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Will You Add? - Internet Marketing and Gender: Knowing Your Buyer(s) Will Increase Your Bottom Line
Part 2 : Google Adwords MarketingThis is my second article series of Internet Marketing Miracles. Today, we will discuss about Google Adwords Marketing and how it is affecting the whole marketing industry, in general, and the product owners and marketers, in particular.Advertising in Google Adwords has been the most lucrative form of online advertising never seen since the birth of the Internet. It is instantaneous and you could receive sales minutes after you finalized your ca
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals,
If you want to achieve victory in the Market Place and have fun too then an efficient marketing strategy to reach your target market and potential customers inexpensively is essential. You need to monitor the results of your advertising and marketing dollars. Is your marketing getting results and is your advertising pulling for you?Have you surveyed your customers recently to see how they are finding out about your service? When you ask them; well, what do they say? Can you directly attribute thi
These differences may be surprising. It’s challenging to first interpret the data, and then modify your marketing strategy to meet the demands of the users in your niche. To simplify this process, take a look at some of the gender-related trends outlined below and the business lessons they teach.
Gender differences and SERPs
Let’s first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these last figures are based on self-reporting. Gender differences that emerge from online self-evaluation may reveal more about technological self-confidence, or the types of searches performed, than anything else.
Income, buying, and gender
An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.
In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.
In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals, d
Are you the consummate sales professional?Do you have what it takes to do what it takes to run circles around your competition?Last Sunday and Monday I was hanging out with six of my Speaking buddies in Chicago and we talked about everything under the sun including the word competency. It's an interesting word. Webster's Dictionary says it means - sufficient means for one's needs, adequate, ability, and fitness.On page 298 of my dictionary you'll find these three words, compete, c
Gender differences and SERPs
Let’s first consider exactly who uses the Internet. *Two-thirds of the American population is now online. On an average day, there are about 68 million people online, who make up approximately 53% of all Internet users. 86% of women aged 18-29 are online, but only 80% of men in that range are. Of those Internet users who are 65 or older, 34% of the men are online - but only 21% of the women.
Gender differences also play a role in Internet and search engine usage. Men seem to show a greater interest in technology over communication online. Some 88% of male users have used search engines: 40% of males use them daily, and 28% several times per day. Only 27% of women online search daily, with just 16% searching multiple times per day.
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these last figures are based on self-reporting. Gender differences that emerge from online self-evaluation may reveal more about technological self-confidence, or the types of searches performed, than anything else.
Income, buying, and gender
An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.
In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.
In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals,
Applicable knowledge is gained from experience, not textbooks. If you’re still in college, try to take courses that apply to your current/future business interests. Real entrepreneurs care about the importance of the information they are absorbing, not their grade in the class. Besides, entrepreneurs are already ahead of their classmates because they have one trait that most people lack, AMBITION. You don’t have to be a genius to avoid the Rat Race. You just need to have the willingness to take risks, b
Recent data also show that 43% of men have heard of the distinction between paid and unpaid search engine results, whereas only 32% of females are aware of this difference. 54% of men report confidence in their search ability, while only 40% of women do so.
It’s important to remember that these last figures are based on self-reporting. Gender differences that emerge from online self-evaluation may reveal more about technological self-confidence, or the types of searches performed, than anything else.
Income, buying, and gender
An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.
In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.
In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals,
Autologica presents the sixth and final part in a series of articles that address some of the common problems and situations that arise in family-owned businesses. The articles are based on an interview between Al McClymont, CEO of Autologica Dealer Management Systems, and J.C. Aimetta, an expert and coach who specializes in family-owned businesses and who has ample experience consulting for this type of company.Al McClymont: I have one last question that I am sure you hear many times, and
An interesting relationship exists between income and gender in relation to Internet usage. For men and women with incomes under $30,000, the percentages are almost equal, at 49% and 48%. There is, however, a shift to 66% of men and 76% of women online with incomes between $30,000-$50,000.
In the income range $50,000-$75,000, the numbers level again at 84% men and 87% women. The figures diverge again slightly for those making over $75,000 at 90% men, 95% women.
In households with an income of less than $30,000 per year, only 29% use search engines on a typical day. That number rises to 37% for household incomes between $30,000 and $49,999. It rises again, to 47%, in the $50,000-75,000 range, and to 52% for households earning over $75K per year.
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals,
The internet has taken affiliate marketing to unprecedented levels of popularity and profit. It has also made possible for quite a few people to quit their day jobs and concentrate on nothing but affiliate programs. The key to doing all of this is picking the right ones.There are factors to consider like number of referrals, what kind of tier system is in place, the type of support you and the buyer will receive from the customer service help desk but hey, who are we kidding? According to Market
Selling, too, is related to income. 21% of households with an annual income above $50,000 sell online, compared to only 13% for those in the below $30K bracket.
What does this mean for you and your product?
If your product or service is gender specific, consider gender perceptions when planning your strategies for search engine marketing. For example, PPC may end up being more effective than organic results when targeting women. But with only 27% of females searching daily, you may get better results by investing in links from well-trafficked women’s portals, doing co-registration campaigns, purchasing ads in women’s ezines, or just using offline word of mouth campaigns.
When considering products, EPCs, and average sale, keep in mind that higher income households not only search more frequently, but they’re also likely to be more sophisticated about buying and selling online. Keyword and competition research are more important for products targeting those markets. But the higher the average income of your target market, the less you have to worry about the perceived differences between male and female search usage.
*Note: Statistical Data provided by the Pew Internet & American Life Project, www.pewinternet.org.
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