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Will You Add? - Viral Marketing
Many nonprofits have experienced frustration caused by a lack of donor responses to their nonprofit’s fundraising efforts. Nonprofit communications often involve direct mailings that require staff to devote time and energy into writing, producing, and getting a mass mailing out the door. A more effective public relations strategy is to develop a specific direct mailing plan that will increase the response from your nonprofit’s intended audience, making all that time and effort worth your organization’s while. Here are some helpful hints to improve the strategy in your nonprofit’s direct mail.Although it is becoming increasingly popular to make donations via the Internet, not every one is comfortable doing so. Include a printable form on your website so as not to lose out on valuable donations via “snail mail.”Fin
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you'v
Selling on Ebay can be relatively simple once the technical aspects of posting items and filling orders is mastered. Much more difficult is developing your Ebay sales efforts into a consistent, viable business. Technical aspects aside, there are several key areas which the serious Ebay seller must also master if they are to consistently profit from an Ebay business venture.The three key areas which set the successful Ebay seller apart from the average seller are customer service, cost control, and an authority reputation.The first area, customer service, is one that many sellers seem to be lacking in. A successful Ebay business requires repeat buyers. The first and easiest way to get a buyers attention is to provide excellent customer service above and beyond the competition. This runs the gamut from promptly answer
The reality couldn't be further from the truth. Viral Marketing simply refers to a marketing message that spreads quickly from one person to another.
Like the offline world, the idea is to get your message to reach as many people as possible. Viral Marketing adds fuel to the fire by exploiting the speed and reach of the Internet.
In the music world, an artist can go from being an unknown to having his or her song played on radio stations all around the world within a week.
A good viral marketing campaign works just as quickly. It can start with just one person and quickly spread to millions via email.
Example 1 www.hotmail.com
Started in 1996, Hotmail is considered the grandfather of viral marketing.
Although free web-mail is now commonplace, back in 1996 the idea of getting a free email account that could be accessed by anyone was a groundbreaking concept.
In its first 18 months of operation, Hotmail signed up over 12 million users giving it the fastest growing subscriber base in history.
The genius behind Hotmail was the viral marketing effect of the service.
When the two founders, Jack Smith and Sabeer Bhatia approached a venture capitalist firm to raise money, they also got some good advice.
The venture capitalists suggested attaching a small message at the bottom of every outgoing email to promote the service. And that's exactly what they did.
Attached to every outgoing email was a message that read:
'Get your own free Hotmail email address'
This meant that just by using the service, every new user was in effect endorsing and promoting Hotmail. Starting with a small amount of users, the ripple effect quickly grew Hotmail into the largest email provider in the world!
The effectiveness of this idea is highlighted by the fact that Hotmail spent less than $500,000 on marketing, while a competitor (Juno Online Services) spent over $20 million on traditional marketing to gain a fraction of the users.
Example 2 www.amazon.com
Amazon also implements viral marketing by encouraging their customers to send gifts to friends.
When the receiver gets the package, they also get a discount flyer promoting amazon.com and encouraging them to visit the website.
Example 3 www.citroen.com
French car maker Citroen recently released a viral marketing campaign with a video that features one of their cars transforming into a dancing robot.
The video clip is very entertaining and has spread throughout the world via email.
You can view the video clip here: http://uk.download.yahoo.com/ne/fu/oa/eurcncs185030.mpg
Citroen Media Release http://www.citroen.com.au/cms/default.asp?action=article&ID=8031
Viral Marketing Techniques
Obviously not all of us have access to the funds required to hire a professional animation studio to build a dancing robot.
The good news is that there are many cost effective ways to take advantage of viral marketing.
1. Start a 'Tell-a-Friend' Program
One simple way to encourage viral marketing is to add a 'tell-a-friend' link on your website.
If a reader finds something interesting - they simply click on the link and enter their friend's email address to forward them the web page link.
2. Encourage readers to forward your Newsletter
If you publish an email newsletter, the best way to build up your database is to encourage existing subscribers to forward your newsletter to friends, family and colleagues.
You can add something like this to the bottom of your newsletter:
'Help your friends out!
Forward them this newsletter so they can stay up to date on the latest developments on Widget manufacturing'.
3. Offer a Free Service on Your Website
Offering a useful service for free on your website is a great way to generate repeat visitors to your site.
For example, if you run a website on overseas shipping, offer your customers a free currency conversion tool from www.xe.com.
If you're a business consultant, you can offer a free downloadable business plan and so on.
4. Create an Entertaining Game or Video
This option takes a little more work, but when implemented correctly, it can generate a ton of traffic to your website.
