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  • Will You Add? - How to Create Relationship With Your Subscribers 2

    A Profitable Newsletter Style that Helps Retain More of Your Customers
    When I speak with many website and business owners, I usually get asked this question over and over gain. And that is “what can I do to get more customers, clients or subscribers? Well there’s a 1001 an
    r – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But

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    So how do you create rapport with your customers?

    There are two things that have to happen – 1) you have to give first and 2) you have to interact with them.

    I will cover giving first. It is a commonality among us humans that if you give something to someone, they feel obligated to give back. If you give me something for nothing, I feel obligated to give back to you.

    What do you do (offline) when you meet someone new and you think they might make a good friend? You give. You ask them to lunch, or you give them something. What happens next? Either they accept the gift, and normally will respond by giving back or by asking you to lunch in the future. Or they do not (in which case they probably do not become your friend). You give. They give back. Eventually they give and you give back.

    The same thing happens online. You give something of value to your subscribers. Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectrum that occur – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But t

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    ne, they feel obligated to give back. If you give me something for nothing, I feel obligated to give back to you.

    What do you do (offline) when you meet someone new and you think they might make a good friend? You give. You ask them to lunch, or you give them something. What happens next? Either they accept the gift, and normally will respond by giving back or by asking you to lunch in the future. Or they do not (in which case they probably do not become your friend). You give. They give back. Eventually they give and you give back.

    The same thing happens online. You give something of value to your subscribers. Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectrum that occur – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But

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    omething. What happens next? Either they accept the gift, and normally will respond by giving back or by asking you to lunch in the future. Or they do not (in which case they probably do not become your friend). You give. They give back. Eventually they give and you give back.

    The same thing happens online. You give something of value to your subscribers. Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectrum that occur – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But

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    give back.

    The same thing happens online. You give something of value to your subscribers. Some accept and give back to you (they buy from you one day). Some do not accept, and never give back. Of course, there are many other points on this spectrum that occur – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But

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    r – some take, and never give back – but they are generally ones that have no ability to pay (unforeseeable online, except through appropriate targeting) – or they don’t like what you give them – also fair – and some (very few) will give (buy from you) first.

    But the typical pattern here is that you give first, some accept, most of those give back by buying.

    So what do you give? You can give free ebooks, informational ebooks on your topic. You can give information – send them articles or excerpts from ebooks or other information you have.

    HTTP = HTML link (for blogs, profiles,phorums):
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