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  • Will You Add? - Choosing Your Newsletter Format - Text or HTML?

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    from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better forma

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    Recently, I’ve been receiving quite a lot of emails from some of my subscribers for the Newsletter Marketing Tips newsletter, about which format is the best to send your newsletter in: HTML or plain text.

    You see they both seem to be popular these days. We have famous businesses and experts use text and some other good names use HTML.

    So which one is the best for your newsletter?

    Since it seems many people have this question on their mind, I decided to share a quick answer here…

    It really depends on the topic of your newsletter and also your target audience.

    Generally, most people prefer plain text emails because of the security risks that HTML emails may have. Also for people on the slower Internet connections it will take longer for the pictures to load in your HTML design.

    Also as a newsletter publisher, it’s also easier for you to create and send a text newsletter rather than HTML.

    Actually a friend of mine ran a survey from his large list and over 73% of them said they preferred text emails from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better format

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    famous businesses and experts use text and some other good names use HTML.

    So which one is the best for your newsletter?

    Since it seems many people have this question on their mind, I decided to share a quick answer here…

    It really depends on the topic of your newsletter and also your target audience.

    Generally, most people prefer plain text emails because of the security risks that HTML emails may have. Also for people on the slower Internet connections it will take longer for the pictures to load in your HTML design.

    Also as a newsletter publisher, it’s also easier for you to create and send a text newsletter rather than HTML.

    Actually a friend of mine ran a survey from his large list and over 73% of them said they preferred text emails from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better forma

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    depends on the topic of your newsletter and also your target audience.

    Generally, most people prefer plain text emails because of the security risks that HTML emails may have. Also for people on the slower Internet connections it will take longer for the pictures to load in your HTML design.

    Also as a newsletter publisher, it’s also easier for you to create and send a text newsletter rather than HTML.

    Actually a friend of mine ran a survey from his large list and over 73% of them said they preferred text emails from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better forma

    Article and Blog Writers: Beware the Internet Meanie
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    es to load in your HTML design.

    Also as a newsletter publisher, it’s also easier for you to create and send a text newsletter rather than HTML.

    Actually a friend of mine ran a survey from his large list and over 73% of them said they preferred text emails from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better forma

    Plain Talk Vs Obfuscation
    The small, fast-growing, quite profitable three-person company had reached a plateau. Sales for the past couple years were essentially flat in a rapidly growing industry. The owner was concerned that this might be the beginning of a downward trend and wanted to bolster
    from HTML.

    So this all says that it’s wiser to stick to the old friend: text email.

    However, if your newsletter is going to be about topics that must come with pictures - like web design, Photoshop, food and diet, etc. - then HTML would be a better format.

    For example imagine if Victoria's Secret published their newsletter in plain text. There's no need to be a genius to know their sales would definitely decrease.

    So there's no definite answer to whether text or HTML newsletters are better - because it all depends on YOUR target market.

    So if you are not sure, simply ask your own subscribers which format they prefer, or offer them the option to subscribe to the format they want in your signup form

    Also here’s a helpful guide about the top 3 most popular newsletter formats, and how to find out which one is the best for your newsletter.

    So see who your target market is and what they’d like to get…

    And then give it to them!

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