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Will You Add? - How To Retain First Time Visitors To Your Website
Top 10 Viral Marketing Mistakes
1. Failing to understand how to make a marketing piece “viral”Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.2. Failing to make it interesting enough to pass along contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Remove The Clutter
The basic rule in creating websites nowsadays is to have as much content as possible so as to please the search engines. However, cramming too much content in a page without good techniques can scare your visitors away. This is also the common problem of most websites today. Research shows that people do not generally stay in a site for more than 30 secs but my personal experience tells me that it is 10 secs. The implication to this is that you only have 10 secs to pitch your idea and persuade them to stay.
Reveal Some But Do Not Reveal All
An effective website must achieve 2 things within the 10 secs. A) The user must know what your site is about. B) The user must be motivated to stay and investigate further.
To achieve A) cannot be done by lengthy stories. People are lazy and they do not like to read or scroll. So there must be an obvious sentence, catch phrase or graphic to tell them what your site is about. Once they are interested in your pitch, they will start reading the content.
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images<
Reveal Some But Do Not Reveal All
An effective website must achieve 2 things within the 10 secs. A) The user must know what your site is about. B) The user must be motivated to stay and investigate further.
To achieve A) cannot be done by lengthy stories. People are lazy and they do not like to read or scroll. So there must be an obvious sentence, catch phrase or graphic to tell them what your site is about. Once they are interested in your pitch, they will start reading the content.
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Playing around with colours and layout in your site is not enough. You need identifiable graphics such as humans and objects to make your visitors feel comfortable. Many people are very scared of using graphics because they are worried about the downloading time. Valid point but you do not have to use big images. Images that are about 10 kb in size is a good guide. To me, making your visitors happier by making them wait a few milli seconds longer is a good deal. Quality images that describe your content are very effective. It also makes your site less boring and create visual stops for your content.
Conclusion
People are impatient and you really have a short time to make them stay longer in your site. The longer they stay, the higher the chance that they will buy your idea and use your services. The first impression is important and we all want it to be good.
1. Failing to understand how to make a marketing piece “viral”Often people create what they call a viral marketing piece when it is nothing more than a brochure and an advertisement. It is way too self serving. It has no possibility of creating buzz. While there is no guaranteed formula for creating a viral marketing piece, there are many things you can do to increase its effectiveness and its viral nature.2. Failing to make it interesting enough to pass along contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Show Me The Money!
Around the world's coffee machines, talk about the culture of an organisation and its impact on performance wastes thousands of hours a day. We talk about the results that would be possible if the culture were just right; we complain where we see issues of organisational culture impacting performance.Talking is one thing; what’s rare, however, is real recognition of the fact that great leaders explicitly manage the culture of their organisation. They understand that results
Everyone is trying to rank well in search engines so as to enjoy good amount of free traffic every month. But if you look at the server statistics carefully, you will notice that most people leave almost immediately upon entering the site. You cannot complain about your sales because the fact is that people in general do not like to stay in any sites for long.
Around the world's coffee machines, talk about the culture of an organisation and its impact on performance wastes thousands of hours a day. We talk about the results that would be possible if the culture were just right; we complain where we see issues of organisational culture impacting performance.Talking is one thing; what’s rare, however, is real recognition of the fact that great leaders explicitly manage the culture of their organisation. They understand that results
Remove The Clutter
The basic rule in creating websites nowsadays is to have as much content as possible so as to please the search engines. However, cramming too much content in a page without good techniques can scare your visitors away. This is also the common problem of most websites today. Research shows that people do not generally stay in a site for more than 30 secs but my personal experience tells me that it is 10 secs. The implication to this is that you only have 10 secs to pitch your idea and persuade them to stay.
Reveal Some But Do Not Reveal All
An effective website must achieve 2 things within the 10 secs. A) The user must know what your site is about. B) The user must be motivated to stay and investigate further.
To achieve A) cannot be done by lengthy stories. People are lazy and they do not like to read or scroll. So there must be an obvious sentence, catch phrase or graphic to tell them what your site is about. Once they are interested in your pitch, they will start reading the content.
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images<
How Can Six Sigma Benefit You?
Six Sigma’s creator, Motorola, had a very simple answer to the question asked in this article’s title. This answer: survival. The entire premise behind Six Sigma was to be able to survive in an extremely competitive marketplace, where it was becoming increasingly challenging even to stay afloat. Something had to be done to keep up with the advantages held by many foreign companies who were claiming a large part of the market. This something was primarily quality control; however, not i
visitors away. This is also the common problem of most websites today. Research shows that people do not generally stay in a site for more than 30 secs but my personal experience tells me that it is 10 secs. The implication to this is that you only have 10 secs to pitch your idea and persuade them to stay.
