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  • Will You Add? - The Adventures of Wolley Segap - Dog-Gone Problem

    Shrink Wrap Films
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    ou. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve

    80-20 - The Parieto Principle in Joint Ventures
    We know that 20% of the people get 80% of the results in any group. That same 20% does most of the work and also makes most of the money. This applies to any group. That Inner Circle of committed, smart people actually understand that “What goes around, comes around”, that we reap what we sow and that repetition builds momentum, which in turn builds exponential wealth.We also know that 65% of the business ideas we try, will probably fail. And 20% of those that work can make your very rich. Now if you’re
    Technically, it wasn’t Suzi’s fault. She was basically a good dog. I had her since she was a pup, but now, 11 years later, she was behaving as an older dog might. I watched her white-gray-tan form sleeping on the tile floor. When she slept, she was as cute as any other Shih-Tzu could be. But, when a storm approached, she was a terror. It didn’t even have to be a storm, mind you. It could be a change in the wind or a light drizzle. Either way, she reacted in the same fashion. She shook uncontrollably and then she promptly peed on the rug.

    I had come to expect it. As she grew in years, she reacted more predictably to the impending change in weather. I called her my little barometer. As the outside pressure dropped, her condition increased. So I hardly needed a weatherman any more. Therefore I anticipated the inevitable squatting on the carpet and the dismal aftermath.

    I had an arsenal of treatments ready to attack the odor and stain. I had spend hundred of dollars buying every pet store product designed for that very situation. But none of them worked. The stain was still visible and the odor lingered. So I came to the conclusion that one of two things had to happen: the dog had to go or I had to hire a professional cleaner. Being that I still loved that rascally pooch, the latter prevailed. I approached the bible of service companies, the Yellow Pages, and scanned the candidates.

    Why do all the ads have to look the same? They either had truck pictures or drawing of men with vacuums. Then the headlines weren’t much better. Sure they said they could, “Clean Carpet and Upholstery,” or “Offering Emergency Service,” or “Dry in 2 to 4 Hours,” but would that actually solve my problem? Most mentioned stains and pet odors somewhere deep within the small copy, but I was looking for something else. I closed the book and looked over at my sleeping beauty. She was having a dog-mare and twitched a bit, as she lay on the floor at my feet. She didn’t even budge when the thing appeared before me.

    It was a dancing or rather happy, Yellow phone book about six feet high standing on thin legs. I was amazed, but even more so when it spoke. “Cute dog,” it began. “But I think I can help you. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve

    Freight Factoring for Canadian Transportation Companies and Brokers
    The Canadian transportation industry is very cash flow intensive. Truckers and brokers have a number of recurring expenses that place demands on their cash flow. They must pay drivers, repairs, fuel and other suppliers. In the meantime, they usually need to wait anywhere between 30 and 60 days before their freight bills are paid. This creates a financial perfect storm. They must pay expenses quickly – but wait to get paid themselves.Many transportation business owners go to their local (or national) ban
    come to expect it. As she grew in years, she reacted more predictably to the impending change in weather. I called her my little barometer. As the outside pressure dropped, her condition increased. So I hardly needed a weatherman any more. Therefore I anticipated the inevitable squatting on the carpet and the dismal aftermath.

    I had an arsenal of treatments ready to attack the odor and stain. I had spend hundred of dollars buying every pet store product designed for that very situation. But none of them worked. The stain was still visible and the odor lingered. So I came to the conclusion that one of two things had to happen: the dog had to go or I had to hire a professional cleaner. Being that I still loved that rascally pooch, the latter prevailed. I approached the bible of service companies, the Yellow Pages, and scanned the candidates.

    Why do all the ads have to look the same? They either had truck pictures or drawing of men with vacuums. Then the headlines weren’t much better. Sure they said they could, “Clean Carpet and Upholstery,” or “Offering Emergency Service,” or “Dry in 2 to 4 Hours,” but would that actually solve my problem? Most mentioned stains and pet odors somewhere deep within the small copy, but I was looking for something else. I closed the book and looked over at my sleeping beauty. She was having a dog-mare and twitched a bit, as she lay on the floor at my feet. She didn’t even budge when the thing appeared before me.