Insurance giant Zurich recently created a little Flash game called 'Parking: Battle of the Sexes'. The aim of the game is to answer the age old question 'who's better at parking, men or women'.
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you've
One of the greatest benefits of selling e-Books is that it costs nothing to reproduce and customers receive free delivery. Best of all, every sale you make is nearly all profit. The cost of hosting a web site and collecting money via 3rd party operators such as Pay Pal is very low.No ongoing manufacturing costsOnce you have an e-Book, there are no costs that are associated with ongoing manufacturing. For example, once it is written, it can be downloaded indefinitely, the shipping is free so there is no distribution and no inventory costs because it is stored at your web host. If your customer takes a money back guarantee, you do not have arrange a product return. There is no bad debts because payment is immediate via your credit card merchant. You do not have to deal with suppliers and usually there are no customer
The genius behind Hotmail was the viral marketing effect of the service.
When the two founders, Jack Smith and Sabeer Bhatia approached a venture capitalist firm to raise money, they also got some good advice.
The venture capitalists suggested attaching a small message at the bottom of every outgoing email to promote the service. And that's exactly what they did.
Attached to every outgoing email was a message that read:
'Get your own free Hotmail email address'
This meant that just by using the service, every new user was in effect endorsing and promoting Hotmail. Starting with a small amount of users, the ripple effect quickly grew Hotmail into the largest email provider in the world!
The effectiveness of this idea is highlighted by the fact that Hotmail spent less than $500,000 on marketing, while a competitor (Juno Online Services) spent over $20 million on traditional marketing to gain a fraction of the users.
Example 2 www.amazon.com
Amazon also implements viral marketing by encouraging their customers to send gifts to friends.
When the receiver gets the package, they also get a discount flyer promoting amazon.com and encouraging them to visit the website.
Example 3 www.citroen.com
French car maker Citroen recently released a viral marketing campaign with a video that features one of their cars transforming into a dancing robot.
The video clip is very entertaining and has spread throughout the world via email.
You can view the video clip here: http://uk.download.yahoo.com/ne/fu/oa/eurcncs185030.mpg
Citroen Media Release http://www.citroen.com.au/cms/default.asp?action=article&ID=8031
Viral Marketing Techniques
Obviously not all of us have access to the funds required to hire a professional animation studio to build a dancing robot.
The good news is that there are many cost effective ways to take advantage of viral marketing.
1. Start a 'Tell-a-Friend' Program
One simple way to encourage viral marketing is to add a 'tell-a-friend' link on your website.
If a reader finds something interesting - they simply click on the link and enter their friend's email address to forward them the web page link.
2. Encourage readers to forward your Newsletter
If you publish an email newsletter, the best way to build up your database is to encourage existing subscribers to forward your newsletter to friends, family and colleagues.
You can add something like this to the bottom of your newsletter:
'Help your friends out!
Forward them this newsletter so they can stay up to date on the latest developments on Widget manufacturing'.
3. Offer a Free Service on Your Website
Offering a useful service for free on your website is a great way to generate repeat visitors to your site.
For example, if you run a website on overseas shipping, offer your customers a free currency conversion tool from www.xe.com.
If you're a business consultant, you can offer a free downloadable business plan and so on.
4. Create an Entertaining Game or Video
This option takes a little more work, but when implemented correctly, it can generate a ton of traffic to your website.
Insurance giant Zurich recently created a little Flash game called 'Parking: Battle of the Sexes'. The aim of the game is to answer the age old question 'who's better at parking, men or women'.
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you'v
Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist’s perspective on developing a successful practice, the principles can be used in virtually any business.I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.1. Have a visionOne of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in t
Example 3 www.citroen.com
French car maker Citroen recently released a viral marketing campaign with a video that features one of their cars transforming into a dancing robot.
The video clip is very entertaining and has spread throughout the world via email.
You can view the video clip here: http://uk.download.yahoo.com/ne/fu/oa/eurcncs185030.mpg
Citroen Media Release http://www.citroen.com.au/cms/default.asp?action=article&ID=8031
Viral Marketing Techniques
Obviously not all of us have access to the funds required to hire a professional animation studio to build a dancing robot.
The good news is that there are many cost effective ways to take advantage of viral marketing.
1. Start a 'Tell-a-Friend' Program
One simple way to encourage viral marketing is to add a 'tell-a-friend' link on your website.
If a reader finds something interesting - they simply click on the link and enter their friend's email address to forward them the web page link.
