y employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of thI was writing a pretty lengthy email to one of our clients tonight about how to read their google AdWords report and realized that I would probably be writing this same email over and over again. But, as my business partner Harry Casimir likes to say, “never do something more than once, automate!”

Many of our clients are not technologically savvy, but I realize that even those who are (and this particular client is) might have trouble reading the default reports generated by Google. Maybe it’s their use of abbreviation or that some of the main elements of their reports are formulas, but I’ve noticed many of our clients at Unique ID have asked me to explain, in some form, their reports.

I am a huge proponent of Google AdWords, and like Google AdSense, it has revolutionized the web (but on the opposite spectrum) and it has led to the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Business Development seminar “You Must Measure Everything!” Many of our clients have requested detailed reports of their Google Adwords accounts. My employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of the

nce, automate!”

Many of our clients are not technologically savvy, but I realize that even those who are (and this particular client is) might have trouble reading the default reports generated by Google. Maybe it’s their use of abbreviation or that some of the main elements of their reports are formulas, but I’ve noticed many of our clients at Unique ID have asked me to explain, in some form, their reports.

I am a huge proponent of Google AdWords, and like Google AdSense, it has revolutionized the web (but on the opposite spectrum) and it has led to the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Business Development seminar “You Must Measure Everything!” Many of our clients have requested detailed reports of their Google Adwords accounts. My employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of th

f their reports are formulas, but I’ve noticed many of our clients at Unique ID have asked me to explain, in some form, their reports.

I am a huge proponent of Google AdWords, and like Google AdSense, it has revolutionized the web (but on the opposite spectrum) and it has led to the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Business Development seminar “You Must Measure Everything!” Many of our clients have requested detailed reports of their Google Adwords accounts. My employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of th

o the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Business Development seminar “You Must Measure Everything!” Many of our clients have requested detailed reports of their Google Adwords accounts. My employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of thy employees and I are very familiar with the system, and consequently, the reports are easy to read, but for those unaquainted with the system I can understand their frustration. So I put together a simple guide to reading Google’s Adword reports (an explanation of each column of the report, names and prices have been changed to protect the innocent).

Date: The date or date range of the data.

Campaign: Arbitrary information that lets you know under what campaign the reporting information is for. In the examples’ case we only have one active campaign “Regionally Targeted”

Ad Group: Arbitrary information that lets you know under what ad group the reporting information is for. In the examples’ case we only have one active adgroup “Sounds.” In the case of other reports (depending on how your or your search marketing company have set up your account) there might be additional items.

Keyword Matching: The type of system the keyword was displayed on. Broad means google’s search engine or search engine affiliates (companies that use google’s software and utilities to drive their own search engines). Content means those sites that have agreed to run google’s ads through the adsense network.

Keyword Status: Shows the current status of the Keywords for that month (active, deleted, paused, etc