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  • Will You Add? - Online Marketing Tip: Where Is Your Website Going?

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    y expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human res

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    My first job after university was working at a small publishing company. One of my boss's favourite sayings was, "If you don’t know where you're going, any road will take you there." It was a reminder to his staff that the first step in any project is to establish what you want to achieve i.e. setting goals or targets.

    In my experience few websites have any goals. Often they're built on the reasoning, "We've gotta have a website because everyone else has one." Even now, many people think a website is a kind of marketing panacea. They think that by simply putting a website up they'll be deluged with sales enquiries. Unfortunately it ain't so.

    Realistic and achievable goals for a website fall into the following categories:

    Prospect acquisition
    A website can deliver sales leads directly (e.g. by prospects emailing you to arrange a consultation or providing their contact details) or indirectly (e.g. by prospects visiting your showroom after finding out about your products online).

    E-commerce
    Making sales directly from your website.

    Customer service
    You can serve your customers better by providing customer service online. This can range from FAQs on common customer queries to a 24/7 online help desk.

    Building brand equity
    People now expect businesses to have a website. And they expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human res

    Virtual Real Estate - Build Your Adsense VRE Empire Online With Google!
    To build your adsense VRE empire, you need to learn the basics first. Once you are done, you can easily replicate the process over and over until you earn hundreds of dollars a day.Let's begin by explaining the process. After
    rience few websites have any goals. Often they're built on the reasoning, "We've gotta have a website because everyone else has one." Even now, many people think a website is a kind of marketing panacea. They think that by simply putting a website up they'll be deluged with sales enquiries. Unfortunately it ain't so.

    Realistic and achievable goals for a website fall into the following categories:

    Prospect acquisition
    A website can deliver sales leads directly (e.g. by prospects emailing you to arrange a consultation or providing their contact details) or indirectly (e.g. by prospects visiting your showroom after finding out about your products online).

    E-commerce
    Making sales directly from your website.

    Customer service
    You can serve your customers better by providing customer service online. This can range from FAQs on common customer queries to a 24/7 online help desk.

    Building brand equity
    People now expect businesses to have a website. And they expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human res

    Mail Order Fraud - The Facts!
    Part OneyWhat is mail order fraud?Mail order fraud is when mail is used to intentionall misrepresent a product or service; this constitutes 'MAIL ORDER FRAUD'. The Royal Mail Postal Insp
    d achievable goals for a website fall into the following categories:

    Prospect acquisition
    A website can deliver sales leads directly (e.g. by prospects emailing you to arrange a consultation or providing their contact details) or indirectly (e.g. by prospects visiting your showroom after finding out about your products online).

    E-commerce
    Making sales directly from your website.

    Customer service
    You can serve your customers better by providing customer service online. This can range from FAQs on common customer queries to a 24/7 online help desk.

    Building brand equity
    People now expect businesses to have a website. And they expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human res

    Five Great Tips for Becoming a Successful Drop-Ship Seller on eBay
    If you don't want to buy products, warehouse and then pack and ship them, there's a good alternative. It's called drop-ship selling. It doesn't require you to purchase anything, warehouse any products or spend hours packing and shipp
    e).

    E-commerce
    Making sales directly from your website.

    Customer service
    You can serve your customers better by providing customer service online. This can range from FAQs on common customer queries to a 24/7 online help desk.

    Building brand equity
    People now expect businesses to have a website. And they expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human res

    Literally 'Burying the Hatchet'
    Relations between two departments had deteriorated badly over the years.One was a state government agency, the other from the private sector. The culture of these two ‘partners’ could not have been more different.At a t
    y expect the same respect, responsiveness and customer service on the web as they receive from other touch points. A website can have a powerful effect on customers' brand perception.

    Process automation
    You can cut costs by automating processes online e.g. online billing, data gathering, delivering information, and human resources procedures.

    One, or a combination, of these goals should be the primary focus of your website. Once you've selected your goals you can develop strategies to achieve them.

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