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Will You Add? - If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
As outsiders, we seem to think that the medical billing world is a nice neat little package. The truth is, the world of medical billing is anything but neat. Sometimes, many pieces have to be brought together before a bill can even be sent, depending on what you have done. Some procedures are simple. Then there are those that can turn into total nightmares. What follows is a true story to show you how complicated this can get.A patient goes to the doctor for a routine checkup. During the checkout, it is discovered that the patient has some calcium bui
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For exam
Four color printing is the trend in the industry when it comes to color prints. It is considered as the most outstanding color printing that is available in today’s market. It is widely used to print publications such as magazines, books, and newsletters. It is also being used to fulfill the catalog printing needs of businesses who want to make publicity for their product and services.What does the four color printing can do to your catalogs? Four color printing can make a simple-looking catalog into a very corporate marketing piece that can lead your compa
Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...
Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.
Here’s 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters…
1. Introductory Stories: These are stories about who you are, why you’re writing to them, and how you have assisted other people and/or businesses.
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story… and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For examp
Applying for a Business visa is a major undertaking especially if you are thinking of relocating your business in Canada. One of the main processes to start the ball rolling is to be able to prove that the funds you have available are not the proceeds of crime. Any applications have to be made from the country of residence of the applicant.People who are experienced in business matters or have sufficient funds for investment could qualify for a Business Visa. They are expected to contribute to the development of the Canadian economy either by investing in o
This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story… and establish credibility and trust.
2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people… just like them… who had the same concerns… overcame them, and discovered there was nothing to worry about.
If you’re selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For exam
Every day we get emails and telephone calls from people who want to get started in Real Estate. We hear, I am just checking out your program. Or, I’ve been researching for the past six months to try and find a program. While researching and checking out programs is an important step, so many of these individuals never follow through to the next step, which is getting started and moving forward. Making a decision on starting a business or a program to help you start a business is the next step people. Otherwise all you have is “Paralysis by Analysis”. You
This is a classic “Feel… Felt… Found” approach. I understand how you feel. My previous customer used to feel the same way. His experience now is…
3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.
For example, if you were selling a Mercedes Benz… you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.
4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you… right now.
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For exam
Marriage is one of the happiest moments of an individual’s life. But it can sometimes prove to be a distressing experience too. Circumstance creates such problems that one becomes hopeless to go on with the marriage. There can be many reasons of breaking of a marriage. Divorce is the legal end of a married life in which the husband and wife get separated from each other. Their relationship comes in problem due to some reason and so they decide to get separated. Well, marriage is one such event that comes in almost every one’s life. Marriage and divorce are two dis
Here’s an example from a sales letter from a company called “The Supper Club…”
“How can I get in on this deal?”
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn’t a stock. It was a private deal. And it was too late to get in anyway.
But it’s why I’m writing you today.
5. Product Information Stories: Don’t just list the features & benefits of your product or service. Tell a story which integrates this information.
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For exam
Text to screen software systems are the innovative approach to entertainment, marketing and advertising. Such tools are extremely adaptable, easy and quick to use, reliable and very effective in closing the gap between businesses and their targeted clientele. The variety of features comprised by text to screen systems renders such tools perfect for businesses that want to achieve better exposure and promote their services the simple and cost-effective way.Text to screen systems refer to interactive text messaging software products which allow users to displ
6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.
Tell a before and after story of one of your customers. You’ll never guess how much (other customers) business has changed since they started working with us…
7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.
8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.
For example, if you’re a mortgage broker, give a case study of a past customer… and how much money they have saved through swapping over to you.
If you’re a PR company, give an example of how you helped one company get out of a rut
If you’re an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year… because you’re up to date on all the tax changes.
9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.
This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos… or any industry where people buy to feel more secure.
At the same time, it could be used for anybody who helps people to make more money… or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.
10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.
What stories could you use to promote your business?
All the best,
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