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  • Will You Add? - Internet Marketing Tools: Part Two FTP Basics

    What is a Top Level Domain Name?
    By now, you should know what a domain name is. It is YourNAMEin.com where "YourNAMEin" is of course replaced by your name.Now ".com" is called an extension, and there are many extensions like it. You may have heard about ".net" and ".org" and so on. However, ".com" is king and will be for quite a while because it is easy to remember and has been widely marketed.Having acknowledged the king, we must mention the queens and princesses and princes. (Many say the queen is where the real power lies. Wink, wink, nodge, nodge.) The point is that there are other extensions that are equa
    permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this

    Direct Response Advertising Market Overview
    BRAND IMPERIUM: When planning a direct response campaign, what do you view as some of the biggest challenges out there?LAMMENS: First of all, the fact that TV advertisers are using cable and satellite far more these days, and as a result are growing less dependant on direct response advertisers for revenue. Equally challenging is keeping up with emerging media such as TV and video on demand, Ecast and novel approaches used by the outdoor industry in their bid for the direct response market.BRAND IMPERIUM: Do you welcome the multitude of options, or is it becoming a hindrance?File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.

    In order to use FTP, you'll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro. You can find it here: http://www.wsftp.com

    When you first launch the FTP program, a startup screen will appear. This screen will enable you to add your website information and allow the program to connect with your server. You simply fill in the information where indicated with the following information:

    Profile Name - This name will be added to the selection list of profile names. Select your profile name according to your domain. For example, if your domain name were smiths.com, your profile name might be Smiths.

    Host Name/Address - Your domain name address. Example - www.smiths.com

    Host Type - The type of server in which your website is hosted. The standard is Unix.

    User ID - Your hosting User ID. Example - smiths.

    Password - Your hosting password.

    Depending on which FTP client you use, the names may be slightly different.

    Once the FTP program has connected with your server, you will see the files on your computer in the left window and the files on your server will be displayed in the right window.

    Transferring Files

    To maneuver through your folders, simply double click on them. To transfer your files, either double click on the file or highlight it and then click on the transfer files arrow.

    To select more than one file at a time, click on each file you'd like to transfer while holding down the Ctrl key on your keyboard. Keep in mind, all of the files you select must be uploaded in the same mode. In other words, you could upload all of your HTML files at the same time, or all of your images.

    If all of the files you'd like to upload are all together, you can click on the first file while holding down your Shift key and use the down arrow on your keyboard to highlight all of your files.

    Files such as text, HTML, and most scripts should be uploaded to your server in ASCII mode. Any file that isn't ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.

    File Permissions

    When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.

    Permissions:

    Read - 4 - r
    Write - 2 - w
    Execute - 1 - x
    None - 0 - -

    Read permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this

    Presentation Skills - Seven Presentation Secrets Learned from the Academy Awards
    Academy Awards come and go, but one thing is a constant: bad acceptance speeches. You may never win an Academy Award, but you may be asked to give an acceptance speech for an accomplishment in your business, your career, your community, or your organization. Sometimes your acceptance speech will be for what you accomplished, or for what your team has accomplished.Will you be ready when it is your time to give an acceptance speech?The following are seven presentation secrets to giving an outstanding acceptance speech in any situation: to your domain. For example, if your domain name were smiths.com, your profile name might be Smiths.

    Host Name/Address - Your domain name address. Example - www.smiths.com

    Host Type - The type of server in which your website is hosted. The standard is Unix.

    User ID - Your hosting User ID. Example - smiths.

    Password - Your hosting password.

    Depending on which FTP client you use, the names may be slightly different.

    Once the FTP program has connected with your server, you will see the files on your computer in the left window and the files on your server will be displayed in the right window.

    Transferring Files

    To maneuver through your folders, simply double click on them. To transfer your files, either double click on the file or highlight it and then click on the transfer files arrow.

    To select more than one file at a time, click on each file you'd like to transfer while holding down the Ctrl key on your keyboard. Keep in mind, all of the files you select must be uploaded in the same mode. In other words, you could upload all of your HTML files at the same time, or all of your images.

    If all of the files you'd like to upload are all together, you can click on the first file while holding down your Shift key and use the down arrow on your keyboard to highlight all of your files.

