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Will You Add? - 20 Ways To Hypnotise Your Visitors: Part I
As the founder of a franchising company I often looked towards international markets to expand our brand name and our company. Of course now with all the political tension in the world in the Middle East and in Central and South America one has to wonder if that is a safe bet. If you put in company-owned units in South America or Central America who is to say that in the future the government will not come and confiscate the business.We know from history that when nations turn to socialism or communism that the first thing they want to do to equal the playing field between rich and poor is to take away assets from the rich. A foreign business entity in their country might be the very first target.For instance if we look at Venezuela and Bolivia we see this has occurred in the last year. Venezuela took over the phone company and several other large businesses some of them were US-based and Bolivia took over the private industry mining operations and of course they broke the cardinal rule of free markets, but they were able to justify it to the people; s
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's
Web Site promotion is supposed to be the main element of your web site marketing strategy. It is not sufficient just to design a gorgeous web site and place in on the Internet. Endorsing your web site has to be carried out continually if you desire to get an incessant flow of traffic to your web site. If you fail to draw traffic to your web site, all the effort and money that you put in creating your colorful pages of the web site are in vain. Also, before you go into detail on how to get traffic to your sites, you need to make sure that you complete following basic steps on your way to get the most out of your marketing campaigns:1. The first step to successful web site promotion that gives a lot of profit is creating a successful web site promotion plan. Planning plays a vital role in web site promotion. When crafting your web site, make a plan on how to advertise it as well. Attempt to put yourself in your customer's place when designing your web site. It is too simple to just see your web site from your own viewpoint. You require having an apparent i
When marketing through web you should remember the acronym AIDAS
AIDAS - Attract, Interest, Desire, Action and Satisfaction
Your website should be able to fulfill all the words above and you will be able to not only entice surfers to your site but keep them there and make them customer.
In the following pages there are many tips which if followed will help you put up a winner.
Web site design is more than simply finding a photo you like and a color that works with your logo. It incorporates readability, functionality, usability - all of which boil down to one simple concept: good web site design practices make your web site work for your business.
ONLY AESTHETICS MAY NOT TIC Most of us think about web site design in terms of our aesthetic preferences, but good web site design incorporates some fundamental elements that will make your web site work for your business and your customers.
ITS ALL ABOUT READABILITY Make "readability" a fundamental part of your web site design If you want a professional-looking web site design that encourages visitors to read about your business, products or services, the first thing to do is to make sure visitors can, in fact, "read". Stay away from all capitals in your writing and use common fonts that are easy to read.
LET THE LOGIC PREVAIL Organize content into logical sections. Make it a snap for visitors to find information.
BROWSING NOT READING Incorporate headlines into your web site design. Web users will browse more often than read.
Use headlines and subheadings to give customers a quick idea of what your page has to offer. Someone in a hurry should be able to read your headlines and subheadings to quickly understand what products, services, and benefits they will get. Put your most important phrases in bold letters, too.
BULLETS WILL HIT THE RIGHT PLACE Include bold words, bullet points, section titles and short paragraphs. The visual experience on a web site is quite different than on a printed page.
NO BACKGROUND NOISE Never (really, we mean never) use patterned or distracting background images as part of your web site design. Your content will be "lost" in the noise.
EASY ON THE EYES
Eliminate bright background colors with bright text. Make reading easy on the eyes. Basic colors and a white background do best with the many different ways your page will look on different monitors.
CONSIDER COLOUR-BLINDS Good web site design considers colorblind visitors. Certain combinations of colors may be invisible to some of your most potentially valuable customers.
NO GRAPHIC MODE Consider visitors with graphics turned off (yes, they can do that to your beautiful web site design). Use ALT tags to label graphics with descriptive text.
JUST RIGHT FONT Use an appropriate font size. Find a happy medium between too big and too small.
STRUCTURED APPROACH Make "Structure" an integral part of Good web site design.
It's a good idea to map out the pages of your site; in effect, design the sitemap first.
Find the most logical, most direct way to link your pages to one another. Think like your customers - if you were visiting your site, how would you want to find information? Better yet, get your customers to tell you!
PLAN BEFORE PLUNGE Good web site design practices start with good planning. Do not develop a single graphic until you've set up a skeleton site and done some real-world testing to see if the structure makes sense. Sit your employees or customers down and see if they can navigate your site easily and locate information quickly.
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's
Medical billing is hard enough with it having to be cryptic besides. Unfortunately, there is nothing more cryptic than DX, or diagnosis code tables when it comes to DME billing. In this installment, we're going to try to make some sense of DX tables and give you some basic information that you'll need to know in order to understand how to use them when submitting a bill using your DME software.DX tables, or diagnosis code tables, are tables of data that pertains to a diagnosis of a patient's illness. This has nothing to do with the type of equipment they are getting or their insurance or anything else. It is simply a designation of what it is that the patient is suffering from. Now, this might sound pretty basic, but the problem is that there are more diagnosis codes than New York City has people. As a matter of fact, diagnosis code tables are so massive that updating them regularly is a big business in the medical billing industry. But that's a topic for another article.The table is actually very small. It contains just two items. The first is
ONLY AESTHETICS MAY NOT TIC Most of us think about web site design in terms of our aesthetic preferences, but good web site design incorporates some fundamental elements that will make your web site work for your business and your customers.
