send Promotional Mailings Regularly.
One of the most shocking discoveries that I ever made in my work with email marketing is this:
**If you don't send promotional mailings regularly, your response rates will go down dramatically.**
Trust me. I've tested it. So have a lot of other people.
Now, don't get me wrong, I'm not talking about sending out solo mailings five times a day.
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolute
Branding is one of the primary ways of solidifying your business with respect to marketing. Engaging in trade shows another. Recognizing the interrelationship of the two ideas is significant.Here’s why.Experts are cognizant of the fact that it is necessary to promote a consistent image. Effective branding is essential in creating long lives for products and services. When you reflect on brand names like Kodak, Hershey, Levi’s you are most likely reminded of familiarity an
That's a shortcut to failure there.
But, at the same time, sending out promotional mailings at a very infrequent, sporadic pace is a shortcut to failure as well.
Either way, you ain't gettin' paid.
They key is balance.
As a very "general" rule of thumb, one promotional mailing (I.E. "solo mailing") per week seems to produce the best results.
Test for yourself. Your list may be different.
Regardless of the frequency you decide upon,it absolutely needs to be REGULAR.
Consistency in regularity.
Key 03 -> Verify Your Subscribers Are Receiving Your Mailings.
Without question, this is the most often overlooked key to email profits of them all.
There is no substitute for this one. If your list members aren't receiving your email messages... stick a fork in yourself, because "you're done."
You can have great content and send out those solo mailings like clockwork, but if no one on the other end of the line is getting them, it's a waste of your time.
Research shows that as few as 10% of the total subscribers on any given list may actually be receiving the messages.
If you're getting poor results from your offers, then the first place I'd look is to make certain your subscribers are actually receiving and reading your email messages.
Bottom line: If you really want to make money from your optin email list, all it takes is...
Consistency in QUALITY.
Consistency in REGULARITY.
Consistency in DELIVERY.
Those three keys add up to one thing: Greater profits for YOU.
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