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  • Will You Add? - Yellow Pages 101 - An Introduction

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    Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the cl

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    Hello, students, and welcome to my classroom. Go ahead and have a seat anywhere. I assure you that they’re all comfortable and have ideal viewing. I assume you’re all business people with an interest in placing or designing cost-effective ads. Then sit back, relax and learn. I am your humble instructor in the mystical and confusing world of Yellow Page advertising. My name is Jeff Hauser and I have a BFA in marketing from Pratt Institute and a masters in teaching, so I’m more than qualified to be your professor. But do I hear a murmur in the back? Did someone say, “What are your credentials to teach Yellow Pages?” Fine, then.

    I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it’s probably not as effective as it could be, hence this course.

    It will take several weeks to go through and, in the end, you will all benefit greatly. But first, you have to buy the book. “The book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the cla

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    sing world of Yellow Page advertising. My name is Jeff Hauser and I have a BFA in marketing from Pratt Institute and a masters in teaching, so I’m more than qualified to be your professor. But do I hear a murmur in the back? Did someone say, “What are your credentials to teach Yellow Pages?” Fine, then.

    I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it’s probably not as effective as it could be, hence this course.

    It will take several weeks to go through and, in the end, you will all benefit greatly. But first, you have to buy the book. “The book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the cl

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    g Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it’s probably not as effective as it could be, hence this course.

    It will take several weeks to go through and, in the end, you will all benefit greatly. But first, you have to buy the book. “The book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the cl

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    r position, I can tell you it’s probably not as effective as it could be, hence this course.

    It will take several weeks to go through and, in the end, you will all benefit greatly. But first, you have to buy the book. “The book,” someone just asked? Sure, every course has a book to follow. This one’s called, “Inside the Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the cl

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    Yellow Pages” and can be seen on my website, poweradbook.com. It’s published by the largest publisher in the world because they have faith in me and the manuscript they read.

    So go there now, buy the book and come back for the next session, which I promise will be more than worth while. Oh, you there in the back of the classroom, waving your hand. What’s your question?

    You say don’t really have time to take the entire course. I totally understand. Then just buy and read the book and you’ll have the complete outline of everything I was going to cover anyway. Although I’m not supposed to say this, it’s actually a lot cheaper than this tuition and easier to follow than my long-winded lectures. Class dismissed!

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