y graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet

If you have a presence on the web, you're using graphics.

That simple statement is a measure of just how far the web has come from its early days as a text-only environment. Back then we were dazzled by tiny displays of white text on gray backgrounds. Today, we're ho-hum about anything less than full-color streaming video.

Yes, the web has been transformed, seemingly overnight, into a graphics-rich world of visual goodies. But take a look at the average internet entrepreneur's web site or sales page and you'll experience a blast from the past. Long blocks of text topped off with the obligatory cookie-cutter header are still the fashion.

The average internet marketer, knowing little about graphics, knows only this: that marketing gurus and internet experts say graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet.

e dazzled by tiny displays of white text on gray backgrounds. Today, we're ho-hum about anything less than full-color streaming video.

Yes, the web has been transformed, seemingly overnight, into a graphics-rich world of visual goodies. But take a look at the average internet entrepreneur's web site or sales page and you'll experience a blast from the past. Long blocks of text topped off with the obligatory cookie-cutter header are still the fashion.

The average internet marketer, knowing little about graphics, knows only this: that marketing gurus and internet experts say graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet

into a graphics-rich world of visual goodies. But take a look at the average internet entrepreneur's web site or sales page and you'll experience a blast from the past. Long blocks of text topped off with the obligatory cookie-cutter header are still the fashion.

The average internet marketer, knowing little about graphics, knows only this: that marketing gurus and internet experts say graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet

off with the obligatory cookie-cutter header are still the fashion.

The average internet marketer, knowing little about graphics, knows only this: that marketing gurus and internet experts say graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet

y graphics get in the way of sales. They quote marketing tests that prove it, often overlooking the fact that those tests may be 2 or 3 years old.

2 or 3 years is an eternity on the internet. 2 or 3 years ago the average internet user had a 15-inch monitor, a slow video card and dial-up access to the internet.

Today, 17-inch monitors are the norm. Faster video cards and broadband connections mean that Flash, which once wowed us, is now quite ordinary, and Web 2.0 has triggered a seismic shift in the way marketing is done on the internet.

Corporations, armed with the luxury of massive marketing resources, have been quick to profit from the web's graphical transformation. But independent entrepreneurs, hampered by outdated information, lag far behind. It's time to tell them the truth. Graphics are now an integral part of the web experience. Becoming conversant in how to use web graphics will raise you above the common herd and set you sales soaring. Wan