Diversity - Inclusion Will Improve Your Organization's Bottom Line
The United States population exceeded 300 million people last year. A combination of rapidly changing demographics and the highly anticipated retirement of baby boomers is fueling the need for inclusion in the workplace.It is important to understand diversity is defined as similarities and differences. All too often you limit the definition of diversity as race and gender. Diversity in and of itself is much broader than you will ever know.I am charged with leading you to understand the dynamics of diversity and how inclusion will improve your organization's bottom line. This analysis will require you

Book Review: Google Cash
What do you get if you cross a surfer, the Internet and affiliate programs? No, it’s not really a riddle. It’s a true story of what really happened when Chris Carpenter discovered a neat technique for promoting affiliate products through pay-per-click search engines. He explains his entire system in his book, “Google Cash”.The web site for Google Cash sets up some high expectations, but does the book deliver? For example, Carpenter promises to reveal the secrets of how he makes $33,000 in a month and working less than 30 minutes in a week.Now if you are like me, you are probably quite wary of claims like these. Bu

How To Ignite Your Online Sales By Using The Right Phrases and Techniques Within Your Website
Getting people to spend time (and money) at your website is an ongoing battle in itself. Finding the right combination is crucial, but worth the effort in trying out what works. These have worked for myself and those that I have worked with over the years. With most all of these phrases, placing them within clickable banners or ads is most effective.1. "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content on a regular basis. have no intentions of promoting your book and just want to get the product at a discount, by buying with their affiliate link.

I’ve read 80% of your affiliates sell less than 20% of your books — and some people say 97% of your affiliates sell less than 3%! So most are not really working for you at all are they?

If you were to do some testing and dropped the “earn income” affiliate sign-up link from your site — would your profits skyrocket? So this brings me to the notion of cross promoting products. Should I look at cross promoting my product when it s all done? IS this the nature of joint ventures? You promote my product to your list and I'll promote yours to my list?

Should I have a sales page with an earn money affiliate link page? Or should I leave it off? What would be the result? Would my sales drop, would my profit as a result drop or go up?

I have read that if I dropped the affiliate sign up link my profits would DOUBLE and sales would be increased.

It strikes me that many people that purchase any book or product online were freebie seekers — wanting to cut themselves a discount by using their affiliate link to get the product.

I wouldn’t call them dishonest. I know that it is human nature, to do this. In my offline business (I’m a mechanical contractor) I get products for resale at a 30-70% discount) and I do purchase with my account for personal use.

So should I only offer my customers my affiliate link in an email following their purchase? I guess the point is I don’t want anyone saying, “I recommend this book,” without having used my product! I’m translating my offline business experience to my online experience here. In my business it’s fairly hard if not impossible for someone to refer a product they have never seen or used. Or they might say I saw this product at Aunt Harriet’s and it sure looks nice, or Aunt Harriet is happy with her new bath tub... How do you give word of mouth for something you have never used? I have seen affiliates promoting products that they don’t even own. I personally have bought the products I recommend, read them or used them to some extent.

So…should I be of the mind that affiliate commissions should be 50% minimum. Or lower….let’s say 20% — and that only a true joint venture should be 50%. And that affiliates

his the nature of joint ventures? You promote my product to your list and I'll promote yours to my list?

Should I have a sales page with an earn money affiliate link page? Or should I leave it off? What would be the result? Would my sales drop, would my profit as a result drop or go up?

I have read that if I dropped the affiliate sign up link my profits would DOUBLE and sales would be increased.

It strikes me that many people that purchase any book or product online were freebie seekers — wanting to cut themselves a discount by using their affiliate link to get the product.

I wouldn’t call them dishonest. I know that it is human nature, to do this. In my offline business (I’m a mechanical contractor) I get products for resale at a 30-70% discount) and I do purchase with my account for personal use.

So should I only offer my customers my affiliate link in an email following their purchase? I guess the point is I don’t want anyone saying, “I recommend this book,” without having used my product! I’m translating my offline business experience to my online experience here. In my business it’s fairly hard if not impossible for someone to refer a product they have never seen or used. Or they might say I saw this product at Aunt Harriet’s and it sure looks nice, or Aunt Harriet is happy with her new bath tub... How do you give word of mouth for something you have never used? I have seen affiliates promoting products that they don’t even own. I personally have bought the products I recommend, read them or used them to some extent.

So…should I be of the mind that affiliate commissions should be 50% minimum. Or lower….let’s say 20% — and that only a true joint venture should be 50%. And that affiliates

he product.

I wouldn’t call them dishonest. I know that it is human nature, to do this. In my offline business (I’m a mechanical contractor) I get products for resale at a 30-70% discount) and I do purchase with my account for personal use.

So should I only offer my customers my affiliate link in an email following their purchase? I guess the point is I don’t want anyone saying, “I recommend this book,” without having used my product! I’m translating my offline business experience to my online experience here. In my business it’s fairly hard if not impossible for someone to refer a product they have never seen or used. Or they might say I saw this product at Aunt Harriet’s and it sure looks nice, or Aunt Harriet is happy with her new bath tub... How do you give word of mouth for something you have never used? I have seen affiliates promoting products that they don’t even own. I personally have bought the products I recommend, read them or used them to some extent.

So…should I be of the mind that affiliate commissions should be 50% minimum. Or lower….let’s say 20% — and that only a true joint venture should be 50%. And that affiliates

one to refer a product they have never seen or used. Or they might say I saw this product at Aunt Harriet’s and it sure looks nice, or Aunt Harriet is happy with her new bath tub... How do you give word of mouth for something you have never used? I have seen affiliates promoting products that they don’t even own. I personally have bought the products I recommend, read them or used them to some extent.

So…should I be of the mind that affiliate commissions should be 50% minimum. Or lower….let’s say 20% — and that only a true joint venture should be 50%. And that affiliates only get the 50% commission after having bought the product...?

Should I believe that one of your affiliates blasting an email to their list, justifies a 50% commission.. Should I contact a merchant and say hey, I have a product I’d like to market to your list. And offer them a 50% commission? any thoughts on this ?

Does giving high affiliate commissions turn the head of some affiliates? I’m sure many affiliates will sign up and then not sell, either because they lack the experience or the knowledge.

Does, it also encourage the good affiliates to use “paid” advertising methods, since they wouldn’t normally be able to afford that with a smaller commission.

Does, a high commission encourage (the good) affiliates to sell. Even if I give away most of my profits; is getting a NEW customer much more expensive and time consuming than selling to an existing customer. There are affiliates who are motivated (and paid well) sell and do all the hard work–bringing in first time buyers. Should they be compensated additionally for the addition to the opt-in list?

Another thing I have thought about is this: do some affiliates feel resentful that they are the ones building huge opt in lists for other marketers. So from that standpoint, are they interested in directing traffic elsewhere and building someone else’s list and just getting an off the top commission?

Should I as a merchant also add an incentive or a kick back for the amount of people that are added to my future opt in lists?

Is this why commissions keep rising? Back to cross promoting products….I know this is a competitive industry. SO If someone is going to recommend my product, should I offer a big commission, because I know that in effect he’s my competition (he’ll be selling similar products). And by recommending his product to MY list, I know some of my list will end up on his list.

Shane is a blue collar affiliate marketer. Yes I said blue collar. I believe in working hard, I believe in TRUE word of mouth advertising by buying the products I recommend before referring them. http://affiliatesforyou.blogspot.com/