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Will You Add? - Success in On-Line Business
One of the first steps in launching a site is, obviously, to pick a domain. This may seem a simple task, but it is a critical step that should be given some serious thought.First and foremost, you need to ascertain what you want your site to do and what you want the domain to do. Is your goal to create a brand or is it to obtain organic rankings in the search engines as q
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal servic
Asking why you should keep your shredder lubricated is no different than asking why you should change the oil in your car every 3,000 miles. Not only is proper maintenance a requirement to maintain an active warranty, but all mechanical parts need a little oil to help them turn smoothly and to keep them clean. Applying shredder oil to the cutting heads inside a shredder lubricat
Start-up:
- Trader A started with a website and a spare room at home, and became so successful that he needed to open a shop.
- Trader B (in another city) liked Trader A's website, so he also started with a website and a spare room at home, and became so successful that he also needed to open a shop.
- Trader C bought Trader A's website, shop lease and business and employed someone to run it for him.
- Trader D (in a third city) liked Trader C's website so started with a website and a spare room at home.
- Trader A, after a break, started a new website and a shop with the same products (but a different part of the city). He now has two retail stores plus he is starting a wholesale division.
- Trader B is very successful and happy with one shop.
- Trader C has closed down.
- Trader D is still struggling.
Observations:
Service: - Traders A and B are always available to give personal service and advice by phone or email on their products. They each told us that this was as well as their having full information on their websites and FAQ pages answering most questions. Trader C's employee was often out of the shop and left customer enquiries unanswered. Trader D was working elsewhere during the day, and relied on potential customers either placing orders on-line or leaving messages on an answering machine.
Range: - Traders A and B carried a full range of inventory. C advertised a full range but was often out of stock. D carried only a limited range.
Competition: - The same products were all stocked by large chain stores and other on-line traders, so the fact that Traders A and B prospered indicates that their personal service was able to attract customers away from the impersonal chain stores and other on-line traders.
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal service
Computer hackers stealing customers’ credit card information are no longer just a threat to traditional technology and Internet companies. ChoicePoint, Polo Ralph Lauren and LexisNexis have captured headlines recently as victims of credit card theft. They’re among the thousands of companies at risk from hackers breaking into their computer systems to take and abuse customers’ pe
- Trader A, after a break, started a new website and a shop with the same products (but a different part of the city). He now has two retail stores plus he is starting a wholesale division.
- Trader B is very successful and happy with one shop.
- Trader C has closed down.
- Trader D is still struggling.
Observations:
Service: - Traders A and B are always available to give personal service and advice by phone or email on their products. They each told us that this was as well as their having full information on their websites and FAQ pages answering most questions. Trader C's employee was often out of the shop and left customer enquiries unanswered. Trader D was working elsewhere during the day, and relied on potential customers either placing orders on-line or leaving messages on an answering machine.
Range: - Traders A and B carried a full range of inventory. C advertised a full range but was often out of stock. D carried only a limited range.
Competition: - The same products were all stocked by large chain stores and other on-line traders, so the fact that Traders A and B prospered indicates that their personal service was able to attract customers away from the impersonal chain stores and other on-line traders.
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal servic
The first thing a marketing campaign planning team should consider when going into Virgin Territory to expand their business; is cold calling accepted in this industry? If it is then it pays to make large lists of the most potential prospects and which are best for your company.Then cluster these accounts and consider the servicing or delivering to that area. Many custome
Observations:
Service: - Traders A and B are always available to give personal service and advice by phone or email on their products. They each told us that this was as well as their having full information on their websites and FAQ pages answering most questions. Trader C's employee was often out of the shop and left customer enquiries unanswered. Trader D was working elsewhere during the day, and relied on potential customers either placing orders on-line or leaving messages on an answering machine.
Range: - Traders A and B carried a full range of inventory. C advertised a full range but was often out of stock. D carried only a limited range.
Competition: - The same products were all stocked by large chain stores and other on-line traders, so the fact that Traders A and B prospered indicates that their personal service was able to attract customers away from the impersonal chain stores and other on-line traders.
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal servic
Since the development of the Internet many things that were pretty hard to obtain or to do, like information on a large variety of topics or communication with distant friends have become so simple that anyone can have access to them just by using a computer.Among the many advantages that the Internet gives us, one of the main ones is online shopping, an activity that man
Range: - Traders A and B carried a full range of inventory. C advertised a full range but was often out of stock. D carried only a limited range.
Competition: - The same products were all stocked by large chain stores and other on-line traders, so the fact that Traders A and B prospered indicates that their personal service was able to attract customers away from the impersonal chain stores and other on-line traders.
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal servic
We get lots of questions from clients of ours about the role of online sales testing in the overall candidate selection process for hiring sales people. Many clients ask us whether or not we use these tests and what role they play. I’ll try to give you an idea of how we view them here.Over the last several years there’s been a proliferation of online sales aptitude prof
In our own business of developing websites, even though large projects can and are carried out using email only, a number of clients have made contact with us by telephone in the early stages, even from 4,000 kilometres away. We have a lot of information on our website, but perhaps people need reassurance that there is another human, not a robot, at the other end. Different products have different issues. But the above story shows traders with a full range of products, who know their products and can offer personal service are ahead of others.
More information for small businesses is found at platypus websites - www.platywebs.com.au.
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