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Will You Add? - Image and Branding Advertising-Get over it or Go Broke!
Each and every time it runs!That’s the easy answer. After all, it’s your money and your business at stake. You should be learning from every campaign. Here are some basic questions:(1) How many customers did you reach?(2) Why did they pick your business?(3) What was in the ad that made them call or come in?(4) What media did the best job?That last question is the result of proper tracking. It’s like going to school. You are given exams to test your knowledge and see if you are ready for the next level. Without the tests, you don’t know how you are
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your pr
The use of the Limited Partnership has grown in popularity over the last 25 years as both a way to limit liability and reduce exposure and risk as well as a tax and estate planning tool. Like any other business or investing tool, it can be used properly for its intended purpose or it can be misused, resulting in problems.PRACTICAL LESSONS LEARNED Though the Limited Partnership has been adopted in all states of the USA, not all limited partnership statutes are created equal. Some are much better than others, and some are worse. It’s important to be in compliance with
To make matters worse 80% of new businesses are gone within 3-5 years!
WHY?
Because a higher number of the Business Owners have no idea how to sell, promote, advertising or market their products. Most Business Owners are brilliant in their fields of expertise or they have a great product, but they couldn't market or advertising their way out of a wet paper bag!
If you are serious about YOUR business then read every single word on this page. You see today I'm covering a subject that sent a lot of those 80% of businesses to an early grave!
"Image and Brand Advertising"
Sometimes when people go into business, they feel they have to throw heaps of money at advertising because that’s what the “Top Guns” do isn’t it?
We are surrounded by image advertising everywhere we look. It’s in our face 24/7. Half the time, we are a compete loss as to what the business is actually trying to sell?
And let’s face it, most of us who are in business just don’t have money to burn. As an entrepreneur every dollar must be watched, after all the reason we go into business in the first place is to make a profit right?
“Image Advertising” is the type of ad campaign that use music, sexy women and men, dancing, singing and then end with the company’s logo. They give absolutely no reason for the buyer to take immediate action in most cases.
Unless you are a huge company like Coca Cola or Nike, and have very deep pockets, this type of advertising will do nothing to attract “top of mind awareness”. Using “Image” advertising is one of the major traps that traditional and online businesses fall into today. People get wound up trying to be clever, cutesy or creative that they forget WHY they’re advertising the first place.
Now correct me if I’m wrong, buy wouldn’t you agree the whole reason for spending big bucks on advertising and marketing is to make money? So don’t go getting trapped in all that glitz and glamour. Think about the number one reason for being in business. (Yes, apart from the money!)
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your pr
To get your prospects to take action you need to understand a bit about what will motivate them into taking action of any sort.You have to understand what drives them?You have to understand basic human nature!Most people are motivated by the same things, PLEASURE & FEAR. Out of the two most would agree we are more motivated by fear than pleasure.I’m sure you have plenty of examples in your life to back this up.In general people are fearful of losing things. We are fearful of losing what we have, fearful of losing our looks, our money, our loved ones and the list goes on.We don
"Image and Brand Advertising"
Sometimes when people go into business, they feel they have to throw heaps of money at advertising because that’s what the “Top Guns” do isn’t it?
We are surrounded by image advertising everywhere we look. It’s in our face 24/7. Half the time, we are a compete loss as to what the business is actually trying to sell?
And let’s face it, most of us who are in business just don’t have money to burn. As an entrepreneur every dollar must be watched, after all the reason we go into business in the first place is to make a profit right?
“Image Advertising” is the type of ad campaign that use music, sexy women and men, dancing, singing and then end with the company’s logo. They give absolutely no reason for the buyer to take immediate action in most cases.
Unless you are a huge company like Coca Cola or Nike, and have very deep pockets, this type of advertising will do nothing to attract “top of mind awareness”. Using “Image” advertising is one of the major traps that traditional and online businesses fall into today. People get wound up trying to be clever, cutesy or creative that they forget WHY they’re advertising the first place.
Now correct me if I’m wrong, buy wouldn’t you agree the whole reason for spending big bucks on advertising and marketing is to make money? So don’t go getting trapped in all that glitz and glamour. Think about the number one reason for being in business. (Yes, apart from the money!)
