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Will You Add? - 10 Things Every Successful Yellow Page Ad Needs
How To Succeed As A Medical TranscriptionistPresently, there is a substantial need for good transcriptionists who are knowledgeable, accurate, hardworking, smart, dedicated and dependable, and this need exists daily. A professional MT, even one just beginning, is expected to have a certain level of required medical, language, the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outco I should probably begin with my qualifications that allows me to proclaim what an ad requires. I was a Yellow Page rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad have: - A focus: What’s the purpose of the ad?
- A benefit: Why should I buy?
- A way to fill a need: How can you solve my problem?
- Easy-to-read text: Does it have nice, bold type?
- A picture that supports the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outcom
Cut Down On Business Paperwork With HR Workflow Management SoftwareAt its simplest definition, workflow is the movement of documents and/or tasks through a work process, and for many people, the idea of Human Resources and workflow in business involves the improvement of processing paperwork. Workflow is the operational aspect of a work procedure: h . I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad have:- A focus: What’s the purpose of the ad?
- A benefit: Why should I buy?
- A way to fill a need: How can you solve my problem?
- Easy-to-read text: Does it have nice, bold type?
- A picture that supports the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outco of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. So, with that said, let me enumerate the top ten, in no particular order. Does your ad have:
- A focus: What’s the purpose of the ad?
- A benefit: Why should I buy?
- A way to fill a need: How can you solve my problem?
- Easy-to-read text: Does it have nice, bold type?
- A picture that supports the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outco
Selling Your Business - Why Use a Business BrokerPerhaps the most important business transaction you will ever pursue is the sale of your business. Many business owners attempt to do it themselves and when asked if they got a good deal, many respond with “I think so,” or “I got my asking price,” or “I really don’t know,” or “It was /p>- A focus: What’s the purpose of the ad?
- A benefit: Why should I buy?
- A way to fill a need: How can you solve my problem?
- Easy-to-read text: Does it have nice, bold type?
- A picture that supports the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outco
Celebrate Administrative Professionals Day With FlowersAdministrative Professionals Day is just around the corner, always the same, last week of April. But for some reason we all tend to forget. Bosses and managers rushing around at the last minute searching for the perfect gift for that irreplaceable assistant, secretary or paralegal the theme or shows a good outcome: i.e. happy people. Do you have at least one of these in your current ad? You should. It needs focus, consumer benefits, must fill a need, be easily read and show a positive outcome, if there is room for a picture. Of course it has to be placed properly, in the appropriate heading and the proper book, such as in either the area or Metro directory. There are five more things is should contain, so here they are: - A description of the product or service: What are you really selling?
- Your uniqueness: What sets you apart from the other guys?
- Understandable location info: Do you have a map or directions?
- Contact data: Do you have a website, fax, e-mail?
- ????
The last one is a secret. Actually, there are so many more it would take a book to list them all. If you would like to explore all the possibilities, head for a website that tells it like it is. At poweradbook.com you’ll learn what a former YP consultant has to say about every aspect of YP advertising. It’s all in his book. Hey, it’s a lot cheaper than hiring a private consultant and a lot less painful. It’s worth a
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