    Files such as text, HTML, and most scripts should be uploaded to your server in ASCII mode. Any file that isn't ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.

    File Permissions

    When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.

    Permissions:

    Read - 4 - r
    Write - 2 - w
    Execute - 1 - x
    None - 0 - -

    Read permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this

    Do You Need the Help of a Virtual Assistant?
    Running a business, whether large, small or in your home, is full of challenges. Getting the day-to-day tasks completed, e-mail, faxes and telephones answered, bills and statements sent out, reports run, schedule updated, travel arrangements made, marketing pieces and website updated, as well as a plethora of other tasks, can be downright daunting.In swoops the "Virtual Assistant" to handle these and many other tasks for you and help your company's bottom line. In case you're still working out of a cave (as you may be if you're still doing it all yourself), a Virtual Assistant, who
    mply double click on them. To transfer your files, either double click on the file or highlight it and then click on the transfer files arrow.

    To select more than one file at a time, click on each file you'd like to transfer while holding down the Ctrl key on your keyboard. Keep in mind, all of the files you select must be uploaded in the same mode. In other words, you could upload all of your HTML files at the same time, or all of your images.

    If all of the files you'd like to upload are all together, you can click on the first file while holding down your Shift key and use the down arrow on your keyboard to highlight all of your files.

    Files such as text, HTML, and most scripts should be uploaded to your server in ASCII mode. Any file that isn't ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.

    File Permissions

    When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.

    Permissions:

    Read - 4 - r
    Write - 2 - w
    Execute - 1 - x
    None - 0 - -

    Read permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this

    IT Marketing: Sell Your Expertise
    How do you differentiate yourself from others in your local marketplace? One of the best ways is by focusing on your unique expertise in your IT marketing. Your clients are really buying you, not a box or a server or a software license. In this article, you'll learn how to differentiate yourself.Don't Become a CommodityCommodities are cheap and everyone is out price shopping. To avoid this kind of mentality, you must sell “You Incorporated.” Focus on selling your expertise and the special problem-solving value that you bring to the table.Don't Be Hidden in Your IT Market
    ipts should be uploaded to your server in ASCII mode. Any file that isn't ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.

    File Permissions

    When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.

    Permissions:

    Read - 4 - r
    Write - 2 - w
    Execute - 1 - x
    None - 0 - -

    Read permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this

    Biometric Time Clocks
    Overhead costs for most companies spell the difference between business viability and inability to be competitive in the market. No matter how much revenue flows into the business, if the costs of production, marketing, and research are too high, the company loses profit. Proper management and utilization of the company's resources, including its human resources, are imperative in keeping a business running.The lifeblood of an organization is its workforce. Like most company resources, work hours are precious input that must not be wasted. There are several tools available that are me
    permissions are enabled with the number 4 or the letter r.

    Write permissions are enabled with the number 2 or the letter w.

    Execute permissions are enabled with the number 1 or the letter x.

    No permissions are enabled with the number 0 or a dash.

    Each of these permissions will be set for each of the following:

    Owner
    Group
    Other

    To give you a better idea of how permissions are set, below is an example of a script that requires the permissions to be set to 755 -- it breaks down like this:

    7 - Represents the permissions for the Owner (you). The owner has been given Read, Write and Execute permissions. 4+2+1=7. This can also be written like this: rwx

    5 - Represents the permissions for the Group (individuals with access to your server). The Group has been given Read and Execute permissions. 4+1=5. This can also be written like this: rx

    5 - Represents the permissions for the Others (website visitors). The Others have been given Read and Execute permissions. 4+1=5. This can also be written like this: rx

    755 is equal to rwxrxrx

    Changing File Permissions with Your FTP program:

    If you would like to set your file permissions through your FTP program, you can do so like this:

    1. Log into your server and locate the directory that contains your file.
    2. Highlight the file that you would like to change permissions.
    3. Place your mouse pointer over the file and right click to launch a menu.
    4. Click on "chmod (UNIX) to launch the "permissions" window.
    5. Set your permissions and click on OK.

    In addition to setting permissions with your FTP program, most web hosts will enable you to set permissions through your web page management system.

    If you're managing your own website, having a good FTP program is an absolute must. Not only will it provide you with some independence, but it will also enable you to have complete control over your files.

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