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  • Will You Add? - Headlines Bring Sales--Where and How to Use Them - Part 1

    The Next Wave of Young Millionaires
    In just the last 15 years the wealth of Americans increased four-fold. The number of millionaires is destined to double in the next 10 years. The most significant figure about this runaway trend is the number of millionaires under 30 years of age will triple in the next ten years. Why? Technology has made it easier for a teenager or a twenty-something to have a distinct advantage over the majority of Americans.Where will t
    ful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before the

    The Entrepreneurial Itch
    08/31/06The 16 Deadly Business Start-Up Blunders!Avoid these blunders, beat the odds and live your dream:Blunder # 1: Choosing a type of Business that you do not Truly Like – but others make money in itBlunder # 2: Failure to find your Niche (eg: Selling an identical product or service that the large chain stores sell)Blunder # 3: Underestimating the initial total Capital Investment required to get
    Headlines are short vital statements to stimulate your potential customers and clients to take action. That means sales! Since you only have 10 seconds to attract your visitor or reader, create headlines to make ultimate sales.

    Your benefit-driven headlines are your 24/7 sales team working for your while you relax your favorite way.

    Without them, your ezine ads, email promotions, special reports, eBooks, book and article titles, chapter titles, ezines and print newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.

    Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.

    How to Use Headlines

    1. EZINE ADS

    Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

    Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.

    2. SUBJECT LINE IN YOUR OUTGOING EMAIL

    Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity.

    So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email.

    Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they

    Extra Work Should Be a Welcome Opportunity
    A co-worker is off sick for the day. Your boss gives you her work to do. How would you react?Get all of the extra work done? Get most of the extra work done? Get some of the extra work done?By getting all of the extra work done, you risk alienating your co-worker. You might be called a show-off. Not knowing how your co-worker would handle the work might leave you getting the work done, but not how she woul
    int newsletters, and Web site will not pull visitor attention, trust, credibility, traffic or sales.

    Headlines bring far more sales than the copy following them. Perhaps you are a skimmer too. Skimmers usually just read the headline.

    How to Use Headlines

    1. EZINE ADS

    Many businesses write ads and place them in strategic ezines or Web sites. They lose contacts and sales because they don't use a benefit-driven headline at the top of the ad. For instance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

    Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.

    2. SUBJECT LINE IN YOUR OUTGOING EMAIL

    Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity.

    So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email.

    Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before the

    Employee Rewards Reap Results
    The way you reward people forms an essential foundation for effective people management. Money is by no means the only motivator of people, but too little money demotivates powerfully. Studies have shown that material reward is far more powerful than monetary.1. How To Determine Levels Of RewardTo determine how much reward is appropriate, consider the question what level of employee reward will attract, retain, and moti
    tance, "YOU CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH TRAFFIC=HIGH WEB SALES."

    Start with the benefit in capital letters. Make a free offer to get people to visit your Web site. Include contact information in hyper links. Make your ad 5-7 lines. Don't pitch what you are selling in the ad--this doesn't motivate.

    2. SUBJECT LINE IN YOUR OUTGOING EMAIL

    Make sure your headline includes a benefit for the product, the teleclass, the seminar or service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity.

    So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email.

    Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before the

    Why Preselling Is So Important To An Affiliate Marketer
    Many people who are just getting started making money online start with affiliate marketing. Why? Well, because it’s easy to get started with right away. You don’t need to develop products, and you don’t have to worry about fulfillment. You can start earning money immediately rather than taking months before you make any money. However, most beginner affiliate marketers actually lose money rather than ever make any money.The p
    r service you are promoting. Over 50% of outgoing messages are never opened because the subject line doesn't inspire or stimulate the audiences' curiosity.

    So many professionals just put an announcement in the subject line such as "Upcoming Programs." Not specific enough, nor motivating enough to make me want to open the email.

    Here's a few winners: Quadruple your Sales in 4 Months with Articles Teleclass, FREE report: Online Marketing is 10 Times More Powerful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before the

    The 5 Challenges of E-Commerce for Small Businesses
    As the founder and CEO of a provider of shopping carts for small businesses, I am in a privileged position to witness and analyze cases of success and failure in the implementation of e-commerce sites on a regular basis. Based on my experience, I have been able to identify five challenges applicable to most cases. Store owners can usually arrive at the same conclusions through trial and error, but in e-commerce the long way i
    ful than Traditional, or for an ezine, don't just put its name in subject line, put its feature article in with a abbreviated ezine name and ....

    3. FREE SPECIAL REPORTS AND ARTICLES

    These 2-6 page informational, how-to pieces help promote your business Online. Send one every month or so to follow up your email group lists.

    Your article title is your headline. Best titles include a benefit and audience. People want to know what's in for them before they invest their valuable time to read it. Don't lose them with a weak title. Which of these are powerful? "10 Tips to Promote your Product with Flyers." "Shorten your Journey to Business Success with Teleclasses." "Want a Web Site that Turns Lookie Loos into Buyers?"

    Within the body of the piece use headlines to inspire and motive the reader to keep reading to get their questions answered. The reason they read your article is to learn how to solve their problem. Headlines organize and guide your reader to make it easy for him/her to read. With appreciation for your useful article they may click on your product or service to buy you offer in your signature file at the bottom.

    Within "The BIG 3 Marketing Machine" report, this headline pulls reader action: "Leverage your Sales Through a Short Headline."

    When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers. Part two of this article is available; contact Judy@bookcoaching.com.

    Judy Cullins ©2004 All Rights Reserved

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