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Will You Add? - Want More Profits? Then You Should Know This About Product Pictures…
Marketing With Business Cards uyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? ReMany businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People apprecia Sorry, But I'm Not Buying From You! We have all heard the old saying that a picture is worth a thousand words, right? Well that couldn’t ring more true than on the web when you are selling a drop ship product. I have seen many online stores sell the same exact product and yet only a select few are making all the money, why? Because these online store owners took the time to find ways to be more creative in grabbing the attention of this "would be buyer." They pay attention to the details and make sure to get a good quality product picture.Former General Electric CEO and legendary manager, Jack Welch, nailed the problem recently when he said there’s just too much beating around the bush and indirectness in corporate communications. People are more interested in not hurting each others’ feelings than in improving productivity, and we simply need more frankness, says Welch.In my own small way I’m trying to remedy this situation, especially when I deal with salespeople. For example, I put out a request for a proposal and about ten companies responded. Quickly, I boiled the list down to five, called the references of the three in which I had genuine interest, a Let’s face it, sometimes on the Web, the only thing that separates a product from selling or not is the picture. You maybe asking, “What makes a good product picture?” Good question. A good product picture depicts the item in a proper background setting. Let’s say you sell coffee tables online. A proper background setting for a coffee table would be a cozy living room, or sitting room setting. I have seen many online retailers try to sell a high end item like a coffee table with a plain white background and seem perplexed as to why it isn’t selling. White background pictures look nice and clean, but they are less effective. White background pictures are less effective for a few reasons: 1. It will not give the buyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? Re Interview with Holly Preuss of Granular Solutions store owners took the time to find ways to be more creative in grabbing the attention of this "would be buyer." They pay attention to the details and make sure to get a good quality product picture.Shawn Collins: Thank you to Holly Preuss today coming, she is the principle of Granular Solutions and we are going to chat a little bit about some different issues in search. So, thank you for coming here today Holly.Holly Preuss: Well thank you for having me, this is great!Shawn: Cool! Let's jump right into it here. One thing I was curious about is the whole thing with social tagging. I was wondering what you thought about social tagging and perhaps the impact on SERPs.Holly: Yeah, I think it is definitely having a major impact on how p Let’s face it, sometimes on the Web, the only thing that separates a product from selling or not is the picture. You maybe asking, “What makes a good product picture?” Good question. A good product picture depicts the item in a proper background setting. Let’s say you sell coffee tables online. A proper background setting for a coffee table would be a cozy living room, or sitting room setting. I have seen many online retailers try to sell a high end item like a coffee table with a plain white background and seem perplexed as to why it isn’t selling. White background pictures look nice and clean, but they are less effective. White background pictures are less effective for a few reasons: 1. It will not give the buyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? Re Don't Push! cture. You maybe asking, “What makes a good product picture?” Good question. A good product picture depicts the item in a proper background setting. Let’s say you sell coffee tables online. A proper background setting for a coffee table would be a cozy living room, or sitting room setting. I have seen many online retailers try to sell a high end item like a coffee table with a plain white background and seem perplexed as to why it isn’t selling. White background pictures look nice and clean, but they are less effective. White background pictures are less effective for a few reasons:Can you work in sales and not be pushy? Of course you can!When I first worked in direct sales and home party sales, I was very still a shy individual. I really was not comfortable with approaching strangers about having a party or about recruiting them. Still, I knew that there were benefits to a person having a party in his/her home. Our program gave each host/hostess a minimum of $40 free in merchandise of his/her choice. Why shouldn’t I share that? Our sales associates earned about $20 an hour when “real” part time jobs only offered about $6 per hour. Why shouldn’t I share that?My solution to being shy an 1. It will not give the buyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? Re The Least Marketing You Can Do - and Still Have a Successful Small Business line retailers try to sell a high end item like a coffee table with a plain white background and seem perplexed as to why it isn’t selling. White background pictures look nice and clean, but they are less effective. White background pictures are less effective for a few reasons:Why do small business owners get such poor results from their marketing? You can sum this up in three reasons: They don't know what to do, or they don't know how to do it. Sometimes, even when they know both of these, they just don't do it!Not marketing is bad for business.Marketing is by far the most misunderstood aspect of small business. Many people think it's selling, which it isn't. Some people avoid doing marketing, because they fear it's too pushy and will make them feel needy. Nothing could be further from the truth.If you love your business and love your customers, you c 1. It will not give the buyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? Re Become a Technical Writer and Earn a Great Living! uyer an indication of size relative to other things. Sure, there might be a product description that says and item is 23 inches in height, but how tall is 23 inches. Some folks know how much 23 inches can be physically. Others don't have a clue and wonder if it taller than a couch, a chair, or a foot stool? Remember, these folks are customers too. Do you want their business? A picture of the item in a natural setting such as a living room can be a tremendous help to these customers.Would you like to earn steady, dependable income as a writer?If you answered yes, consider technical writing. It isn't sexy, and it won't make you famous. But working as a technical writer has provided me with an excellent, steady income, and greatly increased my creative writing skills.The field of technical writing is exploding, due to the need to keep up with advancing technology, so there are plenty of opportunities. After all, SOMEBODY has to write the instructions for all the products and services we use. And age is NOT an issue! I began my technical writing career in my 40s, and know plenty of technical writ 2. A white background picture does not help a person visualize how the item would look in a setting. Seeing the item in a setting helps them visualize it better for their situation. 3. Finally, the lighting in a white background picture can do the item little justice. The best pictures use real natural lighting as this allows the natural colors of the item to come across. Most white background pictures have been taken with hundreds of watts of light beaming at the object. Unless you live in a high intensity plant phototron, the item will never look the same as it does in the picture. Another problem I have seen, in regards to pictures, is the picture is too small or fuzzy and a customer cannot make out any of the details. If you want to make the sale, it is vitally important that your customer is able to make out the details in a product picture. This is especially important with higher end items. There is no room for error on the Web. With the right quality of photo, you can definitely improve your chances of getting the sale. <
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