ITS ALL ABOUT READABILITY Make "readability" a fundamental part of your web site design If you want a professional-looking web site design that encourages visitors to read about your business, products or services, the first thing to do is to make sure visitors can, in fact, "read". Stay away from all capitals in your writing and use common fonts that are easy to read.
LET THE LOGIC PREVAIL Organize content into logical sections. Make it a snap for visitors to find information.
BROWSING NOT READING Incorporate headlines into your web site design. Web users will browse more often than read.
Use headlines and subheadings to give customers a quick idea of what your page has to offer. Someone in a hurry should be able to read your headlines and subheadings to quickly understand what products, services, and benefits they will get. Put your most important phrases in bold letters, too.
BULLETS WILL HIT THE RIGHT PLACE Include bold words, bullet points, section titles and short paragraphs. The visual experience on a web site is quite different than on a printed page.
NO BACKGROUND NOISE Never (really, we mean never) use patterned or distracting background images as part of your web site design. Your content will be "lost" in the noise.
EASY ON THE EYES
Eliminate bright background colors with bright text. Make reading easy on the eyes. Basic colors and a white background do best with the many different ways your page will look on different monitors.
CONSIDER COLOUR-BLINDS Good web site design considers colorblind visitors. Certain combinations of colors may be invisible to some of your most potentially valuable customers.
NO GRAPHIC MODE Consider visitors with graphics turned off (yes, they can do that to your beautiful web site design). Use ALT tags to label graphics with descriptive text.
JUST RIGHT FONT Use an appropriate font size. Find a happy medium between too big and too small.
STRUCTURED APPROACH Make "Structure" an integral part of Good web site design.
It's a good idea to map out the pages of your site; in effect, design the sitemap first.
Find the most logical, most direct way to link your pages to one another. Think like your customers - if you were visiting your site, how would you want to find information? Better yet, get your customers to tell you!
PLAN BEFORE PLUNGE Good web site design practices start with good planning. Do not develop a single graphic until you've set up a skeleton site and done some real-world testing to see if the structure makes sense. Sit your employees or customers down and see if they can navigate your site easily and locate information quickly.
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's
Once you have selected your product, you need to select a business model that works for you and your product.If you have a collection of products, then you might be best off creating a catalog business model, where you sell multiple items from one web site or web page. This should only be used when you have many products, for example a line of candles or a line of pet supplies. This should not be used if you have only a few products that are related. If you only have a few products, you would want to use one of the other business models, perhaps only focusing on one of the first products initially, and then marketing the other products to purchasers of the 1st product.If you have one product, you are probably best off with a one-page web site that consists primarily of a sales page. If you do this, you can either send traffic directly to that page, or used a list-based model where you send traffic to a squeeze page, collect subscribers, then send the subscribers to the sales page.If you have one product, once you have become successful selli
BULLETS WILL HIT THE RIGHT PLACE Include bold words, bullet points, section titles and short paragraphs. The visual experience on a web site is quite different than on a printed page.
NO BACKGROUND NOISE Never (really, we mean never) use patterned or distracting background images as part of your web site design. Your content will be "lost" in the noise.
EASY ON THE EYES
Eliminate bright background colors with bright text. Make reading easy on the eyes. Basic colors and a white background do best with the many different ways your page will look on different monitors.
CONSIDER COLOUR-BLINDS Good web site design considers colorblind visitors. Certain combinations of colors may be invisible to some of your most potentially valuable customers.
NO GRAPHIC MODE Consider visitors with graphics turned off (yes, they can do that to your beautiful web site design). Use ALT tags to label graphics with descriptive text.
JUST RIGHT FONT Use an appropriate font size. Find a happy medium between too big and too small.
STRUCTURED APPROACH Make "Structure" an integral part of Good web site design.
It's a good idea to map out the pages of your site; in effect, design the sitemap first.
Find the most logical, most direct way to link your pages to one another. Think like your customers - if you were visiting your site, how would you want to find information? Better yet, get your customers to tell you!
PLAN BEFORE PLUNGE Good web site design practices start with good planning. Do not develop a single graphic until you've set up a skeleton site and done some real-world testing to see if the structure makes sense. Sit your employees or customers down and see if they can navigate your site easily and locate information quickly.
