Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-?-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.

Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

• your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)

• how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)

• what's your link popularity (number of links pointing back to a web site) and/or

• how many Usenet/Newsgroup posts are being made about
  Business Credit For Oregon Companies
  If you are going to start a new business in the state of Oregon, you should look for sources of business tax credits for Oregon companies. These credits are available not only when starting a new business, but also when expanding an existing business. Here is some information to help you get tax credits for companies in Oregon.The government of the state of Oregon is very concern
  or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

  Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company's return for a specific process or period of time. Many never think to actively monitor what a company's competitive position is vis-?-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.

  Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

  • your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)

  • how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)

  • what's your link popularity (number of links pointing back to a web site) and/or

  • how many Usenet/Newsgroup posts are being made abou
    Who Says Affiliates Can't Use Joint Ventures To Make Money?
    This is a technique I teach almost every day. Yet almost no affiliate marketers are currently using it!The trick is so interesting that you’ll learn how to actually make money off of your competitors.Here's how it works:Step One: Create an "Upsell."An Upsell is simply a more expensive product or service that you offer to your current customers. One of the bes
    or period of time. Many never think to actively monitor what a company's competitive position is vis-?-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of "net buzz" is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.

    Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

    • your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)

    • how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)

    • what's your link popularity (number of links pointing back to a web site) and/or

    • how many Usenet/Newsgroup posts are being made abou
      Are You Making Money Online Through A Personal Interest Of Yours?
      Because of the continuous growth of the internet and never-ending traffic distributed across the web, you have the potential to make money online with anything. There are people making hundreds of thousands of dollars around topics regarding gardening, bowling, home business and watches. The options you have are endless and the potential to build a successful internet business is prom
      og of war is obscuring the battle lines.

      Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it's using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:

      • your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)

      • how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)

      • what's your link popularity (number of links pointing back to a web site) and/or

      • how many Usenet/Newsgroup posts are being made abou
        How To Make Boring Businesses Exciting
        Wouldn't it be nice if everyone got as excited about your company as you are? Unfortunately some businesses just aren't very sexy; in fact, some businesses are downright boring. As a consequence, companies that sell commodity products and routine services tend to rely on presentations that load-up on features, specifications, and statistics that may be relevant to anal-retentive types,
        oogle, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)

      • how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)

      • what's your link popularity (number of links pointing back to a web site) and/or

      • how many Usenet/Newsgroup posts are being made about your company, products or services

      Usenet/Newsgroups can in fact be an extremely valuable resource for unearthing competitive intelligence about a direct competitor's products or services; "Usenet/Newsgroup mining" certainly works well for United, IBM, Microsoft and many other corporations.

      These digital touch points fill in competitive intelligence gaps and you don't need to have an advertising budget in the 4-6-figure range complemented with a large staff to consistently monitor your competitive position. You can do much of this by hand, and/or use free tools offered by many of the search engines or portals (small plug: we offer a free and low cost Competitive Intelligence service via our web site).

      But, be forewarned, if you don't use some technology to leverage yourself, it can take a great deal of time to assess these metrics, but well worth the effort. In the end, you will know what your online market presence is and be armed with actionable business intelligence that enables you to understand how to maximize your marketing dollars by knowing where you need more of an online presence. And, most importantly as Sun Tzu once said, "if you know your enemy and yourself, you will win every battle." Sound advice from a master tactician who had no idea his pearls of wisdom would be shaping the digital age!