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  • Will You Add? - Creative Ideas for Promoting Online Products and Services

    Tips for Finding the Perfect Partner
    As more and more people seek to make their fortunes by starting their own business, there has been an increase in interest in finding the perfect business partner. The right business partner can make all the difference in the world, and an experienced partner can be a godsend for any new business venture. It is important for any potential entrepreneur to explore his or her options when it co
    vices, you can use the power of your visitors and costumers to do so with a greater impact.

    A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

    Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

  • Collectors
    Creativity Management and Time Pressure
    There is a pervasive belief that time pressure stimulates creativity. This is both true and false.There are a number of forces at work:a) Time pressure increases creative output. By forcing idea production, setting goals and incremental deadlines, a greater number of ideas are produced than if a “do your best” approach is taken. If a leader asks particpants in an idea generating
    There are lots of resources and e-books trying to help people promote their products online. Some of the advice found there is very good, while some is not very helpful. In this article I have included a few ideas that try to adhere to online marketing best practices, yet attempt to suggest original ways for effective online marketing.

    Hope these work for you if you are selling a product or service on the web, or if you just have a website or blog you'd like to promote.

    1. Demo movie: In the virtual world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible.

      You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers.

      If you are looking for a handy tool to easily produce such movies - check out the Adobe Captivate tool.

    2. Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service.

      Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website.

      If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called "Extreme Results" described in one of my newsletters.

    3. A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact.

      A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

      Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

    4. Collectors'
      Innovation Expenses - Finding the Right Balance
      Think a moment about the journalist and the historian. The former is presenting the new(s) the latter combines the new into a (historic) perspective.If you want to be in the lead with new trends like the innovator you should know the new(s). You should know about all new developments and more important, you should try and proof them. This is more than a single experiment with new techno
      world, making people understand the benefits of your products, services or websites is a real challenge. One way to do so is to make a short movie that takes the viewer through the highlights of the product or service. This would make your product more tangible.

      You can put the movie on your website, but may also publish links to it on different discussion groups, upload it to internet video services (such as YouTube or Google Video) or even make copies of it on a CD and hand it out as a give-away to people you know or to existing and potential customers.

      If you are looking for a handy tool to easily produce such movies - check out the Adobe Captivate tool.

    5. Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service.

      Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website.

      If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called "Extreme Results" described in one of my newsletters.

    6. A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact.

      A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

      Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

    7. Collectors
      Cranking Up Sales on Your Site
      Many business owners unintentionally make it unnecessarily difficult for customers to buy off their web sites. This occurs when you resurrect barriers for your customers.Simple mechanisms can be put in place to remove barriers. A business owner that is always looking for new ways to connect with potential customers often finds his or her efforts paying off many times over. Some of the m
      xisting and potential customers.

      If you are looking for a handy tool to easily produce such movies - check out the Adobe Captivate tool.

    8. Funny/Shocking Viral Presentation: Getting people to laugh or shocking them are good ways of getting their attention. You can use this to promote a product or a service.

      Make a funny presentation involving your product or website, and send it over to your friends and your email list members, if you have one. The presentation should include a link back to your website.

      If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called "Extreme Results" described in one of my newsletters.

    9. A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact.

      A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

      Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

    10. Collectors
      What Advertising Means To You
      You may want to know a bit of my advertising experience, I have been in the world of advertising for 6 years from cub copywriter to creative director. And I was privileged to attend a workshop conducted by Neil French, a well known advertising guru, I asked Neil to define advertising to me in one simple sentence and he in his flamboyant style answered me in one word: "Life!"I agree with
      t members, if you have one. The presentation should include a link back to your website.

      If it is funny or shocking enough, it should spread from one person to the next, bringing you more traffic and leads. If you need an idea how to make a presentation funny or shocking, read the Creative Tool called "Extreme Results" described in one of my newsletters.

    11. A Competition to Promote you product/service/website: Instead of working hard by yourself to promote your online products and services, you can use the power of your visitors and costumers to do so with a greater impact.

      A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

      Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

    12. Collectors
      Below Wholesale Merchandise Might Double Even Triple Online Profits
      Locating below wholesale products from a wholesale supplier is the best way to increase your online auction profits; you just have to know where to look to find these great deals. The best thing to look for is closeout lots, overstocks, and surplus inventory of branded and unbranded merchandise. Many times these items can be found available at bargain prices. If you get a good assortment of su
      vices, you can use the power of your visitors and costumers to do so with a greater impact.

      A good way to do so is to hold a contest that encourages them to promote your products or recommend your website.

      Although an advanced version of this approach is using affiliate programs, it is not always appropriate or desired. If, for instance, you don't sell products online and can't offer affiliates any commissions, you can use this simpler and less formal way to achieve these same goals.

    13. Collectors' Items: In most services or products, you should be able to find or define a group of fans that would be enthusiastic and highly supportive of your product or website.

      To make even more out of this group, try to think of a type of item or content that they may receive and keep as special collectors. This would keep them involved for a longer period of time and give them more to talk about as well as draw in other people to the scene.

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