Tags |
|
|
Links |
|
|
Will You Add? - If Marketing is an Expense, Then You're Doing It Wrong
Email is a very important part of today's life. This article is written for vacation rental owners to help them utilize email at its best. I think it will be useful for anyone who does marketing on-line.Part 1. Using Auto-responder.What is the auto-responder or auto-reply? It is a functio
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their respons
Few things can be more frustrating for the sales professional than the proverbial game of phone tag with prospects. You know the drill…you call and leave a message, the prospect calls back and leaves a message, you call back, and on and on and on. This can be extremely frustrating, not to mention ter
They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
WHEN YOU THINK OF MARKETING AS AN EXPENSE
In accounting, sure, marketing IS an expense. But here's what happens when marketing is purely viewed as an expense:
Company A thinks of marketing solely as an expense. When busniness gets slow, Company A cuts marketing. They tell fewer prospective customers about their products. Results: They get even less business.
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment.
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response
I am often asked the question, "How much can I make in the Lawn Care Business"? and in addition, I also get asked the second part, "How long will it take me to get there?"Well, those are both loaded questions for ME to answer because I don't know so many variables about the person asking the que
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment.
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their respons
In November I wrote an article entitled, “Is Staff Turnover Keeping you Poor…Costs and Affordable Solutions”. The article identified eight simple tips to reduce turnover and related expenses. The tips detailed: 1. Involving staff in turnover reduction planning 2. Evaluating your hiring proc
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment.
When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment?
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their respons
Selling ebooks with resell rights can be an extremely profitable venture. With resell rights ebooks and marketing tools you can began making money online right away. You don't have to create your own product. This will save you tons of time and money on research and development. That's why marketing th
WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their respons
Quality online business solutions for the new entrepreneur are sometimes hard to find. If they are free then they aren’t functional, and if they’re functional they’re out of your price range.Although more effective business solutions are coming within range of new small businesses ‘free’ is alwa
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works.
Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment instead of just another expense, you'll hold it accountable. It's a small but important change in viewpoint that can add to your bottomline.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/67377/atriclecheck-If-Marketing-is-an-Expense-Then-Youre-Doing-It-Wrong.html">If Marketing is an Expense, Then You're Doing It Wrong</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/67377/atriclecheck-If-Marketing-is-an-Expense-Then-Youre-Doing-It-Wrong.html]If Marketing is an Expense, Then You're Doing It Wrong[/url]
Related Articles:
Cashing In Your Chips & Pastures New
Enterprise Systems as a Strategic Growth Initiative
5 Easy Steps to Making Website Pic Links
Bookmark it:
|