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  • Will You Add? - New Study Questions Value Of Pricey Banner Ads

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    ent that allowed the authors of the study to track what people were looking at on their computer screen
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    Recently there was an article in USAToday by Edward C. Baig that cast doubt on the value of spending large amounts of money on pricey banner ads.

    According to Baig, the Nielsen Norman Group, based in Fremont California, recently released a study where the Nielson firm asked more then 230 participants to research specific topics online. The participants were hooked up to sophisticated eye-tracking equipment that allowed the authors of the study to track what people were looking at on their computer screens

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    rge amounts of money on pricey banner ads.

    According to Baig, the Nielsen Norman Group, based in Fremont California, recently released a study where the Nielson firm asked more then 230 participants to research specific topics online. The participants were hooked up to sophisticated eye-tracking equipment that allowed the authors of the study to track what people were looking at on their computer screen

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    Fremont California, recently released a study where the Nielson firm asked more then 230 participants to research specific topics online. The participants were hooked up to sophisticated eye-tracking equipment that allowed the authors of the study to track what people were looking at on their computer screen
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    o research specific topics online. The participants were hooked up to sophisticated eye-tracking equipment that allowed the authors of the study to track what people were looking at on their computer screen
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    ent that allowed the authors of the study to track what people were looking at on their computer screens.

    Baig writes, “the study findings show companies still have much to learn about how best to present an online image.” The findings of the study suggest people see very little on most web pages – including the pricy banner ads at the top of most web pages.

    This would explain why most banner ad click through rates are horrendously low. If most companies get a click through rate of 5% they are inc

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