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Will You Add? - How to Dominate Other Yellow Page Ads
CNBC's new show Business of Innovation is s show all business students should watch. It throws a window of clarity to business and innovation ideas that have been twisted over the years. Maria Bartiromo is very helpful with pulling out tips from the guests on the shows. These are areas she probably already knows, but she makes it easy for viewers to get the idea. Last weeks episode focussed on the fact that technology is not necessarily innovation, but understanding what problem you are trying to solve is key.I was mostly intrigued by the insights of ray ku
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the categor
Most of the small business owners I know (and I know a lot of them) are not really happy with the return they get from their networking. They keep going because there is a positive return, but they want more. There are easy actions you can take to improve your return!One of the most important things to remember for most small business owners is NOT to sell your product/service at the meeting. You're selling the appointment! For example, I give a fr'ee coaching session – that's what I focus on selling at the meeting. If you have a Mary Kay business, you
Okay… maybe not top secret… but you should know some entrepreneurs pay big bucks for the information I’m about to reveal to you. And that’s no fib either.
If your business is listed in the yellow pages this strategy will send lots of customers your way… resulting in more sales.
It’s a simple tactic, but works in a big way. Yet hardly anyone uses it. I’m not sure why. I’m guessing it has something to do with a tendency us to go along with a crowd without even consciously thinking about it.
When it comes to marketing, we want our customers to buy from us or hire us. Then again, we’re often afraid of appearing too different from other businesses.
So what’s this got to do with advertising in the Yellow Pages? Plenty.
In fact … I can prove it. Just go right and grab your local Yellow Pages Directory. Alright now… open it up… and tell me what you see.
Lots of ads, right? Problem is… they look alike.
Right at the top of 99% of these Yellow Page Ads is the business name. For example, under the “Haircutters and Stylists” listings we might see something like the following at the top of each ad block:
“Sally Jones Hair Salon”
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinking, “Sure Joe, but EVERYONE structures their Yellow Pages Ad like that…”
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially true in their advertising.
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page Listing.
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the category
It is an interesting exercise for one who creates ads to watch other ads. It is clear to see the motivation behind what causes some people to build ads the way they do. There are clearly three angles that could and should be considered as components of an ad. Most have one, some have two, the best have all three.1) The most common denominator is the element of cleaver. These are the ads that usually have funny as the main ingredient. It is easy to see how the ad agency sold the client on funny, it's supposed to generate the warm fuzzies an
When it comes to marketing, we want our customers to buy from us or hire us. Then again, we’re often afraid of appearing too different from other businesses.
So what’s this got to do with advertising in the Yellow Pages? Plenty.
In fact … I can prove it. Just go right and grab your local Yellow Pages Directory. Alright now… open it up… and tell me what you see.
Lots of ads, right? Problem is… they look alike.
Right at the top of 99% of these Yellow Page Ads is the business name. For example, under the “Haircutters and Stylists” listings we might see something like the following at the top of each ad block:
“Sally Jones Hair Salon”
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinking, “Sure Joe, but EVERYONE structures their Yellow Pages Ad like that…”
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially true in their advertising.
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page Listing.
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the categor
Most franchisees, about 60% of them, do not fully tell the truth during the application, candidate screening process or sales interview. Franchise Buyers need to concentrate on complete integrity during the sales process when purchasing a new franchise or buying out the rights and transferring an existing Franchise.For over a decade I ran a franchising company and was appalled and the number of lies I caught, in fact I got to the point to simply not trust anything anyone said during the buying and interview process. I'd have to say that a franchisee who mis
Lots of ads, right? Problem is… they look alike.
Right at the top of 99% of these Yellow Page Ads is the business name. For example, under the “Haircutters and Stylists” listings we might see something like the following at the top of each ad block:
“Sally Jones Hair Salon”
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinking, “Sure Joe, but EVERYONE structures their Yellow Pages Ad like that…”
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially true in their advertising.
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page Listing.
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the categor
Do not be fooled by those who CLAIM to provide you with 10,000, 20,000, 200,000 or even 250,000 text links.You are being conned, what they are offering you are comment links posted on blogs and directories.These are regarded as comment spamming, i,e there is no contextual advertising associated with it.Just random posts with your link tagged to the username, no benefit to any real person viewing the comment, just a trick to fool search engines.What they won't tell you is the majority of blogg
“Theresa’s Hair Care”
“Quickie Cuts”
“The Family Hair Gallery”
Now… if you’re thinking, “Sure Joe, but EVERYONE structures their Yellow Pages Ad like that…”
Uh huh. You see where I’m coming from?
Most people are afraid of looking too different from everyone else in business. And this is especially true in their advertising.
That’s no good. For one thing, your advertising is supposed to set you “apart” from the crowd… tell readers what’s unique about you. And second… you’re paying big bucks for a Yellow Page Listing.
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the categor
Calculator mouse mats can create buzz at trade shows and can steer plenty of customers your way as the mat is used day in and day out. So why are so few companies choosing calculator mouse mats as their preferred promotional item? It could be cost, it could be lack of flexibility or it could be because they don’t even know they’re available.Calculate the Costs You aren’t alone if you think calculator mouse mats are too expensive for your business to give out. This may be true if you are on a tight marketing budget and have to plan for the annual indust
So make your yellow page advertising count!
The person who opens up the yellow pages is looking for something. They’re either looking for a particular item, or they’re looking for something to solve a particular problem.
If someone is reading the category you’re listed under it’s a good chance they’re a HOT prospect. A high percentage of Yellow Page shoppers are ready to buy NOW.
So is your business name likely to grab their attention? Probably not. People don’t care about your business name. They want to know if you can help them with their need. And help them NOW.
So how are you going to make your Yellow Page Listing stand out from the crowd? Well… for starters…
Use a big, bold headline. Right at the top of your space ad.
Let’s say you’re a busy person who’s just moved into the neighborhood. Today, you’re in the market for a new hair cutter/stylist. Your turn to the above section in the Yellow Pages Book and read the listings. Except now, instead of Theresa putting “Theresa’s Hair Care” at the top of her ad there’s the following headline:
“People Wasting Time at Most Hair Salons Trying to Look Their Best”
Hmmm… that’s interesting. You begin reading. The next few lines of body copy immediately following the headline say something like this:
“Most hair salons waste a client’s time. First, they make customers sit in a room and read magazines. Never mind the customer has an 11 a.m. appointment. The Salon thinks 11:15 or 11:20 is the same thing as 11:00. Next, the customer gets their hair washed. Then they sit a few more minutes until their stylist has an open chair.
This NEVER happens at Theresa’s Hair Care. Whether you want the latest style, or simplest cut, you can look your best without spending half a day at the salon. Her stylists are all experts in the latest trends. But Theresa has developed a system… like clockwork. This means no wasted time. S
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Related Articles:
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Administrative Professional's Day/ Secretary's Day
Testing Your Yellow Page Ad Is Easy
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