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Will You Add? - 10 Quick Ways to Increase Conversions
Over the years when working with clients we have found that certain words will do absolutely that – and more! Here are a few examples of ‘Words That Sell’. Make sure that you use them to increase your marketing effectiveness.1. Free 2. Discover 3. Imagine 4. Money 5. LoveFree – Whilst this has been over used recently in e-mails resulting in many email filters blocking mails with ‘free’ in the title you should not underestimate the importance of this word and the potential to grab attention. Everybody wants something for nothing – providing that there isn’t a massive catch. How would you feel if you saw an advertisement suggesting ‘Free Money’, ‘Free iPOD’, ‘Free Car’, ‘Free DVD’ or ‘Free Holiday’– immediately we are already thinking about the ownership element and what that means to us personally.Discover – All of us want to know more about everything but sometimes we have a problem asking for help. When you ‘Discover’ information it can be very powerful and create a focus connected to the value of the information that you have just found. Also worth noting that it is a low level way of opening up your imagination of your potential reader thus creating valuable rapport./strong>
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products
Class ProjectMarketing teachers have always been dynamic, which is probably why I enjoy my marketing courses so much in school. One teacher in particular stands out to me, he made a big deal of utilizing real life examples to demonstrate his curriculum. Generally searing the concept into our ripe minds. His most recent brainstorm came last week when he told the class that whoever could sell his used car the fastest and for the most money would be excused from the midterm. This was not a 'sell a used car' lesson, this was a 'market value' lesson.Everyone was game for the task and ready to get started, but there was just one question left to ask; what was the car and where was the car? The car was in the parking lot, and by the looks of it had been there a while, it was a ratty old Honda Accord that had seen better days. Everyone cringed as they saw it, but then the look of steely determination took over most faces, the idea of skipping a hefty midterm high in everyone's minds.Method OptionsThis class met twice a week for two hours both times, he gave us this assignment at the beginning of the class period and told us to research our options and the market value of the vehicle, an
1. Blue and underlined links
I almost made each of these their own item but decided to combine them into one because both can be fixed with a simple CSS change. Let's attack the underlining first.
There are many ways to make your links stand out, you can bold them, italicize them, make them bigger or change color, etc. But none of these changes will intuitively let your visitors know they are looking at a link. That's why underlining your links is so important. Underlined text on a web page is the universal sign of a hyperlink to another page or area of the site. This is also why you should not underline any text other than links, it causes confusion!
While most people want websites that stand out, there are still things that we all must do in order to ensure our audience isn't confused. In other words, we have to conform to what are typical web development practices. If we don’t we lose our ability to communicate to our audience. Underlining links creates clarity making navigating from page to page easier for your audience. If it's underlined, they know it's a link.
As for the blue; again this goes back to perceptions. From the early days of the web all hyperlinks were blue by default. Only later did we begin to style the links in various colors to fit with our site themes. When visitors see blue underlined text, they instinctively know it’s a clickable link. If your link is a different color they may not be so sure or may have to test it to be sure. What you want to accomplish is making your site’s navigation as though-free as possible. You want to drive the audience easily without making them think about how to get from page to page.
Of these two rules the underlining is the most important. Because many sites have begun using CSS to change the colors of their links users are getting more used to links not always being blue. But if you can make them blue then do it. If you absolutely can't work in the color blue with your scheme, that's OK, but you absolutely need those links underlined.
2. Custom 404-redirect
Have you ever navigated to a site or were clicking links within a site and were brought to a white screen with black text telling you the page can't be found? What's your first response. For most, they would simply to move on and find another site to go to. You can prevent many of those exits simply by customizing your 404 page. Take a look at this one here. Anyone getting a broken link on our site will remain on our site with all of our navigation options to choose from. Instead of bolting for the next site they will likely keep browsing the current site.
The difference between a custom 404 page and the white page not found screen is like this: Say you’re in a large store and you can’t find a particular item. You find an employee to ask. The generic page-not-found employee would simply say “I’m not sure, sorry, I can’t help you,” and then returns to his business. T custom 404 employee would tell you “I know just where that is, follow me and I’ll show you.” It’s a big difference.
Broken links are (or should be) rare, but they do happen, especially coming from external sites. While you have full control over internal links (more on this later) with external links to your site you have little, or no, control over. This makes it even more important to implement a custom 404 page. This is your best option to not lose that traffic that comes from an old or outdated link.
3. Links in body content
I once have a version of my site where almost 100% of my internal links were via the navigation panes. It's always smart to have good navigation in your site, but this should not be your only source of linking to important pages. In fact, your body content should be littered with links to various pages of your site.
