Tags |
|
|
Links |
|
|
Will You Add? - Write A Press Release - It's Fun When You Know How
One of the strategies I teach to PULL your business forward, almost effortlessly, is to create a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I'm certain you will too.Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but with my family, although some of my clients prefer to go it alone, which is perfectly fine) to really think about
Telecom scams and fraud continues to be a multi-billion dollar problem for the U.S. consumer and for business organizations. As the telecom industry changes, so do the methods of scam artists. The best line of defense is to be aware of the current scams and types of telecom fraud that are popular and often easily carried out by scam artists.Below is a list of the top 10 telecom scams and fraud alerts that you should know about. Aimed at both businesses and consumers, these tactics have cost victims 10's of
Writing so called 'press releases' is much more exciting than designing an advert.
The results are better too, by far.
All I do is make it sound newsworthy and it seems to get used by the magazine(s) that I've sent the article to.
The thing is, most people think that their article would never be used - why would a publication be interested in me?. Well, they ARE interested in you, or rather, your story. You'd be surprised at how magazines and, especially, local newspapers are crying out for stories. A new business launch or a sudden improvement can well be newsworthy.
Even if it's not super exciting, it may well fill a space that the editor has and will be glad to see your article fill it. It will be of interest to somebody anyway.
A recent example would be a members only website that I am running and couldn't get enough interest in it to make it work on the subject matter. I decided to write an article about it and sent it to the editor of a trade magazine. It was printed and I gained a couple of hundred new members in a week. I just mentioned the benefits and any special features I thought sounded newsworthy. I sent it via email so didn't even have to print it out or put a stamp on it. How much would it have cost me in advertising rates to get
I was recently approached by a transportation company owner, I will call her Beth. Beth and her business partner both have adult sons that they would like to take over their business someday.The partners named both sons Fleet Managers about a year ago. Beth’s son has proven to be very good at the job. He manages the people and equipment well and is very reliable. Beth’s partner's son is another story. His work habits are terrible and he often doesn't show up for work at all. The staff jokes about what t
The thing is, most people think that their article would never be used - why would a publication be interested in me?. Well, they ARE interested in you, or rather, your story. You'd be surprised at how magazines and, especially, local newspapers are crying out for stories. A new business launch or a sudden improvement can well be newsworthy.
Even if it's not super exciting, it may well fill a space that the editor has and will be glad to see your article fill it. It will be of interest to somebody anyway.
A recent example would be a members only website that I am running and couldn't get enough interest in it to make it work on the subject matter. I decided to write an article about it and sent it to the editor of a trade magazine. It was printed and I gained a couple of hundred new members in a week. I just mentioned the benefits and any special features I thought sounded newsworthy. I sent it via email so didn't even have to print it out or put a stamp on it. How much would it have cost me in advertising rates to ge
Ideal Candidates for Accounts Receivable Factoring:Any business that provides a product or service to other creditworthy businesses and is constrained by their day-to-day cash flow situation.Does your business need:• Cash to Cover Payroll? • Working Capital to Fuel Growth? • Help with Cash Flow Problems? • Help because of Bank Turn Downs or refusal to extend current lines? • New Equipment to Grow?What is factoring?In a traditional factor
Even if it's not super exciting, it may well fill a space that the editor has and will be glad to see your article fill it. It will be of interest to somebody anyway.
A recent example would be a members only website that I am running and couldn't get enough interest in it to make it work on the subject matter. I decided to write an article about it and sent it to the editor of a trade magazine. It was printed and I gained a couple of hundred new members in a week. I just mentioned the benefits and any special features I thought sounded newsworthy. I sent it via email so didn't even have to print it out or put a stamp on it. How much would it have cost me in advertising rates to ge
Attend Special Events – Watch your local news and constantly be on the lookout for events in your area where you can increase your visibility. As always, the best lead generation methods are those that introduce your products and services by way of something free (in exchange for their contact information, of course).Take Time to Get to Know Your Local Editors and Publishers – It’s a lot easier to pitch a press release or idea if you already know someone on the inside. Years ago I was in the middle of writ
A recent example would be a members only website that I am running and couldn't get enough interest in it to make it work on the subject matter. I decided to write an article about it and sent it to the editor of a trade magazine. It was printed and I gained a couple of hundred new members in a week. I just mentioned the benefits and any special features I thought sounded newsworthy. I sent it via email so didn't even have to print it out or put a stamp on it. How much would it have cost me in advertising rates to ge
Employers can be liable for secretly placing a video camera in an employee‘s office, even if the employer does not view any of the video. An employer must control his watchful eye and use it in limited circumstances.A California employer, who operates a residential facility for abused children, placed a camera in an office to determine who was accessing pornographic websites at night. The camera was activated at all times in the office. The employer told a few employees about the camera, but not the fe
This gave me the bug - the bug of writing press releases and articles, you wouldn't believe how powerful this technique is.
A few tips on writing press releases is firstly, not to have any spelling mistakes as the editor hasn't got time to mess around with your copy as (s)he's got loads of them and you need yours to be chosen above all others.
Keep your paragraphs short and to the point, don't put in too much detail and don't make it sound like a commercial break on TV.
The key word is 'newsworthy'. So if, for example, there are complaints about people not winning on the new style National Lotto and the newspaper prints a readers letter about it, you can write a press release about the Lottery syndicate you've just joined and that winning is a regular feature. This is 'current' it's 'news' and 'topical'. Post it off to the publication concerned and, bang!, when they publish it, it's your contact details that are there for the thousands (or, indeed, millions) of readers to see.
If you think that this sounds silly, it isn't, it's been tried and it works.
Always put your contact details at the end
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/6494/atriclecheck-Write-A-Press-Release--Its-Fun-When-You-Know-How.html">Write A Press Release - It's Fun When You Know How</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/6494/atriclecheck-Write-A-Press-Release--Its-Fun-When-You-Know-How.html]Write A Press Release - It's Fun When You Know How[/url]
Related Articles:
Most Influential Group of Consumers
Scenario Of Intimatewear Market
Bookmark it:
|