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Will You Add? - Internet Marketing - The Importance of the Sales Funnel
Private practice marketing is enough of a challenge without all the obstacles we put in our own way. Here is an example of how I got in my own way and the reframe I used to remove the obstacle.It was fall of '04 and I was ge
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think tha
Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Master Persuaders. Questions gain immediate involvement. Questions are used in the persuasion process to create mental involvement, to
So the wide end of my funnel is where I bring people into my list with the offering of a free ebook. This is the easiest way to have the largest entry point in the funnel.
Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probably a lot more if people would really use the information. So they are getting their money’s worth. Of note here, nearly 10% of everyone on my list has bought at least one or both of my $10 products. So in that one part of the funnel, my subscribers are worth on average, $1 each, up front.
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think that
As Sales Professionals, it is our responsibility to manage our Customers expectations. This is really the foundation of all sales success. Do you sell your product/service, or do you oversell your product/service? The image our cli
Once they have ‘purchased’ the free item (for free, of course), then I will offer them, generally, a $10 item. This is an item that is small enough that they will feel comfortable taking out their credit card and paying me the $10. They figure that if they lose the $10, then it is not the end of the world. But of course, they get far more value than $10 worth in that $10 product. I believe my list building $10 product is literally worth $47 and my article marketing $10 product is worth at least $27 – probably a lot more if people would really use the information. So they are getting their money’s worth. Of note here, nearly 10% of everyone on my list has bought at least one or both of my $10 products. So in that one part of the funnel, my subscribers are worth on average, $1 each, up front.
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think tha
What will it take for you to become a success within the affiliate marketing arena? As a newbie, you want to know what the essential ingredients are for a successful affiliate marketing plan of action? Are there any shortcuts that
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think tha
Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.1. Not having a marketing plan.Studies s
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think tha
Six Sigma is not just a new term for Total Quality Management (TQM) . They have many similarities and are compatible in many business environments. TQM has brought great improvements and value to many companies. Six Sigma can do mo
The next step in the funnel is either a $27 or a $47 product. I am actually experimenting right now with those 3 price points, and although I do not have conclusive evidence, I think that the $47 price point actually converts at a higher level than the $27 price point. Assuming that is true, I am guessing that the reason is that people think that there is much more value in the $47 product than in the $27 product; remember that by this point, most buyers of that product have already bought at least one of my $10 products.
This sales funnel can continue ad infinitum. You can have a $97 product, a $497 product, a $5995 product – and on up the line as you grow.
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