ace it you are asking the customer to come to your store and buy something from you or to purchase seIt is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let's face it you are asking the customer to come to your store and buy something from you or to purchase sertalks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let's face it you are asking the customer to come to your store and buy something from you or to purchase se not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let's face it you are asking the customer to come to your store and buy something from you or to purchase sehis fact. But your customer cares what you can do for them not which you can do for yourself. Let's face it you are asking the customer to come to your store and buy something from you or to purchase seace it you are asking the customer to come to your store and buy something from you or to purchase services.

When the customer does business with you it will cost them money and for this exchange of currency they want to know what they're going to get and what benefit it is to them. They are not interested that your company has been in business since the creation of religion or that your company has 30,000 ft. or that your company has 10 delivery vehicles. As a matter of fact if you make your com