If you talk about your team, link to your about us page. If you talk about your successes, link to your testimonials. If you talk about your services or specific products, link to them as well. The web is an interactive place and visitors want to click as they read something that interests them. If you rely solely on navigation links you are forcing your visitors to have to think about where they want to go next. Don't leave it up to them, tell them where they should go, give them various options, and provide the links so they can go there now.
4. Visible phone number
There are still a number of web users out there who prefer traditional forms of communication like the phone. While the web is interactive, it can often seem less personal. Especially if you don't know how long it will take for an email to get answered. When I want answers, I want them now. Placing your phone number visibly on your pages sends the message that you are available for your customers. They may not need to call you, but just knowing they can gives visitors that extra bit of confidence in your business.
5. Fix typos and grammatical errors
Nothing says amateur more than constant spelling and grammatical errors. Your words are a representation of who you are and how well your company will be able to fulfill the needs of your visitors. If your website has an overwhelming number of spelling and grammatical errors you're signaling to your visitors that you simply can't be bothered with the small things. But it's those small things that are so very important. Sales are won and lost on what is seemingly inconsequential.
Spelling and grammar errors simply lack professionalism which supports credibility. Take the time to fix spelling errors and present a more professional appearance.
6. Fix broken links
We talked about using the 404 page to keep visitors on your site if they hit a bad link. While you can't always control external links to your site you should have 100% control of your site's internal links. Like spelling and grammar errors, broken links are simply unprofessional. Not only that, but what better way to force customers out the door than by clicking to a dead page? Run a regular broken link check on your site regularly especially if you regularly edit your site, add products, move pages, etc.
7. Show prices and shipping info
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products t
Hardly a day goes by when I’m browsing the Internet and I find an advertisement to earn money online taking paid surveys. In the past I would have thought great, this sound like an excellent way to earn some extra money online from very little input. This is still the case, however I am a lot more wary of the sources that I use when applying to answer these online surveys.Nearly %90 of all survey websites that I find on the internet request a sign up fee, or money up front for membership. This is when you know you have found a scam site, or a dodgy website; never part with any money to apply to paid survey websites. All of the sites that I have found (through very reputable sources) which I have used for the past 5 years have been completely free to join and use, never requesting any kind of sign up fee or membership fee.When looking for paid survey websites, you should be sure to avoid the ones which ask for a fee. Why would you have to pay to answer a survey website? Paid survey sites use the information that you provide and they sell it to market research companies. This is how Internet survey sites exist, and make a profit. This is how they are able to pay people to answer these surveys in the first place. Why
Of these two rules the underlining is the most important. Because many sites have begun using CSS to change the colors of their links users are getting more used to links not always being blue. But if you can make them blue then do it. If you absolutely can't work in the color blue with your scheme, that's OK, but you absolutely need those links underlined.
2. Custom 404-redirect
Have you ever navigated to a site or were clicking links within a site and were brought to a white screen with black text telling you the page can't be found? What's your first response. For most, they would simply to move on and find another site to go to. You can prevent many of those exits simply by customizing your 404 page. Take a look at this one here. Anyone getting a broken link on our site will remain on our site with all of our navigation options to choose from. Instead of bolting for the next site they will likely keep browsing the current site.
The difference between a custom 404 page and the white page not found screen is like this: Say you’re in a large store and you can’t find a particular item. You find an employee to ask. The generic page-not-found employee would simply say “I’m not sure, sorry, I can’t help you,” and then returns to his business. T custom 404 employee would tell you “I know just where that is, follow me and I’ll show you.” It’s a big difference.
Broken links are (or should be) rare, but they do happen, especially coming from external sites. While you have full control over internal links (more on this later) with external links to your site you have little, or no, control over. This makes it even more important to implement a custom 404 page. This is your best option to not lose that traffic that comes from an old or outdated link.
3. Links in body content
I once have a version of my site where almost 100% of my internal links were via the navigation panes. It's always smart to have good navigation in your site, but this should not be your only source of linking to important pages. In fact, your body content should be littered with links to various pages of your site.
If you talk about your team, link to your about us page. If you talk about your successes, link to your testimonials. If you talk about your services or specific products, link to them as well. The web is an interactive place and visitors want to click as they read something that interests them. If you rely solely on navigation links you are forcing your visitors to have to think about where they want to go next. Don't leave it up to them, tell them where they should go, give them various options, and provide the links so they can go there now.
