Will You Add? - Business

Stop Wasting Precious Advertising Dollars and Test-Test-Test
Testing Your AdsIt’s not enough just to place an ad and hope for general public awareness of your business; you must test your advertising. How else are you going to know what ad draws the best response? Read carefully the following statement by John Caples, a well-known direct

50 people per seminar, per city. Then I will make a profit and be able to pay for your adverts. I know you can’t guarantee anything, but, if you were me, would you go ahead with this advertising?”

Magazine

You Too Can Cash in on Self Storage
Without question, the self-storage industry is still the most profitable real-estate investment around. Start-up and overhead costs are low allowing you to recoup initial expenses start making money sooner. Factor in the special tax breaks available, appreciation of your self-storage facilit

As a business owner, you’re probably inundated with advertising offers and salespeople who want your money to advertise on billboards , radio and television, in newspapers and magazines. These salespeople promise massive exposure and hint at lucrative results and return on your investment. But you’re concerned about the risk. A lot of advertising simply won’t work for you. The good news is that there is an alternative.

The advertisers have space available and it costs them very little. That’s why they’re trying to sell it. Here’s what I did. (I always talk with the Decision Maker, not the salesperson, who only wants a commission). I was approached by a well-known national business magazine to advertise my marketing seminars.

Robin: “Tell me honestly: for me to advertise in your magazine, I will need to sign up at least 50 people per seminar, per city. Then I will make a profit and be able to pay for your adverts. I know you can’t guarantee anything, but, if you were me, would you go ahead with this advertising?”

Magazine:

Discussing The Pains of Change with Clients
This month we discuss what so many professionals miss with their prospects and that often cause surprises after the project has started. It is discussing the pains of change with clients. The problem is that very often clients invite your to their sinking ships hoping that you get the

e massive exposure and hint at lucrative results and return on your investment. But you’re concerned about the risk. A lot of advertising simply won’t work for you. The good news is that there is an alternative.

Magazine

The Definitions of Loss Prevention, Retail Security, and Electronic Article Surveillance
Loss Prevention, Retail Security, Electronic Article Surveillance. These are all terms commonly bandied about while most people do not know what they mean. Loss prevention industry insiders may or may not know the specific definitions of these terms. Many LP profession

Magazine

Do's And Don'ts Of Printed Pens
Before you can order a box or boatload of promotional printed pens, there are a few steps you must take. There’s a good chance your graphic artist has already prepared your digital logo. What looks good on paper may not look so great on a printed pen. Follow these ten Do’s and Don’ts of prin

commission). I was approached by a well-known national business magazine to advertise my marketing seminars.

Magazine

Mobile Oil Change Business and Profitability
Many of those who are mechanics may wish to go into the Mobile Oil Change Business because the entry costs are low and because that is their area of expertise and a much needed service. But if they do this, will they make money? That is the question in the mind of every wouldbe entrepreneur

Magazine: “Oh, yes, no question about it, Robin – I would write out a check right now.”

Robin: “What I’d like to do is to pay you DOUBLE for this advertisement. You’re being honest with me, right?”

Magazine: “Of course, but why pay me double what I’m asking?”

Robin: “You place the adverts, people respond to you (so you have full control) and you send me the replies. When they pay and sign up for the seminars, I will pay you $X per sign-up. That way, if I reach the target which you have assured me is a very reasonable expectation, you get paid double. When can we start?”

You will have worked out the numbers and calculated how much you could comfortably afford to pay them per sale. They assured you that they would take the advertising investment risk if they were you, so it is logical that they should take the risk th

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No organization, even if it were interested in profitability as a prime goal, could avoid producing some kind of social benefit or avoid intending at least in some part to achieve some kind of goal, which is other than purely making money.

What can flip-flops (the shoes, not the political posturing) possibly have to do with government procurement contracting practices? And how do they relate to failure at procurement contracting? Everyday, businesses large and small, well-established and brand new, try to open the door to doing business with the government. When government procurement personnel and decision-makers see how the company presents itself, they make a snap decision to open or shut the door, literally and figuratively.

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