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's
Chairing a Pathology Department at Centrastate Hospital in New Jersey and simultaneously running two laboratories in two remote states (Oklahoma and New Jersey) require Dr. Michael McGinnis to match his medical expertise with savvy business sense."A pathologist must track workflow of the entire laboratory from receiving a sample and requisition form, to accessioning, to patient demographics, to history, to gross, dictation, proof, distribution, and billing," says Dr. McGinnis. "I need to know precisely what unfinished work is left at each stage in every lab. I need to track every step and know exactly who has done what regardless of their location. And I need this information in real time. For instance, I need the list of signed off reports arranged by requesting doctor, date, patient, or payer, in real time." Information Systems Challenges in a Pathology Laboratory Pathology billing is especially complicated because it requires: Data flowing between Hospital system, Multiple requesting
NO GRAPHIC MODE Consider visitors with graphics turned off (yes, they can do that to your beautiful web site design). Use ALT tags to label graphics with descriptive text.
JUST RIGHT FONT Use an appropriate font size. Find a happy medium between too big and too small.
STRUCTURED APPROACH Make "Structure" an integral part of Good web site design.
It's a good idea to map out the pages of your site; in effect, design the sitemap first.
Find the most logical, most direct way to link your pages to one another. Think like your customers - if you were visiting your site, how would you want to find information? Better yet, get your customers to tell you!
PLAN BEFORE PLUNGE Good web site design practices start with good planning. Do not develop a single graphic until you've set up a skeleton site and done some real-world testing to see if the structure makes sense. Sit your employees or customers down and see if they can navigate your site easily and locate information quickly.
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” This is how Jay Conrad Levinson, author and co-author of several marketing books that includes Guerilla Marketing, gives meaning to the concept of “Marketing.”A marketing plan is a necessity for any business that hopes to thrive. And if you are a professional artist, you are running a business, like it or not. With that, you must consider the “big picture.” Think of your marketing plan as strategizing the specifics for a journey. Just as the captain of a ship charts a course for his voyage, an artist entrepreneur must develop a marketing plan. There are many things to consider.First, spend some time and focus on what your objectives and goals are, whether they are primarily for recognition or for financial gain. Most importantly, the course set forth to reach the goals must be measurable in terms of its effectiveness. Is what you are doing helping you
BE CONSISTENT A good web site design will always (yes, we mean always) use navigation consistently. That means that your common navigational elements will be in the same place, and will have the same look on every single page of your site.
STANDARD PRACTICE Sometimes, good web site design is simply following standard practices. Keep your logo in the upper left hand corner of the page and use it to link from your interior pages back to your home page.
And use common names for things - "home" for home and "about us" for a page about you. If you have a search field, put it prominently near the top of your page. Most people have grown accustomed to these basic web site design principles.
WHEN "MORE" IS NOT ALWAYS "BETTER"
It's a safe bet to say that all businesses want an effective web site. But what's "effective" and what's "excessive"?
When it comes to good web site design, more is not always better.
Yes, your site can flash, blink and sing, but there are reasons not to add that extra feature.
By "extra features" we mean things that do not improve your sales, make your business more efficient or advance your goals, but are simply surface enhancements. Music, a twinkling star, graphics that fade in and out.
HAZARDS OF SHOWING OFF TOO MUCH All of these things may impress you but they may not impress your visitors. Extra features can:
- Slow your site down so that people with slow Internet connections might never get through your opening animation.
- Stop or inhibit search engines from listing your site.
- Annoy visitors so that they leave your site before learning anything, signing up for your newsletter, or making a purchase.
- Flashing-blinking-singing things can be distracting, repetitious or detract from the real purpose of your site.
USE THE RIGHT TECHNIQUE On the technical side of web site design.
So far, everything we have mentioned has some visible effect on your web site. But there are other "behind the scenes" design elements that can help to make your web site the best it can be. A good web site design professional will take care to be sure that:
- GRAPHICS ARE OPTIMIZED FOR DOWNLOAD. Visitors should be able to get to your web pages quickly, even on slower Internet connections.
- COLORS ARE "WEB SAFE". Some browsers display a limited color palette. Visitors should be able to view your site in all its glory, whatever their browser.
- VISITORS USING LOW RESOLUTION MONITORS CAN SEE YOUR PRIMARY CONTENT WITHOUT SCROLLING. It's usually best to design for the "least common denominator" so that your most important content is immediately visible on all types of monitors.
- YOUR SITE WILL WORK ACROSS MULTIPLE BROWSERS, ON MULTIPLE OPERATING SYSTEMS. Customers come in a variety of shapes and sizes and so do their web tools. People using a Mac, or IE 6.0 or 7.0 should be able to see your site as well as someone using a PC, or Firefox 2.0.
OWN YOUR WEBSITE Your own domain name will make your business look bigger and your Internet effort more serious. Yourname.com looks a lot more impressive than freewebsite.com/10101/yourname
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The More Things Change The More They Stay The Same
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