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Will You Add? - Brand + Technology
We might as well face it: everyone has a cellphone these days. You can’t go anywhere in the United States without running into people carrying cellphones. They’re in the grocery store, they’re in line behind you at the ticket office, they’re in traffic next to you gabbing happily away. How is it that everyone in the country seems able to afford such costly cellphones with loads of cool features and still pay for their monthly plans? Twenty years ago, cellphones were a luxury that only the very wealthy could afford to own. Today, if you don’t have a cellphone then you’re treated as if you’re living i
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago,
The subject of good resume writing has never become obsolete, and in today's tough job market, it is smart to get the process down to an exact science.Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume.However, easier doesn't always mean better. In fact, resumes have gotten longer - in some cases, three pages and beyond.Do PR people have more responsibilities? Or, are word processing programs making it easier, faster and cheaper to write and distribute lengthy resumes? Or, are long-resume writers likely to be long-winded in perso
For the 98% of the companies that need results each weekend - the local and regional companies - branding is two things. It's word of mouth plus sales. Word of mouth is the what people say about your business. It's called perception. No matter who you are or what you do, the perception is ultimately the reality. Control perception and your company controls word of mouth. It's important. Where word of mouth is today is where sales will be tomorrow. If your sales are doing what you want, your brand is AOK, wouldn't you agree?
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machines are hooking into that machine (the Internet).
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago, a
1. Determine what you are trying to accomplish.Make sure you have a clear goal in mind. Hiring managers are too busy to try to figure out what you want to accomplish.Writing a general, one-size fits all resume won’t cut it in today’s competitive job market. You have to make an effort to stand apart from everyone else.If you don’t know what you want to do, STOP and figure it out. You cannot create an awesome, knock-your-socks-off resume without a goal. If you are struggling with this, enlist the help of someone to brainstorm with you.2. Find out the industry key
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machines are hooking into that machine (the Internet).
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago,
As an entrepreneur, Terry Hart is a good one. His emphasis is on win/win. He cares about the people he does business with and is passionate about fulfilling their needs as well as achieving his own bottom line. Terry has a creative and dynamic personality that exudes enthusiasm and charm.When I first met Terry, he was working as an accountant for a small agency and it was not the right career for him. He had a heavy mortgage and his wife worked hard as an insurance sales manager so they could support the monthly repayments. Like many couples in this position, they lived in a very nice house, they drove nic
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machines are hooking into that machine (the Internet).
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago,
When most people visit your site, the most articles that they will see is anywhere from three to fifteen depending on the length of them and whether or not you have linked them “behind the fold.” Behind the Fold means that they are stuffed in your archives. Of course, this begs the question – are these search engine optimized blogs lost forever in the archives or are they still accessible to search engines.The good news that even though your blog posts from the past are not displayed on the blog page but this does not mean that they are not accessible to the search engines or your readers. Most blog sof
The second part of the marketing equation is technology. And technology today is the Internet - nothing more, nothing less. As Bill Gates said, "It's the machine. We're rapidly moving towards one machine. All machines are hooking into that machine (the Internet).
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago,
Relax. When a reporter makes an unexpected call, you are not obliged to respond immediately. But you should always cooperate - even when your news is bad.The first thing to do is note the reporter's contact details. Ask them to forward story background and questions via email. Reassure the reporter that their inquiry will be dealt with and that someone will be back in touch within half an hour.Once you receive the reporter's email request, collect the facts. If necessary, forward the matter to colleagues who might normally deal with media issues. If you are the spokesperson, take time to decide w
The Internet is a mystery to most businesses. Ten years ago the rush to build websites gained viral momentum. Seven years ago, as the reality of the Dot Com Bust settled onto many investors' bottom lines, the rush was to make the content on those same visitor-less websites more entertaining and more user-friendly. Enter Java Script, HTML code and Flash into the website vernacular.
Now, the Internet has two types of websites - brochures and business centers. Brochure Sites are for those businesses that don't need traffic coming to their site in the course of converting interested prospects to dollars. Business Center sites want to utilize their websites as a marketing process hub.
If it's enough for someone to find out about your website accidentally, or through the normal course of business, then DLB and our Internet Marketing process known as Non-Linear Internet Marketing combined with our award-winning Branding talents are not for you. You have a brochure website.
If you want to harness the power of the Internet and throw a pow
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