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Will You Add? - Help, My Inbox is a Flood Zone! Online Event Planning and Strategic Email Response
We like to do business with people and firms we know, or at least have heard about – it gives us a feeling of comfort and security.What happens at a trade show? Is there such thing as a true cold call?I say No. And these are my five reasons I say so....1. IT DEPENDS ON YOUR SIDE OF THE AISLE –As an exhibitor, there will be people you have never met, representing companies you do not know but – you are not calling on them. The visitor has the control of the encounter and approa
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the H
Everyone needs one. Not everyone has one. It's the Unique Selling Proposition (USP) – the single thing you tout that sets you apart from your competition. Yet discovering a truly unique selling proposition is daunting and rare. Here are some straightforward tips to help you make your marketing message stand out in a crowd.Study your competition. What are they saying? How are they saying it? You need to know your playing field before you jump into the game. Whatever their message, you want
And then what happened? Word spread. Emails starting coming in. And then emails starting POURING IN. And now? You can't get a lick of "real work" done because you're inundated with emails from folks who want to know more, more, more.
HOW are you supposed to be a skilled Event Commandier if no one can find you under that mountainous pile of overdue correspondence? Solution: Employ Strategic Email Response.
Here are a few tips to protect you from the email deluge and keep you on top of your online promotion game.
1. Divide and Conquer. Can you separate your email correspondents into specific classifications? For example, if you're running an online event, you might quickly figure out that Active Participants and Volunteers counts as one grouping, and Passive Spectators and Prospects counts as another. In the world of email communication, never the 'twain shall meet.
2. Stockpile Your Email Arsenal. Basically, I'm saying pre-write the emails. If you've carefully planned your event from A to Z, then you know at which stages you want to send out alerts, revive the group's enthusiasm, get them to click those links, announce time-sensitive developments or send out notes of appreciation. Write your standard email reply ahead of time so you can grab and send as needed.
3. Employ List Management. There are several well-known email list managers out there that you can use to track open rates and send targeted campaigns. Three off the top of my head: ConstantContact.com, AWeber.com, KickStartCart.com (also has an e-commerce feature built in). Several of these comes with a free trial that can really come in handy if your event is scheduled to run its course in less than three months' time.
4. Spiff it Up with HTML. There's something about an HTML layout that reduces your reply rate. If you send a very small group of people a customized HTML-designed email, you can expect that most members of the group will NOT write back. I have a theory that HTML feels less personal and therefore doesn't elicit a private response, but who knows. At any rate, it cuts down on meaningless banter while building your brand with a graphic template. So DO make HTML part of your email campaign effort!
5. Hit Forward. Over the course of your online promotional effort, you will find that new recruits enter the fold daily. You'll want to get them up to speed on certain email announcements, while side-stepping other limited time only notifications that no longer apply. Just sort your emails by date or subjectmatter, and then hit FORWARD. Delete the extra gobbeldygook, insert the new address, remove the FW: and send. Oh-- and give the email a quick scan for "other people's names" so you don't accidentally address the wrong person!
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the Ha
Nobody can doubt the huge success of search businesses like Google and Yahoo, generating billions in revenues for their shareholders. However the sheer size of these search engines can sometimes lead to poorer quality results and a number of niche search engines have sprung up offering better searches for specific subjects, and making a tidy profit for their owners.Up until now, most people have lacked either the technical expertise or the financial capability to create their own niche search engines and prof
Here are a few tips to protect you from the email deluge and keep you on top of your online promotion game.
1. Divide and Conquer. Can you separate your email correspondents into specific classifications? For example, if you're running an online event, you might quickly figure out that Active Participants and Volunteers counts as one grouping, and Passive Spectators and Prospects counts as another. In the world of email communication, never the 'twain shall meet.
2. Stockpile Your Email Arsenal. Basically, I'm saying pre-write the emails. If you've carefully planned your event from A to Z, then you know at which stages you want to send out alerts, revive the group's enthusiasm, get them to click those links, announce time-sensitive developments or send out notes of appreciation. Write your standard email reply ahead of time so you can grab and send as needed.
3. Employ List Management. There are several well-known email list managers out there that you can use to track open rates and send targeted campaigns. Three off the top of my head: ConstantContact.com, AWeber.com, KickStartCart.com (also has an e-commerce feature built in). Several of these comes with a free trial that can really come in handy if your event is scheduled to run its course in less than three months' time.
