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    ch is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above te

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    Once upon a time when i did my post graduation in management, Philip Kotler was the Guru for Marketing. The methodologies exhibited by the 'Principles and Practices of Marketing ' written by him was the bible. Haven't had chance to read the latest edited versions of his book, but am sure of one thing-the Principles and Practices of Marketing have been rewritten by the internet!!!!

    Web 2.0, the participatory and colleborative version of the internet has given birth to the newage marketing tools today, as we all know involve internet marketing, Business Networking ,Corporate blogging and RSS feeds.

    Personal websites have been replaced by blogs, Content Management Systems by Wikis, Directories by Tagging, Encyclopedias by Wikipedia and participation is the new buzzword.

    The reach is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above te

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    e bible. Haven't had chance to read the latest edited versions of his book, but am sure of one thing-the Principles and Practices of Marketing have been rewritten by the internet!!!!

    Web 2.0, the participatory and colleborative version of the internet has given birth to the newage marketing tools today, as we all know involve internet marketing, Business Networking ,Corporate blogging and RSS feeds.

    Personal websites have been replaced by blogs, Content Management Systems by Wikis, Directories by Tagging, Encyclopedias by Wikipedia and participation is the new buzzword.

    The reach is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above te

    What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
    Imagine for a moment that you get a call from a good friend…They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but the
    participatory and colleborative version of the internet has given birth to the newage marketing tools today, as we all know involve internet marketing, Business Networking ,Corporate blogging and RSS feeds.

    Personal websites have been replaced by blogs, Content Management Systems by Wikis, Directories by Tagging, Encyclopedias by Wikipedia and participation is the new buzzword.

    The reach is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above te

    Secret To Success In Online Marketing - Build Your Database
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    feeds.

    Personal websites have been replaced by blogs, Content Management Systems by Wikis, Directories by Tagging, Encyclopedias by Wikipedia and participation is the new buzzword.

    The reach is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above te

    Cheap or Chic? Choosing The Right Promotional Pens
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    ch is huge-All the above tools have a strategic importance in the entire marketing mix and at times can be specifically focussed to target niche audiences.

    The most beautiful part of the above techniques is the simplicity and ease of access involved. Huge numbers of people can be involved and an exchange of ideas can transpire...leading to promotion of the product/concept , value addition and maybe even business.

    Effective methodologies bring huge amounts of information, right at the doorstep-all one needs to know is to leverage them for personal benefit and growth!!!!

    This blog is an earnest endeavour to understand the emergence of these new tools and their applications in marketing!!!!.

    Vandana Ahuja is a consultant with JILIT.

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