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Will You Add? - Your Ad Made The Phone Ring-Now Make The Sale!
In our business lives we wear many hats. We often think of our job title as the way to describe our work. In fact, in any social situation, the question, “So what do you do?” will come up early in any conversation with a new person. How do we respond to this question? Invariably, we respond w
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the l
When a customer wants to find a local business she may use one of the well known world wide search engines.She might type in “Plumbers in Birmingham”. (Or whatever your business type and location is). If you show up in the search results then you are very lucky. Of course you’ve got no cha
It’s about earning the chance to sell.
Like a ballplayer, you can’t hit a home run by warming the bench. You have to get into the game, take the bat off your shoulders, and swing at some hittable pitches.
You need opportunities, chances to succeed. Most companies develop these chances through advertising that implores prospects to call for information.
The ads, by and large, are competent. They make the phone ring.
But the “batters” who are sent to the plate to respond, either fail to swing the bat, or react so feebly, that they strike out, again and again.
If we took half the care in training people to be telephonically effective that we put into our ads, we’d be home free. To prove the point that most inbound inquiry handlers are inept, my firm, Customersatisfaction.com, undertook a mystery-shopping campaign.
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the l
Recently there was an article in USAToday by Edward C. Baig that cast doubt on the value of spending large amounts of money on pricey banner ads.According to Baig, the Nielsen Norman Group, based in Fremont California, recently released a study where the Nielson firm asked more then 230 pa
You need opportunities, chances to succeed. Most companies develop these chances through advertising that implores prospects to call for information.
The ads, by and large, are competent. They make the phone ring.
But the “batters” who are sent to the plate to respond, either fail to swing the bat, or react so feebly, that they strike out, again and again.
If we took half the care in training people to be telephonically effective that we put into our ads, we’d be home free. To prove the point that most inbound inquiry handlers are inept, my firm, Customersatisfaction.com, undertook a mystery-shopping campaign.
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the l
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the
The ads, by and large, are competent. They make the phone ring.
But the “batters” who are sent to the plate to respond, either fail to swing the bat, or react so feebly, that they strike out, again and again.
If we took half the care in training people to be telephonically effective that we put into our ads, we’d be home free. To prove the point that most inbound inquiry handlers are inept, my firm, Customersatisfaction.com, undertook a mystery-shopping campaign.
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the l
Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.There's a lot to be said for award-winning advertis
If we took half the care in training people to be telephonically effective that we put into our ads, we’d be home free. To prove the point that most inbound inquiry handlers are inept, my firm, Customersatisfaction.com, undertook a mystery-shopping campaign.
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the l
When printing business cards, a company has several options. Each of the options listed below has its advantages and disadvantages. It is the company's responsibility to find out which one is the most time and cost effective for their wants and needs. And doing your research is one sure fire way
Systematically, we called the flyers that had been sent to and left at our business address. These included everything from construction to dentistry to the local YMCA. All we did was say:
“We received one of your flyers about X, and who should we talk to about this?”
In at least half of the cases, the person who answered the phone sounded completely ignorant about the flyer, and couldn’t help us, directly. Of those who knew about it, a majority of them sounded abrupt and impatient, acting as if we had interrupted a more important activity.
Only in one case did we get someone who was ready, willing, and able to help. She works for a hair-replacement surgery group.
While lucid and peppy, she failed to ask for an appointment at the end of the twenty-minute conversation. Also, she made the fatal error of mentioning and bashing her competitors, which has the effect of putting them into contention for business, where they otherwise would not have been considered.
Businesses blame their ad agencies and their promot
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