4. Spiff it Up with HTML. There's something about an HTML layout that reduces your reply rate. If you send a very small group of people a customized HTML-designed email, you can expect that most members of the group will NOT write back. I have a theory that HTML feels less personal and therefore doesn't elicit a private response, but who knows. At any rate, it cuts down on meaningless banter while building your brand with a graphic template. So DO make HTML part of your email campaign effort!
5. Hit Forward. Over the course of your online promotional effort, you will find that new recruits enter the fold daily. You'll want to get them up to speed on certain email announcements, while side-stepping other limited time only notifications that no longer apply. Just sort your emails by date or subjectmatter, and then hit FORWARD. Delete the extra gobbeldygook, insert the new address, remove the FW: and send. Oh-- and give the email a quick scan for "other people's names" so you don't accidentally address the wrong person!
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the H
At first glance, you wouldn’t think the park would have anything to do with a small business. I’d like you to take a deeper look, however.I recently became quite perturbed regarding the lack of sidewalks on Henderson Road. I live directly across the street from the Henderson soccer fields, which backs up – via some lovely wooded trails – to Henderson park. On the west side, which crosses over 285, there are sidewalks. On the east side, which leads to downtown Tucker, there are not. In fact, the street leading
3. Employ List Management. There are several well-known email list managers out there that you can use to track open rates and send targeted campaigns. Three off the top of my head: ConstantContact.com, AWeber.com, KickStartCart.com (also has an e-commerce feature built in). Several of these comes with a free trial that can really come in handy if your event is scheduled to run its course in less than three months' time.
4. Spiff it Up with HTML. There's something about an HTML layout that reduces your reply rate. If you send a very small group of people a customized HTML-designed email, you can expect that most members of the group will NOT write back. I have a theory that HTML feels less personal and therefore doesn't elicit a private response, but who knows. At any rate, it cuts down on meaningless banter while building your brand with a graphic template. So DO make HTML part of your email campaign effort!
5. Hit Forward. Over the course of your online promotional effort, you will find that new recruits enter the fold daily. You'll want to get them up to speed on certain email announcements, while side-stepping other limited time only notifications that no longer apply. Just sort your emails by date or subjectmatter, and then hit FORWARD. Delete the extra gobbeldygook, insert the new address, remove the FW: and send. Oh-- and give the email a quick scan for "other people's names" so you don't accidentally address the wrong person!
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the H
In this final installment of medical billing of electronic claims, using NSF 3.01 specifications, we're going to cover the last fields of the FB0 record. Before we do that though, there is something that should be pointed out not only about the FB0 record but about all line item detail records, which include FA0, FB0, FB1 and FB2 records.Many people in the industry feel that the amount of information transmitted in regard to line item detail is overkill. The majority of professionals who work in the field o
5. Hit Forward. Over the course of your online promotional effort, you will find that new recruits enter the fold daily. You'll want to get them up to speed on certain email announcements, while side-stepping other limited time only notifications that no longer apply. Just sort your emails by date or subjectmatter, and then hit FORWARD. Delete the extra gobbeldygook, insert the new address, remove the FW: and send. Oh-- and give the email a quick scan for "other people's names" so you don't accidentally address the wrong person!
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the H
What do headlines, titles and subject lines have in common in internet marketing? They are all attention grabbers, designed to attract the attention of people who scan pages, rather than read them properly, and who stop to read only when something catches their eye.Headlines are generally used on sales pages and squeeze pages, and should persuade the reader to stay with you. They should offer an immediate benefit that people want, and force them to continue reading. Typical benefits are how to make money,
All of this may seem like extra work. But if you're still relatively small and you're using an online event promotion to expand your network of contacts and get to know other folks in your field a bit more intimately, then you'll want to be available to personally handle email inquiries whenever possible. You know these marketers who dump you on a list, send you whatever the latest email was and expect you to jump on the Happy People Brigade? Do you respond to those guys? My guess is THAT'S A BIG NO.
Want to witness event planning live in action? Please join me and my marketing friends for the First Annual Web Content Awareness Day, scheduled to launch on February 9, 2006 at http://WebContentAwarenessDay.com.
Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and learn how you can ride our wave of high web traffic!
Paste in this link:
http://wordfeeder.typepad.com/web_content_awareness_day/
Copyright 2006 Dina Giolitto. All rights reserved.
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