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Will You Add? - List Building- 5 Ways to Boost Opt-Ins and Conversion
When you imagine a lawyer what do you see? More than likely you conjure up an idea of a powerful looking man or woman in a dark colored suit with a serious expression. So, what would you imagine a personal injury lawyer’s business card to look like? More than likely you see business cards that are conservative. That’s because serious professionals like lawyers typically want to enforce their seriousness with custom b
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, y
In the 2003 Auto Laundry News Survey it was determined that only 10% of the Coin-op Car Washes had a web site. So if you are doing lots of individual research on car washes that are self serve, do not expect to find a lot of data on the Internet. Owners of coin-op car washes say that only 76% have internet access. The average population is 64% in the US. Not much better, so this low tech sector of the Industry seems
A little more than 3 years ago, MarketingExperiments.com conducted a study on subscription rates. They based their findings on many different variables, and though the tests are old, the principles still apply. I'd like to share some of the results with you here:
1) Make your value proposition prominent
A value proposition tells your potential subscriber what's in it for them. The value proposition gives the primary benefit a person will get from joining your list. For instance, what if your niche is bowling? If you can tell people how to increase their scores 20% just by using a special technique via a special report that people can sign up for on your list building page, do you think avid bowlers would bite? No doubt. Especially if the report you give them is free. This value proposition should be your headline.
2) Easy, fast sign-up
Stick to simple information, such as first name and email address when putting an opt-in box on your list building page. The easier you make it for people to sign up for your list, the more likely they will be to do it.
3) Let people know you'll protect their information.
In these days of identity theft, which is all over the media, people are very leery of signing up for anything, especially online. Let them know that you're one of the good guys, at least in theory. "We protect your privacy. Your information will never be sold, rented, or given to anyone for any reason" would be a helpful statement, if you place it directly under your opt-in box on your list building page.
4) Advertise your low-risk factor.
If you let people know that they can unsubscribe at any time, they'll be more likely to sign up. Some people are reluctant to join any lists just because of the sheer volume of mail that arrives in their inboxes on a daily basis. By letting them know they can unsubscribe without trouble, you'll get more people to sign up.
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, yo
The term ‘ebook reader’ has migrated from a stand alone ebook reading device to software developed to allow the reading of ebooks to take place in a variety of portable environments.Early ebook readers like Gemstar Rocket and Franklin were designed to allow the transport of ebooks in a convenient portable microchip infused package.Once someone challenged the notion that devices needed to be run separate
A value proposition tells your potential subscriber what's in it for them. The value proposition gives the primary benefit a person will get from joining your list. For instance, what if your niche is bowling? If you can tell people how to increase their scores 20% just by using a special technique via a special report that people can sign up for on your list building page, do you think avid bowlers would bite? No doubt. Especially if the report you give them is free. This value proposition should be your headline.
2) Easy, fast sign-up
Stick to simple information, such as first name and email address when putting an opt-in box on your list building page. The easier you make it for people to sign up for your list, the more likely they will be to do it.
3) Let people know you'll protect their information.
In these days of identity theft, which is all over the media, people are very leery of signing up for anything, especially online. Let them know that you're one of the good guys, at least in theory. "We protect your privacy. Your information will never be sold, rented, or given to anyone for any reason" would be a helpful statement, if you place it directly under your opt-in box on your list building page.
4) Advertise your low-risk factor.
If you let people know that they can unsubscribe at any time, they'll be more likely to sign up. Some people are reluctant to join any lists just because of the sheer volume of mail that arrives in their inboxes on a daily basis. By letting them know they can unsubscribe without trouble, you'll get more people to sign up.
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, y
Same old same old just doesn't sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some are brainteasers or are what Michael Michalko in "Thinkertoys" calls Linear Thinkertoys. Others fall under intuition or Intuitive Thinkertoys.
lue proposition should be your headline.
2) Easy, fast sign-up
Stick to simple information, such as first name and email address when putting an opt-in box on your list building page. The easier you make it for people to sign up for your list, the more likely they will be to do it.
3) Let people know you'll protect their information.
In these days of identity theft, which is all over the media, people are very leery of signing up for anything, especially online. Let them know that you're one of the good guys, at least in theory. "We protect your privacy. Your information will never be sold, rented, or given to anyone for any reason" would be a helpful statement, if you place it directly under your opt-in box on your list building page.
4) Advertise your low-risk factor.
If you let people know that they can unsubscribe at any time, they'll be more likely to sign up. Some people are reluctant to join any lists just because of the sheer volume of mail that arrives in their inboxes on a daily basis. By letting them know they can unsubscribe without trouble, you'll get more people to sign up.
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, y
For a lot of people, the autoresponder thing is a misnomer or something that is alien to them. Just so, we can have a good view of it, allow me to clearly define what an autoresponder is. An autoresponder is a simple program that immediately prompts an answer to every e-mail that is received and sent. These are often used as e-mail marketing tools to immediately provide information to their prospective customers a
4) Advertise your low-risk factor.
If you let people know that they can unsubscribe at any time, they'll be more likely to sign up. Some people are reluctant to join any lists just because of the sheer volume of mail that arrives in their inboxes on a daily basis. By letting them know they can unsubscribe without trouble, you'll get more people to sign up.
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, y
Over the past 25 years I have had the unique opportunity to talk directly with many of the professionals and instructors who use Overhead Projectors as an integral part of their profession. Through these interactions I have accumulated notes and information that has inspired me to write these articles that pertain to some of the most common problems experienced by owners of today's and yesterday's Overhead Projectors
5) Make your list building page the top of your sales funnel.
When leading people to buy your product, which is the true purpose of any list building page, you need to lead them through the process. This begins when they opt-in and it continues with the redirect after they click the submit button. This should be the sales page for your product. Though your special report will sell your product throughout, you'll also want to send list members autoresponder messages with more information about your niche. At the end of each informational email, you include a link to your sales page. Many times, after you've delivered a bit more helpful content, people will come to respect you and buy what it is you're selling.
List building and conversion will see a boost if you incorporate these ideas into your list building pages. Just remember that your customer's question, "What's in it for me?" should always be at the top of your mind. If you can show them what's in it for them, if you help them solve their problems, you'll not only have a valuable list member, but you'll have a customer for life.
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