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    Will You Add? - What to do When Your Advertising Doesn't Work

    Sports Water Bottles For Games
    Many people use sports water bottles while attending games, playing in sporting event and even when they are just relaxing on a nice afternoon. Why not make the most of this useful item by having personalized sports water bottles created with your company’s logo? You can get a lot of advertising miles through these items.You can find an assortment of customized sports water bottles right online. Ordering is simple and you can easily stock up on a lot of these items in no time at all. The selection is great and you have many options as far as lettering and general design as well.There are benefits to creating this kind of product. Many
    > e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free p

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    All too often I have heard clients say “Advertising doesn’t work for us” after a single appearance of their ad - sometimes even after trying only one media.

    There are a number of things you can do if you want to know for sure whether advertising works or not for you. The first of them is to give your ad a fair chance.

    Follow these basic rules and enjoy learning what the best way is for you to advertise. If your advertising doesn’t work, it is probable that one of these rules has not been followed.

    If you have followed these rules and your results are still disappointing, then please get in touch: enquiries@advertsuccess.com and we will be pleased to look into your case individually absolutely FREE.

    Rules for making your print advertising work

  • 1. Give yourself a fair sample to evaluate. As a rule of thumb, you should take no fewer than 3 insertions in a weekly or monthly magazine and 5 insertions in a daily title. Only the fanatical reader will read front to back of every issue. You need to allow for readers going on vacation, or just those who might miss an issue. You also want to give them a fair chance to have a need for your product. You can only make a decision about whether a publication’s readership provides a viable source of leads once you have given them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free pu

    Why You Need to Keep Good Financial Records in Business
    In order to make sure that you business is running smoothly, you have to keep good financial records. This is one of the issues with which businesses are most concerned because they want to make sure that they are turning a profit and at the same time paying the appropriate taxes to the government. When a business files an income tax return, it has to have all its I's dotted and t's crossed if it doesn't want to undergo a tax audit. That is why all income and expenses have to be carefully documented and all receipts kept.Any income is liable to taxation, even if you do not have any overhead. A simple Internet business making money from Googl
    pleased to look into your case individually absolutely FREE.

    Rules for making your print advertising work

  • 1. Give yourself a fair sample to evaluate. As a rule of thumb, you should take no fewer than 3 insertions in a weekly or monthly magazine and 5 insertions in a daily title. Only the fanatical reader will read front to back of every issue. You need to allow for readers going on vacation, or just those who might miss an issue. You also want to give them a fair chance to have a need for your product. You can only make a decision about whether a publication’s readership provides a viable source of leads once you have given them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free p

    Employee Time Clock And Restaurant Point of Sale Systems - A Perfect Marriage
    The History Of The Employee Time Clock And Point of SaleThe concept of punching a time clock has been around since the industrial revolution of the early 1900's. However, it was not until the invention of the electronic cash register in the early 1980's that employees could clock in/out on the cash register. This eliminated the need for a punch card and greatly increased accuracy and reduced manpower needs in calculating time worked for payroll purposes.While the need for employees to clock in and out on a terminal started off simple the requirements of government have greatly increased the demands placed upon managem
    them all a fair chance to respond.

  • 2. Ensure your ad is given prominence. Why do the bad boys sit at the back of the class? So the teacher pays them less attention. In advertising you want to be right at the front of the class all the time. Unless you ask for it, you’re not going to get it. Always ask for a right-hand page (it really makes a big difference). Don’t be afraid to press for other positions too if you think they will make a difference. You can even make them bargaining chips in your negotiation. For example, “Promise me top-right of a right-hand page and I’ll book the ad now”. Few Ad Sales reps will be able to resist that!

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free p

    Types of Dies
    What does it mean when printing companies say they need to get a die made? There are multiple types of dies used for different processes.There are engraving dies. These are made of steel and copper. The process wipes ink across the die and then the paper is hit with that die injecting the ink into the paper. These dies last a long time and can be used multiple times. This is usually for fine type with serifs.There are embossing dies. These are usually made of brass or copper but sometimes magnesium on the low end. The brass or copper are good for multiple uses and can have multi levels to give great detail. The edges can be beveled to

  • 3. Compare results over a number of different media. Don’t put all your eggs in one basket – and don’t move sequentially from one media to the next until you find one that works. Test 3, 4 or more if you can, all at the same time so you can compare results like for like over the same timeframe.

  • 4. Perform tests to maximize response. A fair test is one that is directly comparable to another. Ideally therefore, you should give each test exactly the same terms. (Same shelf life in the same publication). The sort of tests you can try include:
    a. Headlines
    b. Copy
    c. Call to action
    d. Ad size
    e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free p

    Five Essential Strategies for Managing Up
    The game you once played on the school playground is now the game you play daily in the corporate jungle.Remember tetherball? There’s a tall metal pole planted firmly in the ground with a long cord attached at the top. At the other end of the cord the ball is tied. No matter how hard you hit the ball, which direction it’s headed or how fast it’s going, the ball remains attached to the pole. The same goes for your relationship with your boss—and you can guess which one of you is the pole and which one is the ball.For as long as you’re in the game, you’re firmly attached to your boss, to his history, reputation, politics, choices, and t
    > e. Colour/mono
    f. Other creative changes – register at Advertsuccess.com and get a free copy of “8 Creative Techniques for Small Press Advertisements”, for more test examples.

  • 5. Allow for differences between publications. Sometimes, certain media really do not work – even ones that we thought had to produce a ton of leads have been known to disappoint. There is normally a rational reason for it –perhaps it is not a readership that responds to classified advertisements; perhaps the readership figure is actually a lot lower than the circulation figure.

    In our experience, we have found that controlled circulation or free publications are those most likely to produce disappointing results. It stands to reason after all, if you get something for free, you are less likely to read it from front to back than one you pay good money for.

    You should allow for this in your campaign consideration so that you don’t expect too much from a publication that cannot deliver. There will be other criteria too that will affect what sort of response you should expect – criteria such as the circulation volume, demographics, frequency. Take account of these criteria when planning an acceptable level of response.

    For details on how to select your media analytically, see the 9-Step-Plan to Advertising Success.

  • 6. Beware the advice of your Ad sales rep. Whatever you do, if your advertisement gives disappointing results, be careful before you take the advice of your friendly sales rep. S/he will argue that you should try running it with a bigger size, perhaps to allow a larger headline – or to give it a longer span so the readership have time to respond properly.

    Remember, however helpful they are, media sales people have completely different motives to you. Of course they want your ad to work. Then you’ll be more likely to advertise again. But just remember, they get paid the same whether you get one response or a hundred. You don’t. Always remain in control of your ad spend and don’t let them tempt you to deviate from your budget.

    • I hope you will find this useful in planning your ad campaign. If you follow the advice I have given here, I am confident that you will enjoy more success with your print advertising campaigns. If not, please email me at enquiries@advertsuccess.com and I will give you a FREE consultation.

    Remember, for a fail-safe method to getting the best results guaranteed have a look at The 9-Step Plan to Advertising Success. Available at http://www.advertsuccess.com

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