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your pr
If you were to ask your employees or your customers what they thought of your business, what do you think they would say? Do you think they would be as positive if they were asked the same question by a stranger who happens to be a potential buyer of your business?Not knowing the kind of reputation your business has can come back to bite you when you decide to sell. Most people interested in buying a small business (or even a large one) will do some investigating into the reputation of your business. Of course they won’t ask you – they’ll ask your employees, your vendors and suppliers, your custom
“Image Advertising” is the type of ad campaign that use music, sexy women and men, dancing, singing and then end with the company’s logo. They give absolutely no reason for the buyer to take immediate action in most cases.
Unless you are a huge company like Coca Cola or Nike, and have very deep pockets, this type of advertising will do nothing to attract “top of mind awareness”. Using “Image” advertising is one of the major traps that traditional and online businesses fall into today. People get wound up trying to be clever, cutesy or creative that they forget WHY they’re advertising the first place.
Now correct me if I’m wrong, buy wouldn’t you agree the whole reason for spending big bucks on advertising and marketing is to make money? So don’t go getting trapped in all that glitz and glamour. Think about the number one reason for being in business. (Yes, apart from the money!)
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your pr
The reality of home business ifs that not everyone makes it. In fact I knew from my research that 95% are bound to fail. I decided I was going to look for something free. I didn’t want to waste my money if the statistics showed that more than likely I would fail. I found SFI it was free to join so I signed up.When I joined SFI and started as a free member I was skeptical about the reality of home business. I found out that I wouldn't make any money unless I became an EA -meaning you either have to make so much in sales every month or you buy so much every month. Even though I was skeptical about the reality
Now correct me if I’m wrong, buy wouldn’t you agree the whole reason for spending big bucks on advertising and marketing is to make money? So don’t go getting trapped in all that glitz and glamour. Think about the number one reason for being in business. (Yes, apart from the money!)
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your pr
Small businesses thrive when productivity is maximized. The best way to maximize productivity is through efficient technology. Business success is based on having the right product or service at the right price at the right time and in the right place. Efficient technology for small businesses probably will not create the next great product or service, but it will help you with everything else your company must do to get that product or service to market and to deliver it to the customer.Many small businesses fail because they do not utilize technology adequately or efficiently. Key elements of business tec
It’s to serve your customer. Because let’s not forget, it’s them who has the money you want in their pockets! If you really want to make all that money you’ve been dreaming of for years – I’ll tell you how to get it.
DIRECT RESPONSE ADVERTISNG! Yep and you will get a response with Direct Response Advertising, You will get results, you will get orders, you will build a very profitable database, you will build customer loyalty and you will make money. It’s a fact.
What you have to keep in mind is that your prospects don’t give a hoot about your company image. All they want is to know your product or service can take away his pain and give him pleasure. The more benefits you through their way, they more likely they will move towards a buying decision!
By the way, even though your prospect doesn’t care to deeply about your credentials, what they will want to know is what PROOF you can show them about how great your product or service is.
Tell them about this, give them testimonials, tell they you’ve been to seminars on you topic all over the world, tell they you’re up with the ‘latest and greatest’ tell them you conduct seminars on this topic. Sooth their anxieties.
In everything you do, give people reasons why they should believe in you, so they’ll buy.
Now just to clarify this once more, the difference between an “image ad” and a “direct response ad” is this.
An image ad is all about the company image. It has no call to action and is totally focused on the business and not the prospect. It’s purpose is merely to put a company name or message in front of the general public. This type of advertising is not trackable I any specific way.
A Direct Response Ad is trackable. It’s asks of the prospect to take action in some way. Usually by phone, email, mail, coupons download etc. This means you can measure the effectiveness of the direct response ad and know if you are getting a return on investment.
Here’s Something You Must Never Forget…
The only reason you ever advertise to get a response. You want your prospect to be compelled to take immediate action. You want them to call or visit your business. You want them to download your information now. You want them to become loyal customers. Nothing else is worthy of your hard-earned money!
Once you’re using direct response ads, you can keep track of the results, measure what the bottom line comes to and know whether to keep running the ad or to drop it. It’s that simple! If you were running and image ad, there wouldn’t be any way to track the results…it just wouldn’t happen.
And whatever you do, don’t forget to track your results and keep records. This way y
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