2. Encourage readers to forward your Newsletter
If you publish an email newsletter, the best way to build up your database is to encourage existing subscribers to forward your newsletter to friends, family and colleagues.
You can add something like this to the bottom of your newsletter:
'Help your friends out!
Forward them this newsletter so they can stay up to date on the latest developments on Widget manufacturing'.
3. Offer a Free Service on Your Website
Offering a useful service for free on your website is a great way to generate repeat visitors to your site.
For example, if you run a website on overseas shipping, offer your customers a free currency conversion tool from www.xe.com.
If you're a business consultant, you can offer a free downloadable business plan and so on.
4. Create an Entertaining Game or Video
This option takes a little more work, but when implemented correctly, it can generate a ton of traffic to your website.
Insurance giant Zurich recently created a little Flash game called 'Parking: Battle of the Sexes'. The aim of the game is to answer the age old question 'who's better at parking, men or women'.
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you'v
I use them and I am sure you have read them as well. I am talking about ebooks and there is one to cover just about any subject you can think of.How can ebooks help market your business and website?Using Ebooks as a FREE give away, bonus offer, or even to give other webmasters the writes to give them away can cause a viral marketing affect that can be a powerful part of your SEO Internet Marketing campaign.There are many places online to list your ebooks for free like ebook distribution websites as well as giving them away as a free bonus gift for a email subscription on your own website.Now the first thing you may want to do in the ebook development process is to include your website address, live link to your website and even list a small ad on every ebook page. Leave contact information like an email
If you publish an email newsletter, the best way to build up your database is to encourage existing subscribers to forward your newsletter to friends, family and colleagues.
You can add something like this to the bottom of your newsletter:
'Help your friends out!
Forward them this newsletter so they can stay up to date on the latest developments on Widget manufacturing'.
3. Offer a Free Service on Your Website
Offering a useful service for free on your website is a great way to generate repeat visitors to your site.
For example, if you run a website on overseas shipping, offer your customers a free currency conversion tool from www.xe.com.
If you're a business consultant, you can offer a free downloadable business plan and so on.
4. Create an Entertaining Game or Video
This option takes a little more work, but when implemented correctly, it can generate a ton of traffic to your website.
Insurance giant Zurich recently created a little Flash game called 'Parking: Battle of the Sexes'. The aim of the game is to answer the age old question 'who's better at parking, men or women'.
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you'v
Before I begin, ask yourself the following 3 questions:1.) How do I define success?2.) What are my goals in life?3.) How do I plan to achieve those goals?If you can answer those 3 questions definitively; meaning you didn't provide answers like1.) Success means alot of money,2.) My goals in life is to be happy and be financially free,3.) I don't know ...then you have the foundations of what it takes to be an entrepreneur.So what characterize an entrepreneur? What make a person think they have what it takes to become an entrepreneur and startup his/her own business? Well there really isn't one definitive trait. However, they have a tendency to be rebels, outsiders, original thinkers, risk takers and break new ground. Entrepreneurs are always on the lookout for new busine
Players have to use their keyboard arrows to successfully manoeuvre their vehicle into the parking spot without hitting the other cars.
These types of games or funny video clips tend to circulate through the Internet very quickly. If you do a search on Google, you can usually find a Flash designer who can produce something for you starting at a few hundred dollars.
Ingredients of a Successful Viral Marketing Strategy
- Offer an incentive
When online payment processor PayPal launched their service, they offered you a free $25 credit when you referred a friend to sign up. Offering an incentive answers that question we all have - 'what's in it for me?'.
- Make it funny, entertaining or controversial
If you want your message to reach as many people as possible, it has to be catchy in some way. It has to get attention, make people laugh or generate controversy.
Search engine Lycos publishes a list of entertaining email campaigns at: http://viral.lycos.co.uk/
- Encourage recipients to forward your message
Once you've done the hard yards of creating your viral marketing piece, you need to encourage users to forward it via email.
You need to include some form of call-to-action like 'click here to email this to your friends'. Don't rely on your users to do it of their own accord - most people respond better when they are prompted to do something.
Final Thoughts on Viral Marketing
All marketing mediums have one thing in common - they're all competing for our limited attention.
Because consumers are now being bombarded with hundreds of advertising messages a day, we simply filter out a lot of conventional advertising.
Viral marketing works because it relies on a relationship between two people. When you receive a message from a friend, you're much more likely to give it attention then an unsolicited promotion (i.e. spam).
Another bonus is that compared to traditional advertising, the costs of implementing a viral marketing campaign are very little and the snowball effect can be huge.
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