Will You Add? - Internet and Businesses Online

The High Cost of Turnover
Turnover issues can affect your company’s profitability, customer loyalty, sales, productivity, and employee morale. Below are examples of turnover costs from some reliable sources:1/3 of a new hire’s annual salary or wage Department of Labor Nonprofessional position - 1.5 times the person’s annual salary Professional position - 2.4 times the person’s annual salary Rutgers University - Graduate School of Business $500 for a fast food employee HR Focus§ $3,000 - 5,000 to replace a truck driver HR Focus · $2,000 teller position Credit Union Magazine ake their list members or website visitors aware of what they have for sale for fear of offending their visitors or subscribers. If someone is going to be offended because you're trying to sell to them, then just let them go. You don't need a list of tire-kickers who want to sponge all the free info that they can from you and never buy anything -- you'll never be able to stay in business that way.

I have to chuckle when I do a promotion and get an email from someone on the list who chastises me for "daring" to sell to them and notes that they much prefer to "decide" when they want to buy something from me and then they threaten to leave the list. I just respond that I'm sorry that they feel that way, but unfortunately I'm not a trust-fund baby, and that my hard-earned information has the same value as any info that they migh

Why Niche Marketing Instead of General Marketing?
Niche marketing versus general marketing I think is one of the classic debates, and I will tell you up front my conclusion, then I will tell you why I feel the way I do.Niche marketing wins hands down over general marketing. Now, why?If someone is looking for ‘pets’, online for example, they are a much less targeted visitor than someone who is looking for ‘puppy dogs’, for example. Why? The person looking for pets online probably doesn’t know what kind of pet he is looking for, which means that he is more steps away from buying than if he is looking for a puppy dog. And the further someone is from buying, the harder it is going to be for you to monetize that visitor.Same thing with my niche online. Somebody types in ‘make money online’ into a search engine – my guess is, that guy is a long way from ever buying something from me! They probably don’t have a web site, they don’t know what a list is, etc. But if som

Many independent service professionals nonchalantly enter the Internet marketing game by throwing together a half-baked website without any plan and mistakenly believe that visitors will find them. Initially, my online business grew from word-of-mouth referrals from other clients rather than from any true Internet marketing. My website simply served as an online brochure detailing my services and my rates for several years.

Over time, I became tired of trading time for money. Upon gaining some time and experience in business, the independent service professional has a rude awakening that there are only so many hours in the day and consequently that limits the number of clients that can be served.

Despite all the useful information I'd absorbed over the years about expanding my business reach through the development of products that I could sell on my website, I just didn't want to devote the time necessary to create multiple streams of income for my business. However, as I began to see friends and colleagues do this successfully in their businesses, the light bulb finally went off, and I realized that this was my next step, as well. So, I bit the bullet and began to try some of the strategies and began to get quick results from what I had implemented.

In my own professional development as an Internet marketer, as well as from work with clients over the years, I've come to realize that there are 5 Internet Marketing Mindsets that must be in place for someone to be successful online:

1. Create content that can be re-purposed. The goals here is to create your content once and find multiple ways to use it or multiple ways of delivery. So, for example, if you have an Inspiration Line phone service in which you record an inspiring thought each day for your clients, you can record these calls and have them serve as a publicity tool by distributing them as a podcast. This will help drive traffic to your site and bring people into your marketing funnel. When you've accumulated enough recordings, you then sell a subscription membership so that the buyer receives a new inspiring thought each day via email or a direct-to-desktop service. Over time, you can categorize recordings by topic and then combine the recordings into multiple motivational CDs or .mp3 downloads and make them available for sale online. When you've been doing this for a year, perhaps you then parlay the recordings into a book or an inspirational card deck. Sometimes it helps to start with the end in mind.

2. Record everything that you do. Whether you're doing live events, radio or TV interviews, teleclasses, webinars, etc., it pays to record and have a permanent record of everything that you do. Having a digital video recording of yourself in a one-day live event can be packaged into a "home study" course. Teleclasses with transcripts can be resold individually or packaged together for a bigger product. Radio or TV interviews can be placed on your website to enhance your credibility and convince a meeting planner to pay you big bucks to come and provide a keynote speech. Open your mind to the possibilities for re-purposing your recordings.

3. Get yourself and your customers into a sales mentality. Many of my clients simply like to have their products sit obscurely for sale on their websites and do nothing to make their list members or website visitors aware of what they have for sale for fear of offending their visitors or subscribers. If someone is going to be offended because you're trying to sell to them, then just let them go. You don't need a list of tire-kickers who want to sponge all the free info that they can from you and never buy anything -- you'll never be able to stay in business that way.

Envelope Stuffing
Envelope stuffers simply insert contents into envelopes and sometimes address the envelope. Before envelop-stuffing machines were invented, people were employed especially to do this task in bulk quantities. The envelopes had to be stamped, verified for each address, stuffed with insertions and sealed. It is a mechanical job and has now been automated to a large extent.We get to see a number of advertisements in newspapers and on the Internet, widely publicizing the need for persons who can stuff envelopes. It is advertised, often, that a person can make upwards of $5000 a month from home doing this. Unfortunately, most of these job offers are trying to dupe people who are new to this concept and not aware of scams that are prevalent. Most of the people, who have recently started searching for work, get caught in the trap and end up paying money for registration and or more information. Later they find out it is not a genuine work of

products that I could sell on my website, I just didn't want to devote the time necessary to create multiple streams of income for my business. However, as I began to see friends and colleagues do this successfully in their businesses, the light bulb finally went off, and I realized that this was my next step, as well. So, I bit the bullet and began to try some of the strategies and began to get quick results from what I had implemented.

