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Will You Add? - FREE - Publicity for Your Business
There are no two people alike in the world, so no two people have the same taste. Why is it then that the majority of homes have plain, white switchplates?Switchplates have been around since the days of indoor electricity. They cover an open area in a wall where a light switch is in place, making the area look n
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read
Advertising is a necessity in business. You must inform people about your goods or services. However, there are many forms of incentive advertising which can be employed to promote sales. And in some cases the cost is very small.The small business proprietor who is often dwarfed by the giant super stores who car
A full page ad in an industry journal can cost almost $6.000. But there is a way to use the same publications to to promote your business free of charge.
Journalists want a need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in the right way.
This is a great way to promote your business FREE.
How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
1 Significance – anything which will affect reader’s lives.
2 Drama – accidents, disease outbreaks, armed actions.
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read
These factors, when studied together, shape up an overall context for an organization in an industry. To determine strategy for existence and profitability of an organization, the management should analyze the industry and its structure and how they change with the changing environment.Michael E. Porter, 1980, wro
How can you make the most of the media? Learn how to write a press release and submit it correctly to the journalists so that it gets read and published. Remember journalists have an in-satiable appetite for news. So give them news.
News is central to journalism.
What makes news.
1 Significance – anything which will affect reader’s lives.
2 Drama – accidents, disease outbreaks, armed actions.
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read
What does every business want? Does every business want to increase sales, reduce taxes, and create a better cash flow? Or is that only what successful businesses want?I'll tell you what every business do want. CASH, CASH, CASH!!!! It doesn't matter if the business is doing well or struggling. They both have somet
3 Pop – sex, scandal.
4 Surprise – anything that surprises.
5 Proximity – anything dramatic which relates to a person or place.
6 Scale – job boost, 6,000 new jobs.
7 Money – lottery winner nets $30million
8 Elite issues – President, Royalty, Film Stars.
9 Vogue issues – fashionable persons.
10 Big guys v Little guys – pensioner defeats government.
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read
Laser engraving is a technique in which laser technology is used to engrave, mark or etch any object. People get things engraved for many different reasons and purposes. This method is much more popular than other engraving procedures because the result is very clean and precise. The method of laser engraving can be very
11 Death and destruction – tsunami/earthquake.
12 Negative – as above.
13 New – if it’s new it’s news.
How to write news.
* What happened.
* How it happened.
* Amplify
* Tie up loose ends.
How to write a press release.
1 Date – top left hand corner, say’s it new.
2 Headline – make as ‘newsy’ as possible – get your USP in.
3 Para 1 - who, what, when and where, why it’s important.
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read
Brochures are very useful in promoting any type of business. No matter how big or small a business is. But for a business to be effective in its promotion, brochures that catch the eye are needed. To achieve this you should take into consideration how you brochure will look like. Think of a design for your brochure that
4 Para 2 - expand on para 1. Don’t stray.
5 Quote – From someone in authority who is independent.
6 Offer FREE fact sheet.
7 Full contact details, including home contact – they work all hours!
8 Notes for editors, facts and background on the story, you or your company/business.
If issuing paper make the press release easy to read – double space.
Follow these guide lines and you should not go too far wrong. Remember you are getting free publicity and they always need news. So it’s worth persevering and learning how to write a press release.
You can see more on How To Issue and Construct Press Releases at http://www.be-your-own-business-expert.com/Press_Release.html
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