I like that “happily open up their wallets”! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money.

Here’re a “small” list of things you can do to remove skepticism.

• Use testimonials

• Show a photo of yourself

• Show a photo of your products

• Show a photo of your office

• State your complete address and contact information

• Use testimonials (Again!)

• Use flash audio buttons on your website.

• Do an introduction.

• Speak their language. (This goes back to understanding of your target market. If you’re selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)

• Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.

• If you’re selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.

• Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)

• Offer a money-back guarantee and HONOR it

• Use testimonials (This is not a joke, you can never have too many testimonials)

• Tell a story in your sales letter. (People may mistrust a sales pitch, but
  Internet Millions
  Internet millions - Is it possible to make 1000's of dollars working from home with only a computer and an Internet connection. Yes, I think anybody could if they really wanted to. When I say really want to I mean you have to have a desire to make money. And everybody that starts there own business usually have a very strong desire to start with but after a while it fades away and you forget WHY you started this business. If you do a lot of work and don't get the results you want or your goals never comes trough all the way it's easy to start doubting. Is this really for me maybe I should do what I have always done.The people that are successful have figured out that if they run into any kind of problem they find a way out. The Intern
  mer is happy to be getting a good value for the money.

  Here’re a “small” list of things you can do to remove skepticism.

  • Use testimonials

  • Show a photo of yourself

  • Show a photo of your products

  • Show a photo of your office

  • State your complete address and contact information

  • Use testimonials (Again!)

  • Use flash audio buttons on your website.

  • Do an introduction.

  • Speak their language. (This goes back to understanding of your target market. If you’re selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)

  • Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.

  • If you’re selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.

  • Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)

  • Offer a money-back guarantee and HONOR it

  • Use testimonials (This is not a joke, you can never have too many testimonials)

  • Tell a story in your sales letter. (People may mistrust a sales pitch, but
    The Future of Advertising
    In the future what type of advertising will we see? Will the advertising be similar to that of movie; Minority Report? Many believe it will and many of those technologies are indeed becoming a reality. Why you ask? Well because some of these technologies are already here and ready to hit the market. For instance advertising with pictures and ads, which change to your preference as you walk by are now in development.The company’s name is BluScreen Interactive and it keys off of smart cell phones and Bluetooth devices of all types. Your phone identifies you and then changes the screen to advertising, which is targeted to you personally.The computer science department of South Hampton University in the UK almost have it comple
    onials (Again!)

  • Use flash audio buttons on your website.

  • Do an introduction.

  • Speak their language. (This goes back to understanding of your target market. If you’re selling to golfer, there are buzzwords and 'in-speak' that is specific to their game. Use those in your sales letter.)

  • Understand their hot buttons and push them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.

  • If you’re selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.

  • Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)

  • Offer a money-back guarantee and HONOR it

  • Use testimonials (This is not a joke, you can never have too many testimonials)

  • Tell a story in your sales letter. (People may mistrust a sales pitch, but
    What Makes a Good Customer Service Representative
    For each and every company, their customer service department is almost as important as the sales department. Yes, you can sell, but are the customers satisfied with the product? Customer Service representatives hold the difficult job of serving as a buffer between the company and the customers. They soothe angry customers, answer silly and hard questions, at the same time protecting and upholding company policy.All business organisations need to make certain that their customers are satisfied with the service they receive because; customers are the most important part of any successful organisations. Businesses such as, Barclays aim to exceed customer expectation in order to ensure that customers enjoy themselves, leave having enjo
    h them hard. When you hit them on the right spots, a lot of them will simply ignore the skepticism.

  • If you’re selling moneymaking staff, see if you can prove your claims by showing bank statements, checks... etc.

  • Write down every single possible objection your prospects might have, and address, confront, and annihilate EACH one of the objections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)

  • Offer a money-back guarantee and HONOR it

  • Use testimonials (This is not a joke, you can never have too many testimonials)

  • Tell a story in your sales letter. (People may mistrust a sales pitch, but
    Purchase Order Financing: for Start-ups and Established Businesses
    If you are a new business and you get a request for a huge order, it's exciting, isn't it? You start mentally adding up all the money you will make, all the supplies you can buy, all the business you can get after that.Then when you talk to the manufacturer of the product, and discover they need partial payment before shipping, perhaps even some when you place the order and the rest on delivery, you realize you'll have to refuse the order. Since you are a new business, you don't have the credit history that will allow you to have payment terms and you don't have a bank line of credit.If you are an established business and you get a huge order, you also might have to refuse it. You might not have a good credit history or
    ections in your sales letter. (Common objections include: I don’t need your stuff, I don’t have money, I don’t have to act now, etc)

  • Offer a money-back guarantee and HONOR it

  • Use testimonials (This is not a joke, you can never have too many testimonials)

  • Tell a story in your sales letter. (People may mistrust a sales pitch, but they never doubt a story. )

  • Create a killer order form. When they should be pushing hard to close, most copywriters weaken in the order form. You need to sell as hard on your order form as throughout your sales letter.

  Question: Hi Dan, My husband and I are talented writers who produce enormous amounts of great content on a regular basis. I would desperately like to know how we can streamline our efforts and creativity into tons of well-deserved moolah.

  We know how to create, to work hard, and to gets jobs done -- we just don't know how to stop reinventing the revenue-stream wheel. We're making a lot of changes in 2005 - I want to make sure they involve working smarter, NOT harder.

  I can totally relate to your situation because I’ve been there myself!

  The turning point of my life...what Oprah Winfrey would call a 'light bulb moment'... is when I stopped thinking of myself as a writer and started thinking myself as entrepreneur.

  As a writer, or any profession for that matter, you get what I called “earned income.” You do a job; you get paid a buck. If you want another buck, you have to do another job in an endless cycle of more work for more money. It's exhausting!

  What you need to do is to create multiple streams of income in your life...or more specifically, multiple streams of passive income, income that will keep coming in without much constant effort or s