4. Visible phone number
There are still a number of web users out there who prefer traditional forms of communication like the phone. While the web is interactive, it can often seem less personal. Especially if you don't know how long it will take for an email to get answered. When I want answers, I want them now. Placing your phone number visibly on your pages sends the message that you are available for your customers. They may not need to call you, but just knowing they can gives visitors that extra bit of confidence in your business.
5. Fix typos and grammatical errors
Nothing says amateur more than constant spelling and grammatical errors. Your words are a representation of who you are and how well your company will be able to fulfill the needs of your visitors. If your website has an overwhelming number of spelling and grammatical errors you're signaling to your visitors that you simply can't be bothered with the small things. But it's those small things that are so very important. Sales are won and lost on what is seemingly inconsequential.
Spelling and grammar errors simply lack professionalism which supports credibility. Take the time to fix spelling errors and present a more professional appearance.
6. Fix broken links
We talked about using the 404 page to keep visitors on your site if they hit a bad link. While you can't always control external links to your site you should have 100% control of your site's internal links. Like spelling and grammar errors, broken links are simply unprofessional. Not only that, but what better way to force customers out the door than by clicking to a dead page? Run a regular broken link check on your site regularly especially if you regularly edit your site, add products, move pages, etc.
7. Show prices and shipping info
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products
My friend Ken, the toy poodle breeder, called the other day asking about imprinted pens to give away at dog shows to promote his kennel. From previous conversations I remembered something about height restrictions."Ken, isn’t there a rule that when a toy poodle gets to a certain height, you can’t show it any more?" I asked."Sure," he replied. "Ten inches. Then the owner needs to get another poodle.""So give your prospects a ruler imprinted with your kennel name, "Breeder of Champion Poodles", phone number and a line that says, ‘Call Me When Your Dog Gets Too Tall.’""Now that’s a great idea," he exclaimed.Developing great promotional ideas that are relevant to your audience isn’t that hard. It simply takes a subtle shift in mindset and an understanding of what you really want to accomplish. The shift in mindset comes when you understand the difference between a giveaway and a promotion.A giveaway is a one-way street. All too often, business owners give away some cheap doo-dad thinking it will create goodwill and effectively promote their business. They are mindless of the fact that the item is irrelevant to their business or the prospect's need — such as a breeder giving away an imprinte
Broken links are (or should be) rare, but they do happen, especially coming from external sites. While you have full control over internal links (more on this later) with external links to your site you have little, or no, control over. This makes it even more important to implement a custom 404 page. This is your best option to not lose that traffic that comes from an old or outdated link.
3. Links in body content
I once have a version of my site where almost 100% of my internal links were via the navigation panes. It's always smart to have good navigation in your site, but this should not be your only source of linking to important pages. In fact, your body content should be littered with links to various pages of your site.
If you talk about your team, link to your about us page. If you talk about your successes, link to your testimonials. If you talk about your services or specific products, link to them as well. The web is an interactive place and visitors want to click as they read something that interests them. If you rely solely on navigation links you are forcing your visitors to have to think about where they want to go next. Don't leave it up to them, tell them where they should go, give them various options, and provide the links so they can go there now.
4. Visible phone number
There are still a number of web users out there who prefer traditional forms of communication like the phone. While the web is interactive, it can often seem less personal. Especially if you don't know how long it will take for an email to get answered. When I want answers, I want them now. Placing your phone number visibly on your pages sends the message that you are available for your customers. They may not need to call you, but just knowing they can gives visitors that extra bit of confidence in your business.
5. Fix typos and grammatical errors
Nothing says amateur more than constant spelling and grammatical errors. Your words are a representation of who you are and how well your company will be able to fulfill the needs of your visitors. If your website has an overwhelming number of spelling and grammatical errors you're signaling to your visitors that you simply can't be bothered with the small things. But it's those small things that are so very important. Sales are won and lost on what is seemingly inconsequential.
Spelling and grammar errors simply lack professionalism which supports credibility. Take the time to fix spelling errors and present a more professional appearance.
6. Fix broken links
We talked about using the 404 page to keep visitors on your site if they hit a bad link. While you can't always control external links to your site you should have 100% control of your site's internal links. Like spelling and grammar errors, broken links are simply unprofessional. Not only that, but what better way to force customers out the door than by clicking to a dead page? Run a regular broken link check on your site regularly especially if you regularly edit your site, add products, move pages, etc.