Asbestos Dust the Silent Killer
Control of Asbestos at Work Regulations 2002, Asbestos Surveys The New Regulation 4; Duty to Manage Asbestos The Control of Asbestos at Work Regulations 2002 place a legal duty on anyone with responsibility for the maintenance and repair of commercial premises and common areas of rented domestic premises to1. Establish whether asbestos is present and where it is located 2. Assume that asbestos is present unless proved otherwise 3. Record all findings and assumptions 4. Monitor the condition of any asbestos 5. Implement plans to manage the risk from any asbestos 6. Provide information to those in contact with AsbestosFAQs How does asbestos affect my business?Commercial buildings built before 1999 are recommended to have an asbestos survey. If you own or occupy any commercial premises including all, public or industrial buildings or domestic premises that have communal parts example sta

o, for example, if you have an Inspiration Line phone service in which you record an inspiring thought each day for your clients, you can record these calls and have them serve as a publicity tool by distributing them as a podcast. This will help drive traffic to your site and bring people into your marketing funnel. When you've accumulated enough recordings, you then sell a subscription membership so that the buyer receives a new inspiring thought each day via email or a direct-to-desktop service. Over time, you can categorize recordings by topic and then combine the recordings into multiple motivational CDs or .mp3 downloads and make them available for sale online. When you've been doing this for a year, perhaps you then parlay the recordings into a book or an inspirational card deck. Sometimes it helps to start with the end in mind.

Jobs in Bulgaria for Expatriates
Bulgaria joined the European Union on the 1st of January 2007 - but prior to its accession it was already a nation proving interesting particularly among western Europeans who realized that it is a nation with an abundance of natural and architectural charm and history and a country where a little money goes an awfully long way towards a high standard of living!This peaked interest led to Bulgaria developing an exciting and dynamic property market and becoming a country with a high level of inward expatriate migration; and now that Bulgaria is in the EU it has become even easier for foreign citizens to become resident in the country and take up employment in Bulgaria. As a result of these facts, seasoned expatriates and those looking overseas for a low cost, high level of opportunity and standard of living location in which to begin a new chapter of their lives are considering moving to Bulgaria.In terms of jobs in Bulgaria f

mind.

Customer Service at Home Depot and Lowes
Over the years thanks to competition it seems that the Big Box Hardware Stores like Home Depot and Lowes have gotten progressively better with their customers service. Why has this taken place? Well two reasons; one is competition and the other is because the customers have demanded it and by delivering better customer service the customers come back to shop more often and have a better shopping experience.They spend more time in the stores and therefore buy more and return to purchase more on subsequent following visits as well. And guess what both companies have reaped the rewards in customer loyalty and increased sales. Unfortunately this change of pace has also impacted the small hardware stores, which always gave great service you see.Had the Big Box Hardware Stores not gotten with the program they would not have succeeded as well as they have over their smaller competitors. It seems that in the past all we had heard abou

ake their list members or website visitors aware of what they have for sale for fear of offending their visitors or subscribers. If someone is going to be offended because you're trying to sell to them, then just let them go. You don't need a list of tire-kickers who want to sponge all the free info that they can from you and never buy anything -- you'll never be able to stay in business that way.

Creating a sales mentality means that you need to acknowledge that you're in business to make money through selling and that your customers need to become accustomed to having you sell and seeing things for sale all over your websites. This is no different than the trait needed for success if you were to own a brick-and-mortar retail establishment. You can still provide free and valuable information to your visitors, but reserve the right to take that info, create a unique packaging and title for pieces of info on the same topic, and put it up for sale.

4. Acknowledge that people will pay more for convenience and instant delivery online. Many times, as I'm trying to help a client determine the price for a product, they' object to the price I suggest because they compare it to a physical product that can be purchased in the local bookstore or online bookstore for less. The "buy it now and give it to me instantly" mentality that is prevalent among online shoppers dictates that you can charge a higher price for an electronic product than a physical product because the shopper can fulfill his/her need for instant gratification and receive the electronic product in mere seconds. Wouldn't you rather do that instead of having to get in the car to make a trip across town to buy the product or waiting a few days for the delivery of a physical product from an online store?

And, people will pay for convenience. I recently spoke with a client about selling her content that was ready available in various locations all over the Internet. She was concerned that no one would pay for the product since it was currently available online at no cost if someone were to look hard enough. I told her that many of her customers didn't know it was available online, and even if they did, they would have to invest a great deal of their free time to gather all the info in one place. Few of us have that luxury of time today. For most of us, if it's easy and convenient and will save us some time, we'll buy it.

5. Plan your business growth around your marketing funnel. Independent service professionals shouldn't live on the sale of their services alone. Trust me, at some point in your business, you won't want to do that any longer. You need to create a marketing funnel of your products and services that range in price from free to very expensive and base your marketing strategy around that funnel. Your online business success will depend upon people being able to "sample" your expertise before deciding to purchase your service.

Remember that it takes 7-10 "touches" before a prospect will turn into a customer. Give them several ways to experience your expertise, all the way from free to expensive, with any number of price points and options in between. Keep your marketing funnel in mind in all that you do and strategize how every new activity, whether that's creating a new product, writing another article, offering a new service, or being a guest on a radio show fits into your marketing funnel.

By adopting these 5 Internet Marketing Mindsets into your daily marketing mantra, you'll be well on your way to positioning your online business for many years of success!

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Will You Add? - 5 Internet Marketing Mindsets Required for Online Business Success

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