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  • Will You Add? - Three All-Time Greatest All-Star Television Advertising Gaffes

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    ransparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now
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    John Cameron Swayze was a respected newsman of the fifties and sixties. Timex execs decided that he would be the ideal spokesmen for their watches so he was the one who introduced their once-famous slogan "It takes a licking and keeps on ticking." To prove it, the watch was put to some pretty stiff tests on live television so the competition couldn't claim they were fake.

    Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now

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    he was the one who introduced their once-famous slogan "It takes a licking and keeps on ticking." To prove it, the watch was put to some pretty stiff tests on live television so the competition couldn't claim they were fake.

    Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now

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    f tests on live television so the competition couldn't claim they were fake.

    Things went along splendidly. The watch passed several on-screen test until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now

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    est until one fateful night when Mr. Swayze came on and strapped a timex onto an outboard motor propellor. The motor was attached to the side of a transparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now
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    ransparent tank and you could see inside of it. Swayze started the engine. After letting it run for several seconds, he hit the stop button. "And now you'll see just how tough a Timex watch is," he said, swinging the motor up out of the tank. To his shock, the watch wasn't on the propellor blade. It had to be somewhere in the tank, so he moved the camera in closer. The television viewer could plainly see everything in--or not in--the tank. The watch was nowhere to be found. "We seem to have misplaced the watch, but if we found it, I'm sure it would still be running. Just remember, a Timex will take a licking and keep on ticking." That was the last of the famed Timex challenges.

    The second was in the eighties and should have had a

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