7. Show prices and shipping info
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products
If you've been on the web for a while, the chances are that at some time or other you will have taken part in an affiliate program. So how do affiliate programs work? They generally work by giving you a URL to send people to their sites that contain your affiliate ID, and then giving you a percentage of commission for each person who comes in using your link and signs up or buys something.For EBay’s affiliate program, it follows the same basic formula. Each user who follows your link to EBay, signs up and then bids on anything within 30 days, you will $20. What's more, for each existing EBay user who clicks through from your site and then places a bid or buys something, you'll get 10cents. So where can you sign up for EBay’s affiliate program? You can visit EBay’s affiliate program at ebay.com. Once you are there, just click on 'Join the Program'. You will then be required to sign up for Commission Junction, which is completely free of charge.So after you have signed up for the affiliate program, all you need to do now is to market your affiliate link to as many possible sources as possible. Make sure that the sources that you are marketing to can bring you quality traffic. Which in this case, they have targeted
5. Fix typos and grammatical errors
Nothing says amateur more than constant spelling and grammatical errors. Your words are a representation of who you are and how well your company will be able to fulfill the needs of your visitors. If your website has an overwhelming number of spelling and grammatical errors you're signaling to your visitors that you simply can't be bothered with the small things. But it's those small things that are so very important. Sales are won and lost on what is seemingly inconsequential.
Spelling and grammar errors simply lack professionalism which supports credibility. Take the time to fix spelling errors and present a more professional appearance.
6. Fix broken links
We talked about using the 404 page to keep visitors on your site if they hit a bad link. While you can't always control external links to your site you should have 100% control of your site's internal links. Like spelling and grammar errors, broken links are simply unprofessional. Not only that, but what better way to force customers out the door than by clicking to a dead page? Run a regular broken link check on your site regularly especially if you regularly edit your site, add products, move pages, etc.
7. Show prices and shipping info
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products
Many people, who make extra money online, have done so by selling merchandise to the millions searching the web for new products. If you want to make money selling online, then you need to find the right products to sell and the people who will want to buy them.If you want to learn how to make money online, then you need to do your research. There are literally millions of products that you can sell online. Everything from automobiles to paperclips can be marketed online now. It’s not unusual anymore to hear that someone purchased large appliances, furniture or cars over the internet. If you want to have this sort of a business, you just need to find the right opportunity for you.You can purchase many items from manufacturers at wholesale prices and sell them for a good market price for the product. Because you are able to purchase large quantities of products from the factory, you will be able to sell your products at a low price and still make money. This is called getting a quantity discount and many manufacturers practice this with their customers.Of all the great ways to make money online, wholesale buying is one of the most likely to turn a profit for you. You don’t have to spend a lot of money on ke
I can't stand sites that bury their pricing information. While the price isn't the only factor when making a decision to purchase it is a significant one. If your visitors can't find product or service prices easily enough they'll likely move on to another site that does display them. Pricing should be considered part of the specifications for the product or service. Its just one additional piece of information that helps users determine quality, affordability and whether what you have is right for them.
People don't want to be kept in the dark or have to click to every product individually just to get this information. If you have a product category page showing pictures of what you offer, give the pricing as well, it helps them to find for the right item. In your product pages you also want to include shipping information. This is another sticking point for many and if they see that shipping is cheap enough (before they add the product to the cart) then that can help you make the sale.
8. About us page
Not only do you need an about us page but you also need to fill it with good information. Telling about your company is good, but your visitors also want to know about the people involved in the company. Adding this information provides a personal touch and lets people see the faces behind the screen.
Use this space to let employees or managers to tell about their skills, experience and their interests. All of that plays a role in building confidence in your visitors. Giving potential customers the background of your team can ensure them that your team is capable of providing service or choosing the best quality products to sell. This reassurance is important.
9. Calls to action
Every page on your site needs to have at least one call to action. A call to action is simply a line of text or an image (and a link) that tells the visitors what they should do next. Typical calls to action are "Read more about...," "Add to cart," "Buy Now," "Read more testimonials," "See why we're #1, " “Sign up,” etc. Calls to action should drive the visitor from page to page or from page to checkout, depending on the situation. Visitors like to be told what to do, as long as they have the choice to do it or not. Calls to action give them both.
10. Answer emails and phones
I am often surprised by how often I get told by prospective clients that I was the only company who followed up with an email or phone call. You would think being in business this would be a given, but it's not.
Too many companies let their phone calls go to voice mail and don't return email messages in a timely manner. This is especially true with small businesses operating on the web. While these businesses are struggling to make ends meet they fail to realize that their inability to return messages or pick up the phone is one of the primary barriers to success. Even if success isn't a factor, many people are turned off by companies that simply don't get back to them or answer incoming calls. This is a negative impression that can easily be avoided.
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