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    ost people who know me wouldn't think of me as "shy" – and I'm not – most of the time. Wh
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    Have you ever been invited to a business networking meeting or luncheon, or thought about going to your chamber of commerce's networking events, but decided not to because you never know what to say to get the conversation started?

    I've been there – and here's the simple trick I learned to help me feel comfortable with the cocktail party small talk. Most people who know me wouldn't think of me as "shy" – and I'm not – most of the time. Wh

    How To Develop A Powerful USP for Your Direct Marketing Business
    Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what’s in it for them if they do business wi
    going to your chamber of commerce's networking events, but decided not to because you never know what to say to get the conversation started?

    I've been there – and here's the simple trick I learned to help me feel comfortable with the cocktail party small talk. Most people who know me wouldn't think of me as "shy" – and I'm not – most of the time. Wh

    Measuring The Impact Of Initiatives - Even When You Don't Have Complete Control
    One of my business goals is to increase subscribers to the mezhermnt Handy Hints ezine, so I can get lots of useful information out to lots of people, and also help people get to know me and the PuMP approach to performance measurement.Obviously I can't control whether someone joins the ezine list - it is unethical to simply add people to the list without their permission (do you recall the confirmation you had to give in order to be added to the mezhermnt Handy Hints list?). But I can influence a few th
    r know what to say to get the conversation started?

    I've been there – and here's the simple trick I learned to help me feel comfortable with the cocktail party small talk. Most people who know me wouldn't think of me as "shy" – and I'm not – most of the time. Wh

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    simple trick I learned to help me feel comfortable with the cocktail party small talk. Most people who know me wouldn't think of me as "shy" – and I'm not – most of the time. Wh
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    ost people who know me wouldn't think of me as "shy" – and I'm not – most of the time. When it comes to "networking" though, I used to struggle with making small talk.

    That is, until I learned the F.O.R.M. trick.

    F.O.R.M. works great because it works as a memory tool for when you are in social situations and you want to get to know the person you are talking with, and you want that person to remember you – and your business. Instead

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