    It was a dancing or rather happy, Yellow phone book about six feet high standing on thin legs. I was amazed, but even more so when it spoke. “Cute dog,” it began. “But I think I can help you. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve

    Power Transformer Basics
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    he odor lingered. So I came to the conclusion that one of two things had to happen: the dog had to go or I had to hire a professional cleaner. Being that I still loved that rascally pooch, the latter prevailed. I approached the bible of service companies, the Yellow Pages, and scanned the candidates.

    Why do all the ads have to look the same? They either had truck pictures or drawing of men with vacuums. Then the headlines weren’t much better. Sure they said they could, “Clean Carpet and Upholstery,” or “Offering Emergency Service,” or “Dry in 2 to 4 Hours,” but would that actually solve my problem? Most mentioned stains and pet odors somewhere deep within the small copy, but I was looking for something else. I closed the book and looked over at my sleeping beauty. She was having a dog-mare and twitched a bit, as she lay on the floor at my feet. She didn’t even budge when the thing appeared before me.

    It was a dancing or rather happy, Yellow phone book about six feet high standing on thin legs. I was amazed, but even more so when it spoke. “Cute dog,” it began. “But I think I can help you. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve

    Promotional Embroidered Products That Rock
    Promotional embroidered products are items or products given to the public, free of charge, to hopefully increase sales or promote interest in a product or a business. An example of some embroidered promotional products is:• Embroidered caps and hats• Embroidered backpacks• Embroidered wool blankets• Embroidered sports and tote bags• Embroidered jackets and outerwear• Embroidered golf and button down shirts• Embroidered running shoes and sports clothesTh
    to 4 Hours,” but would that actually solve my problem? Most mentioned stains and pet odors somewhere deep within the small copy, but I was looking for something else. I closed the book and looked over at my sleeping beauty. She was having a dog-mare and twitched a bit, as she lay on the floor at my feet. She didn’t even budge when the thing appeared before me.

    It was a dancing or rather happy, Yellow phone book about six feet high standing on thin legs. I was amazed, but even more so when it spoke. “Cute dog,” it began. “But I think I can help you. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve

    4 Great Tips To Ensure You Make The Most From Your Business Telecommunication Services
    Business telecommunication services are essential to any business- start up or established for years. However, business telecommunication services are often ignored by owners and decision-makers because they don't make up the core activities of their business. The purpose of this article is to help business owners and decision-makers make effective decisions to ensure that business telecommunication services are delivered cost-effectively and also proactively benefit business activities.1. Understa
    ou. Take a look at this,” and it parted in the middle to reveal an ad. The full-page read, “We’ll Clean That Tough Stain and Teach You How to Keep it Clean!” Wow, did that ever hit home. Suzi merely yawned as I reached for the kitchen phone. I got a live person at the carpet cleaners and she had a man available for the next day. I could hardly wait. I turned to thank the mystery thing, but it had disappeared, leaving a card on the kitchen counter that read, “Wolley Segap to the Rescue.” The end… or is it?

    This little story was designed to serve a purpose and illustrate the need for effective advertising. So, attention business people: Is your Yellow Page ad doing its job? If not, let this serve as your wake-up call. I’ve witnessed many companies that thought they had an ad that worked, while, in reality, it had a flawed headline, lousy copy, or pathetic artwork. How do I know?

    I was a YP rep and consultant for nearly 25 years and, prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can tell you it most probably needs improvement in the headline, artwork, body text, placement, book, or heading. You must understand the ROI or return on investment and learn how to track the results as well.

    So consider getting some expert advice before you place your next ad. There are many good and inexpensive places to turn, some available on the internet. Make sure the consultant is well qualified with at least 25 years experience. Otherwise, you’ll be wasting your own time and money. Then, hopefully, you wont’ really need Wolley Segap coming to the rescue after all.

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