• What do you want to achieve?
• How do website visitors see your content?
• Visitors scan
• Visitors use the 'F' movement
• Visitors are impatient
• Keyword = content!
• One idea per page.
• Give visitors eyes a rest - use white space
• Build trust.
• Content for search engines
• Sum it up. -------------------------------------------------

• Why does your business website exist?
• What do you want visitors to do when they land on your website?

If you answered "to turn my visitors into customers" then you're spot on.

Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

Good website content gets those visitors to TAKE ACTION

Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

• Use subheadings for impact, to draw attention to the main point of the following paragraph.
• Use bulleted lists to deliver information in small chunks.
• Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.

• Visit
  Managing the Bottom Line
  Managing a business is not as simple as one might think it is. As a matter of fact, in order for your business to succeed, one must exert extra effort. Also, you must always monitor the current condition of your business. In order to know how well your business is doing is by monitoring the monetary flow of your business. When we say "monetary flow" or more known by many as "cash flow", it represents the entire gross sales and revenues. Also, you must always keep track of your net income or "net profit" so as to know how to enhance the performance of your business.One of the essential factors in making your business successful is by creating a financial scheme and periodically checking its status against certain particulars that will pop up monthly.
  achieve?
  • Why does your business website exist?
  • What do you want visitors to do when they land on your website?
  If you answered "to impress people" or "for fun" then you may have the wrong attitude towards your on line business website.

  If you answered "to turn my visitors into customers" then you're spot on.

  Good website content is all about turning those curious website visitors into feverish customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

  Good website content gets those visitors to TAKE ACTION

  Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

  Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

  Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

  Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

  • Use subheadings for impact, to draw attention to the main point of the following paragraph.
  • Use bulleted lists to deliver information in small chunks.
  • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
  Visitors use the 'F' movement
  • Visi
    Track Customer Response With an Autoresponder Service
    Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability.The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with a paid autoresponder service can lead to more effective advertising campaigns.Is anyone reading your newsletter? How many visits are you getting to your websites from your newsletter and autoresponders? Without the tracking capabilities of an autoresponder service, you'll never know.However, with paid autoresponder services, you receive these essential tracking capabilities. You can track all
    customers. Ones that buy, sign-up, click through your affiliate links/ adsense or what ever it is that you want them to do.

    Good website content gets those visitors to TAKE ACTION

    Getting visitors to your website is one problem... once they're there, getting them to 'take action' is quite another.

    Website browsers read and react quite differently to written words presented to them on the screen to those in a brochure or magazine.

    Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

    Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

    • Use subheadings for impact, to draw attention to the main point of the following paragraph.
    • Use bulleted lists to deliver information in small chunks.
    • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
    Visitors use the 'F' movement
    • Visi
      You’re At the Trade Show – Now What?
      Every last detail has been attended to and you’re standing in the front of your trade show display waiting for the show to open. Are you ready or will it just be another exercise in futility?Let’s take a look at what can happen.The first day starts off like a house fire and some of your best, long-term customers come by to see what’s new (and believe me, they’ll be scouting out what’s new with the competition as well). You have a good visit with these customers but now they’re gone and the prospects and suspects begin to come into your space. These folks are asking questions that begin to take up a lot of time.Assess Needs and Follow-UpThe best strategy for these prospects and suspects is for you to take charge of the conv
      ne.

      Good website content is created by understanding the way humans read off a computer screen. Understand this and you can win them over and achieve your goals...get them to take a desired action!

      Visitors Scan - good website content writers know that visitors quickly scan the screen to find key bits of information. They don't read every word.

      • Use subheadings for impact, to draw attention to the main point of the following paragraph.
      • Use bulleted lists to deliver information in small chunks.
      • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
      Visitors use the 'F' movement
      • Visi
        Buyer/Seller Relationships...the ABCs of Success
        There are basically three levels of buyer/seller relationships. The first and most common relationship level is Adversarial. This is the traditional win-relinquish relationship where you, the buyer, squeeze your supplier for the very last bit of a discount. You are determined to get the last drop! You are not focused on the cost of doing business with one another, just what you believe to be the lowest cost. This is a transactional only relationship.Next is the Barometric relationship. In a Barometric buyer/seller relationship you are always checking the atmospheric pressure. This relationship is still being monitored and measured closely. Generally you have not yet developed a high level of trust with one another. It could be a single source relatio
        point of the following paragraph.
      • Use bulleted lists to deliver information in small chunks.
      • Avoid mixing figures and words e.g It was found that 357, 000, that's 78%, of all visitors to London said the Tower of London was the best attraction. Better to have said "Most visitors voted 'The Tower' their 'top' attraction" - See how much more punchy that was.
      Visitors use the 'F' movement
      • Visitors scan the top & left column first, then move across to the right.
      • Most read or noticed - Top left section.
      • Least read or noticed - Bottom right.
      Put important content or sign-ups 'top left' of the page.

      Visitors are impatient - Good website content is:

      • Brief.... enough said?
      Don't use long words, flowery language or rambling sentences - you'll loose your audience because they loose concentration.

      Keyword Rich - Good website content is 'Keyword focussed' Every page of your website should be built using a keyword... right? Good website content starts with your keywords, the ones that those visitors used in the search to find you. Using those same keywords will help you to connect with those visitors - empathise with them.

      • Don't over use the keyword, it will disrupt the flow of your text.
      • Aim for a density of 3-5% use.
      • Find variations that use the keywords in different combinations.
      Keep it focussed - One idea per page
      • Website visitors will only focus on one new idea per page - keep it focussed.
      Good content is 'Empty'

      Blank areas of a page? What nothing at all? Yes it's known as 'white space' though it doesn't have to be white. Remember that reading from a screen is tiring. Often those poor visitors are bombarded by busy, visually noisy screens with too much going on. This causes them to feel bamboozled and switch off from the information in front of them. Think how nice it is to visit 'Googles' home page. Just one thing right in the centre of all that white space.

      • Give the text or content room.
      • Give the visitors eye's a rest... they'll be able to