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Will You Add? - Article Marketing Fails Because Real Buyers Aren't Reading Them!
The quality of your staff induction plans says more about your managerial style and company culture than you think. At its simplest, employees work harder for companies that care for them, and hard working employees keep customers hap
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at sea
Right after the Internet Service Provider's ribbon-cutting ceremony, I met the sales manager for some brainstorming. I came up with a smokin' Unique Selling Proposition. He asked for some help with a company brochure and to call him t
It reminds me of one of my favorite stories.
A guy in Florida loaded a freight train with oranges and sold the cargo to a fellow in Georgia. The Georgian rerouted the shipment to someone in Kansas City, who in turn, transferred ownership to a bloke in Oregon.
The Oregonian opened the cargo and saw nothing but rotten oranges.
In a huff, he phoned the person who sold them to him and demanded to know, “What’s going on?”
His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”
I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.
But if you’re seeking to attract your own customers or clients, you may well be disappointed.
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at sear
In real estate, the expression is "location, location, location." In business, the expression is "image, image, image." However business owners, entrepreneurs and home-based offices are missing the "image" of a more expansive compan
The Oregonian opened the cargo and saw nothing but rotten oranges.
In a huff, he phoned the person who sold them to him and demanded to know, “What’s going on?”
His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”
I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.
But if you’re seeking to attract your own customers or clients, you may well be disappointed.
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at sea
There are quite a few software programs available for the small business owner. Some of the expensive software programs of the past were very large and intended for large business concerns. The small business owner was often overwhelm
In a huff, he phoned the person who sold them to him and demanded to know, “What’s going on?”
His contact said with utter seriousness: “You misunderstood: Those oranges aren’t for eating; they’re for SELLING!”
I have to say the same principle applies to writing articles and then to posting them. The Ezine site will come out, because it sells ads, and inevitably, some folks will click on them.
But if you’re seeking to attract your own customers or clients, you may well be disappointed.
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at sea
Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections
But if you’re seeking to attract your own customers or clients, you may well be disappointed.
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at sea
Everyday, thousands of new surfers open their browsers for the first time, it is confusing in the beginning, but if you have some good advices in the early beginning, you can surf easier and faster with a friendly browser...Tip
Here’s why:
The wrong folks are reading your stuff. It’s probably other writers, indeed your competitors, who are trying to see what you’re up to.
And while articles may elevate your rankings at search engines, you have to be sure that people are searching under the terms that are tapped into by your writing, and that these folks are buyers, as well.
Like an aspiring actor who hangs out on Hollywood Boulevard hoping to be discovered, article marketers are doing something with similar odds of success.
Wouldn’t it be a lot easier, faster, and certainly more direct to call or to mail something to a highly targeted audience, one consisting of known buyers of what you’re selling, and then follow through with them, one at a time?
In a word or two, isn’t article marketing just a little too indirect and iffy?
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