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While I was driving to work this morning I was stuck in traffic. Even worse, I was stuck in traffic behind a bus. I hate traffic jams and I hated being behind buses in traffic jams. When behind a bus, your vision is restricted; you cannot see beyond the bus. So you have to look at it. And, you are forced to look at whatever is on the back of that bus.

On this particular bus was an advertisement for a local real estate agent. It was one of those big billboard-style ads that cover the entire back of the bus. It was quite a good ad. The tag-line read, "If I can't sell your house in 30 days, I’ll buy it myself." But whether or not the ad was good wasn’t the issue. The issue was that I had no choice – I had to look at the ad because there was absolutely nothing else to capture my attention.

This is why I think that billboard-style ads on the back of a bus are a good idea, not only for real estate agents, but for any business professional or small business. People stuck in traffic cannot "turn off" the ad. They cannot change the channel like they can when watching television and a

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The U. S. Department of Defense (DOD) owns and operates the Global Positioning System (GPS), including 24 satellites, each orbiting the earth every 12 hours, as the graphic above illustrates.ricted; you cannot see beyond the bus. So you have to look at it. And, you are forced to look at whatever is on the back of that bus.

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one of those big billboard-style ads that cover the entire back of the bus. It was quite a good ad. The tag-line read, "If I can't sell your house in 30 days, I’ll buy it myself." But whether or not the ad was good wasn’t the issue. The issue was that I had no choice – I had to look at the ad because there was absolutely nothing else to capture my attention.

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t the issue. The issue was that I had no choice – I had to look at the ad because there was absolutely nothing else to capture my attention.

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od idea, not only for real estate agents, but for any business professional or small business. People stuck in traffic cannot "turn off" the ad. They cannot change the channel like they can when watching television and a commercial comes on. They cannot switch the dial like they can when listening to the radio and a commercial comes on. People notice bus advertising because it is in their line of sight and they cannot turn it off.

I would assume that the same applies to ads inside public transit like buses, trains, and subways. People need to stare at something and they don’t want to stare at eachother. So they stare at the ads.

Ads on buses are a good advertising idea for many small businesses!

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Will You Add? - Billboard Ads On The Back Of A Bus – A Good Advertising Idea For Real Estate Agents

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