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  • Will You Add? - SEO 101... These Tags Really Do Matter

    The 5 Most Powerful Words in Internet Marketing
    So you want to become an internet marketer. You have been studying all the information that you can get your hands on and now you have a terrible condition known only as Information Overload. There are so many well known internet marketing gurus out there telling you that their way is the only way to have a successful internet business. So how do you know who is right?I am going to share with you the 5 basic words that you must know t
    tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will

    PPC and SEO
    The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.Having a website is not eno
    In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.

    Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:

    MESSAGE #1:

    From: unknownperson@obscuredomain.com

    Subject: iaviq qiegaie aeiapih

    MESSAGE #2:

    From: your-favorite-guru@gurusite.com

    Subject: An "insider" shortcut guide to creating sensational ads

    If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.

    Test the search engine results for one of your website pages and here's what you'll find...

    The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:

     GOOGLE: 
     Your title tag 
     Your description meta tag

    ***********

    YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    MSN: Your title tag Text from the upper area of your web page

    Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

    Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will

    Marketing Is A System, Not An Event
    Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the “marketing idea of the week” and never fully explore what it takes to create and build a completely functioning, consistently performing, marketing system.In this article I am going
    ubject: iaviq qiegaie aeiapih

    MESSAGE #2:

    From: your-favorite-guru@gurusite.com

    Subject: An "insider" shortcut guide to creating sensational ads

    If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.

    Test the search engine results for one of your website pages and here's what you'll find...

    The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:

     GOOGLE: 
     Your title tag 
     Your description meta tag

    ***********

    YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    MSN: Your title tag Text from the upper area of your web page

    Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

    Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will

    Startup Capital for a Business Venture in Arkansas
    California is home to some of the biggest computer companies in the world. In fact, not far away are schools like Stanford and Berkeley where some of the best engineers graduated.Given the close proximity of the companies and these institutions, it is no surprise that a lot of new software available is because of the generosity of capital venture investors.People don’t have to move to all the way to the west coast to get fundin
    grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:
     GOOGLE: 
     Your title tag 
     Your description meta tag

    ***********

    YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page

    ***********

    MSN: Your title tag Text from the upper area of your web page

    Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

    Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will

    How To Turn Marketing's Greatest Enemy Into YOUR Greatest Asset
    You work like crazy trying to attract attention and business, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them.They never come back. You did your marketing so well and marketed so wisely that you're almost in a state of shock at how your customers ignore you.Do you want to know why they ignored you, why it was so easy for them to put you out of their
    page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

    Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will

    Understanding How Merchant Credit Card Services Are Processed
    A merchant account is a credit card account that a merchant opens with a bank, allowing the merchant to accept credit card orders from customers. This is the same as what you see on some web sites that sells things and stuffs.There are various processing options provided by merchant credit card services providers: real-time Internet processing, retail-swipe terminal processing and computer-based processing.Real-Time Internet Pr
    tag.

    Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

    How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.

    Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.

    Copyright 2005 Ron Hutton

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