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What is a Smart Marketing System?
What is a Smart marketing system? Well, a Smart marketing system is not really a known term, but rather a term coined by someone who writes marketing books, does seminars and is a consultant in marketing. It makes sense to coin new phrases and new terms and indeed that is in perfect form of someone who does marketing.To me, I believe a Smart marketing system would be one that would be similar to the one that I developed for by franchising company, which I had founded. I called my marketing system; Bonzai and Blitz Marketing. Whereas the marketing consultant and author who wrote about the Smart Marketing System; talks about a hybrid model of marketing which can be applied to be different types of businesses, I am quite confident that the Bonsai and Blitz marketing that I have created in the real world is far superior in every way, yet both methods are superior to what nearly all businesses out there are doing presently.In fact, we proved it when we marketed our franchise system in 23 states, 450 cities and 110 major markets. We attacked the market and targeted the customers and slammed the competition into the carpet so hard that they gave up. Now that is marketing; it is that Smart marketing? Could I call my marketing system a Smart marketing system? Indeed I probably could; but I chose to call it Bonzai and Blitz marketing.What we learned in this scenario when studying various hybrid marketing plans is that di

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The Seven Biggest Mistakes of an eCommerce Site Ezine Publishing - How to Measure Profitability From an Email
One of the key measurements of everything you do is how much money do you make when you send out an email? One of the easiest ways to track this is to track how much money you make on an individual email.What I mean is this. If I send out an email promoting a $5 product and I get 200 opens, 100 click throughs, and a 10 % conversion rate, I have sold $50 in product.Now I can send out another email promoting a $50 product, only get 100 opens, 50 click throughs, and a 4% conversion rate, but I have sold $100 in product. Which of the emails was most profitable?Of course the second was more profitable, although if I had looked at the metrics, it would not have appeared to be so.Therefore, one of the things that I do is to keep track of how much money I make per email.Currently I have about 1700 unique subscribers and I make about $60 per email I send out. I try to send 2 emails a day, but it is interesting: when I send out 3, I still get the same average per email. Now, I do not send the 3rd email most days, because I fear irritating my list. Keep in mind, some people are on several autoresponders and then I send out 2 emails a day to everyone, so some people might get 5 on some days anyway, so I am already pushing it. Maybe I should add the 3rd email! Seriously, though, I think I am at my limit – in dollars per subscriber per month, and in emails per day.

Every online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.

Periodically , pick out a time of the day like 5 to 7 pm to lower your prices. With online sales you need tell people the time zone. Announce your scheduled times ahead of time in your e-zine. This will give people enough time to plan when they will visit your web site.

Each day offer different product or service at a lower price. This will draw people back to your web site everyday. This is a high traffic generating sale. If you don't have a lot of products and services you may want to run the sale weekly or monthly.

Hold a sale for a niche groups of people. Students, senior citizens, single people etc. This really works if your introducing a new product or service for the first time to a new target audience. Announce your sale in a targeted e-zine, e-mail discussion groups, message boards, etc.

Offer lower prices on holidays and during seasonal changes. These type of sales let your visitors and customers know your no scrooge. Be creative and go as far as decorating your web site. You could upload holiday and seasonal graphics. Change the color of your text to match. Get in the spirit!

Give customers more products or services for their money. People relate these kind of sales to getting a bargain or saving money. You could offer a buy one get one for half off sale, a buy two get the third one free, two for the price of one sale, etc.

