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Will You Add? - Got Some L.A.F.S.?
In franchising an individual desirous of their own business will sign on with a franchising company and use their brand name, know how and expertise to make a living. The franchisor will generally assign an exclusive territory with limitations. In our franchise company we have mobile service units, which clean cars and we have to have territories to prevent in-fighting from franchisees wh
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two import
When you put an ad in a magazine, send out a sales letter, or put up a web site, you want results. You want your prospects to contact you and to buy from you; you hope to get a flood of calls and sales.If your marketing isn't generating the results you want, then it's time to change your marketing strategy! Don't expect to improve your results using the same strategy.Here's
L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most people’s idea of a business card is more of a calling card. It has their name, their company’s name, their phone number, and maybe their address or their website address. Typical card. I’m not talking about using your typical card, either.
Think of your Internet marketing techniques. Aren’t they all designed to either get someone to your website or get them on your list? That’s the purpose of L.A.F.S. Just like your ads on the Web, these little ads exist only to get someone to your website.
But how?
You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal.
You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best.
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two importa
Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a come
Think of your Internet marketing techniques. Aren’t they all designed to either get someone to your website or get them on your list? That’s the purpose of L.A.F.S. Just like your ads on the Web, these little ads exist only to get someone to your website.
But how?
You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal.
You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best.
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two import
Designing a business card is no easy task. You want to make sure that your business card looks unique and well planned. Your business card should stand out and not stick out like a sore thumb. It should make an impression and stand out from the rest. Do not compromise simplicity and style for uniqueness though. It will be in the company of other similar business cards when you hand them o
But how?
You could offer a special incentive on your card, like a discount that only card-holders can get at your site. People always like to get a great deal.
You could offer a free gift that only card-holders get just for visiting your site. This gift needs to have a high perceived value, so that your prospect will remember that he wants to visit your site to get that special gift. Put a code on the card that enables them to get this gift, and you will also be able to track the results of your L.A.F.S. Put a different code on each design, so you know which ones work the best.
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two import
In business you can't rest on your laurels; there are no guarantees. Ethical standards and staying on one's toes are a basic requirement to sustaining a competitive advantage for large and small companies alike. Facilitating the strategic thinking and planning process every few years is an ideal way to make sure that you continue to pursue forward-thinking strategies. A great way to start
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two import
A forklift is piece of moving machinery that has a projecting platform shaped like a fork used to lift and move objects. Forklifts have been in use for the past 100 years, and are capable of lifting and carrying heavy loads.Forklifts are used extensively in warehouses, factories and other places where huge loads need to be shifted on a regular basis. According to the Industrial Tru
You could also make them curious about your site. For example, one of my L.A.F.S. simply asks:
Do You Know 3 People Who Could Use An Extra $100,000?
Does that get their attention? Does it make them curious? You betcha!
There are two important things to remember when you design your cards:
One, never get your prospect’s attention by misleading them just to get them to your site. This would be BAD publicity -- best avoided!
Two, never try to use your card to actually sell your product. Your goal is to get them to your site, where your sales copy will then do its job.
O.K. Now you’ve got your L.A.F.S. How do you put them to work for you?
You leave a trail of L.A.F.S. behind you! Give them out EVERYWHERE you go. Give them to EVERYONE you meet. When you go to the gas station, give one to the attendant. When you stand in line at the bank, meet the other people in line around you and give them your card. When you get to the counter, give one to the clerk. When your car battery dies, and someone gives you a jump, give a card to your new friend.
Change your routine so that you visit different gas stations, different branches of your bank, different grocery stores, and a variety of restaurants. Go to networking events sponsored by the Chamber of Commerce. Go to kids' sports events and meet the parents. Give out L.A.F.S. at the mall. If your market is a small or specific niche, be creative in finding places that you may encounter these people.
With consistent effort, you will be surprised how fast yo
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