Six Sigma’s creator, Motorola, had a very simple answer to the question asked in this article’s title. This answer: survival. The entire premise behind Six Sigma was to be able to survive in an extremely competitive marketplace, where it was becoming increasingly challenging even to stay afloat. Something had to be done to keep up with the advantages held by many foreign companies who were claiming a large part of the market. This something was primarily quality control; however, not i
Reveal Some But Do Not Reveal All
An effective website must achieve 2 things within the 10 secs. A) The user must know what your site is about. B) The user must be motivated to stay and investigate further.
To achieve A) cannot be done by lengthy stories. People are lazy and they do not like to read or scroll. So there must be an obvious sentence, catch phrase or graphic to tell them what your site is about. Once they are interested in your pitch, they will start reading the content.
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Work Choices Legislation in Australia - What You Need to Understand
IntroductionThe successful introduction and passing of the work choices legislation in Australia in December 2005 embarks Australia on the most comprehensive shake up of industrial relations since federation.While naturally the ‘devil is in the detail’ what we do know is the industrial and employment environment has forever changed.Changes include• A unitary (single) system of industrial relations where previously there had been a federal system and one for each
e lazy and they do not like to read or scroll. So there must be an obvious sentence, catch phrase or graphic to tell them what your site is about. Once they are interested in your pitch, they will start reading the content.
IntroductionThe successful introduction and passing of the work choices legislation in Australia in December 2005 embarks Australia on the most comprehensive shake up of industrial relations since federation.While naturally the ‘devil is in the detail’ what we do know is the industrial and employment environment has forever changed.Changes include• A unitary (single) system of industrial relations where previously there had been a federal system and one for each
For the content, I would suggest you to write just enough to arouse interest. If all your stories are told within a page, then they do not need to navigate your site anymore. This is similiar to watching movie previews. The preview has to excite the audience to pay and watch the full movie. If you can achieve B), you have a chance to make them stay and click on your links.
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
How About Starting On - Line Businesses
There might be a right formula when you go round establishing on line businesses and this article will look at what you got to do to confirm that establishing online businesses is a accomplishment now for you.The first burden that you have to have in mind whilst developing on line businesses is that you must develop a formula. If you desire separate webpages, you will desire them to be run by the use of equivalent methods or internet hosts hence that the work you do on one to bett
There might be a right formula when you go round establishing on line businesses and this article will look at what you got to do to confirm that establishing online businesses is a accomplishment now for you.The first burden that you have to have in mind whilst developing on line businesses is that you must develop a formula. If you desire separate webpages, you will desire them to be run by the use of equivalent methods or internet hosts hence that the work you do on one to bett
Guide The Eye To Important Content
People first look at the largest and boldest element on a page which is usually the logo, top banner or catch phrase as mentioned earlier. You should next direct the eye to the content. Text with highlighted headers can stand out prominently. The common technique to make a header obvious is to highlight the background of the header using a dark color and write the header text in white. Many popular portals such as msn and bbc are using this technique. White background on dark text is most effective for the main content because it has a very good contrast.
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Is It Time to Localize?
In the last few years, software localization has been all the rage. More and more companies feel like they have to globalize in order to complete in the world marketplace. As such, one of the first things companies worry about is whether or not they need to do software localization.What is software localization?There are a few different definitions of what is meant by software localization, but the most common way to define it is to use the definition found in Wikipedi
contrast.
In the last few years, software localization has been all the rage. More and more companies feel like they have to globalize in order to complete in the world marketplace. As such, one of the first things companies worry about is whether or not they need to do software localization.What is software localization?There are a few different definitions of what is meant by software localization, but the most common way to define it is to use the definition found in Wikipedi
Be Careful About Distractions
Remember the 10 secs rule. You do not want to distract your visitors within this time frame. Though advertisements are commonly used for marketing purposes, they are considered as distractions. Animated gifs is another type of distraction which can be very annoying. In fact, I do not encourage people to use animated gifs at all! If you really want animation, do a good job with flash instead. Unless your site is like Yahoo or Google, people will not bother to stay long if they are confused about what you are saying.
Use Images
Playing around with colours and layout in your site is not enough. You need identifiable graphics such as humans and objects to make your visitors feel comfortable. Many people are very scared of using graphics because they are worried about the downloading time. Valid point but you do not have to use big images. Images that are about 10 kb in size is a good guide. To me, making your visitors happier by making them wait a few milli seconds longer is a good deal. Quality images that describe your content are very effective. It also makes your site less boring and create visual stops for your content.
Conclusion
People are impatient and you really have a short time to make them stay longer in your site. The longer they stay, the higher the chance that they will buy your idea and use your services. The first impression is important and we all want it to be good.
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