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Will You Add? - The Automotive Industry, Interactive Games & Advertising
Ferrari have announced an alliance with SCEE which means that finally you can drive a Ferrari in Gran Turismo! More importantly it underlines how seriously the automotive manufacturers are about leveraging an ever growing audience. With 45 million copie
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placeme
They say that any organization, project, idea, or anything is only as strong as its weakest link. That is no more true than in the world of medical billing. The problem is, medical billing has so many weak links in its structure that it is a miracle t
Licensing has traditionally been a complex area “Advergaming and Sponsorships” is a great article which talks about all aspects of in-game advertisement and sponsorships in particular the section titled “A Gray Line: Licensing vs. Advertising”.
Nissan North America and Microsoft recently announced expansion plans to a long term partnership which originally involved integrating the Xbox 360 platform into a concept car called the URGE.
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placemen
I once worked on a company funded by Pierre Lamond, veteran Venture Capitalist at Sequoia Capital. During the interview, Pierre asked me, “How old is your father? What does he do? Is he retired?” I explained, that my father (in his sixties) is an entrep
Licensing has traditionally been a complex area “Advergaming and Sponsorships” is a great article which talks about all aspects of in-game advertisement and sponsorships in particular the section titled “A Gray Line: Licensing vs. Advertising”.
Nissan North America and Microsoft recently announced expansion plans to a long term partnership which originally involved integrating the Xbox 360 platform into a concept car called the URGE.
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placeme
The cost of presenteeism has now surpassed the cost of absenteeism. Presenteeism, which refers to sick employees who come to work instead of staying at home, now surpasses $180 billion annually. Absenteeism, where the employee does not report to work,
Nissan North America and Microsoft recently announced expansion plans to a long term partnership which originally involved integrating the Xbox 360 platform into a concept car called the URGE.
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placeme
The business world is busy. The streets are filled with people with their coat and ties on and carrying their suitcases, rushing to get to daily work – imagine the view of Wall Street in New York.You find it quite difficult to schedule and to acc
The partnership now extends to Microsoft Digital Advertising Solutions platforms such as; Windows Live, MSN, Live Search, Xbox and Windows Mobile. Nissan are the primary sponsor of “Forza 2 Motorsport” for Xbox 360 and are co-sponsoring Open for Design program.
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placeme
The Indian Apparel and Textile industry is largely fragmented with the largest player having less than 2% of the market share. Apart from contributing the highest net export earnings (16 percent), it contributes about 14 percent to the total industrial
Ford announced earlier this year their plans for an advergame called “Ford Bold Moves Street Racing". Ford’s advergame strategy carries a greater amount of risk than the product placement approach taken by Nissan and Ferrari and will be interesting to see how it all pans out. My money is on Nissan and Ferrari doing very well and Ford’s strategy falling flat. And it’s not only my personal opinion. Gamespot reviews aren’t very favourable with ratings of “bad” to “poor” for the various platforms (Xbox 360, PC etc) which bodes very poorly for Ford. To quote a review: “When people complain about racing games because they are boring, Ford Bold Moves is exactly the kind of game they are talking about.
Risky indeed.
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