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The Seven Biggest Mistakes of an eCommerce Site How To Design Attractive MySpace Profile
Myspace is considered a massive blog site by some, and a portal to people around the world by others. A web service that hosts over 80 million users, it’s used extensively across the world, with people exchanging messages with daily blogs, personal comments, as well as millions of IM and PM exchanges. What Myspace’s strength is not easy access, but rather, the way it allows the individual self to be expressed.This here is a basic prompt of advice on how to make your Myspace profile both attractive and simple.First off, the problems of many Myspacesers are that they try to fill their page up with multiple bandwidth biting videos and music clips. While these express individuality and personal well, they are easily overdone and can lead to others rejecting your page due to “lag” (like obnoxiously long loading times) or simply because many people would prefer to look at a profile that is not quite as blinding. A single stream of video feed or song will do fine for your profile, but it’s important not to over do it.When choosing backgrounds, choose one that is not explicit or too complex unless you intend on creating a collage of sorts. A background picture should be able to grab visitor’s attention and reflect the owner’s interests, so choose accordingly. Sometimes, several photos cut and pasted together will do wonders for your page in the eyes of your friends.Another important factor is page color. Choose colo

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The Seven Biggest Mistakes of an eCommerce Site Great Internet Ideas - Tips and Advice
Monday – Tech Tip To Buy or Not To Buy Windows Vista – You may have heard in the press or seen in the news, the release of Windows Vista and also the new Office 2007. However to experience the full range of features most people would have to buy a new computer even if you have bought in the last 12 months. You can buy an upgrade version which you can run on slightly older machines. Unless you are extremely enthusiastic, there are bound to be teething problems and fixes released by Microsoft so I would wait at least 6 moths.Tuesday – Jargon MySpace - Founded on July 2003, MySpace has become one of the most popular online communities that allows any user on the Internet to connect and share their journals, pictures, and interests with their friends and millions of other people on the Internet. Major Businesses promote their upcoming products on there and leading music artists promote their songs on there so it is becoming a better marketing than TV because of the direct and interactive access with the consumer. Primarily it is a way for friends to keep in touch with each other regardless of where they are and a good way to make new friends and search for long lost contacts as well.Wednesday - Product Splashpower Charger – This product is relatively new but if it takes hold will make every regular traveller and all of us really very happy. The basic goal of it is to eliminate all the diff

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The Seven Biggest Mistakes of an eCommerce Site Winning A Losing Battle In Online Business
The concept of home based business came as savior to many entrepreneurs who could not achieve their goals of creating and running their own business. We all know that financial reasons were at the top of the obstacles that were overcome by the home based business concept.Online business made things even easier, but people confused the easiness of getting into business with the easiness of achieving results. Since it is easy to establish a business in a day or two, even within few minutes, people thought that they should achieve results within the same timeframe.Scam marketers enforced this false belief even further by bombarding the internet with their false promises about achieving wealth within days. Even for those who know the truth, they still have this vision at the back of their heads that can confuse them and distract them each time this vision comes forward.Most online marketers get into the business while they are either still working at their day jobs or while they are still students. Therefore, the time allocated for their online business is limited. Nevertheless, they allocate a specific time that they discipline themselves to adhere to regardless of any distraction.Actually this is the right thing to do if anybody wants to succeed in online business. Specific daily goals are set that needs to be done during the limited daily time allocated for their business. Now here comes the challenge;On

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The Seven Biggest Mistakes of an eCommerce Site Creativity and Innovation Management :- Thought Leadership
Leadership is only sustainable when leaders consistently come up with good ideas – when they are dependable thought leaders. It follows then that leaders would be more effective if they knew how to manage creativity and innovation.Some of the tools for effective creativity management include:a) Develop the brief. Formulating a brief helps i) induce the problem solving state of mind, ii) creates structures with boundaries and limitations within which experimentation can take place and iii) enhances motivation.b) One tacit knowledge elicitation and lateral thinking technique is to use the five senses. This helps define problems and generate ideas along five different pathways, instantly increasing the quantity of ideas and further increasing the probability that quality ideas will be generated.c) Setting a clear goal. Goals and incremental targets produce more output than simply “do your best.” Prolific screenwriters that stick to goals produce more output and move along the learning curve much faster than those who simply wait for inspiration. Look at the untold number of people with unfinished manuscripts under their beds.d) Separate idea generation from idea valuation. Creative and critical thinking and two separate and distinct activities.e) Persistence pays off. Persistence slowly but surely helps develop the competencies required for quality output. Failure is a learning activity. Ridley Scot

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Article Submitted On: October 04, 2004

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