Will You Add? - Internet and Businesses Online

What You Should Know About .Biz Domain Name Registration
The .biz domain name is intended for use of legitimate and commercial businesses unlike any other domain name registration company. The owners cannot sell their trademark to anyone or any company that has the same name.Several stages comprises in registering for a .biz domain name. The first phase is when the registrar starts getting applications from different website owners. This is not the only thing that is included in this phase. There is also an Intellectual Property (IP) Claim Service that every owner should file for. Owners need to file this for their business or company to have its own trademark.But applying for an IP does not guarantee or have no assurance that the chosen .biz domain name is already reserved to the ones who have selected them. Therefore, a single domain name can be filed by one or more companies on the same IP claim.Filing for an IP is for informational purposes only. The owner who have filed will be notified early on in starting phase whenever someone else have filed an IP claim for the same domain name.The next phase is where duplicate name owners are able to file an appeal or a case against the other domain name

lick advertising are immediate. On the other hand, an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.

Budget
Small businesses with extremely tight budgets may find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less--good search engine optimization companies simply do not work for $100 per month. By limiting a campaign's keyphrases to highly specific terms relevant to a company's business, there will not be a large amount of traffic generated, but the traffic that is generated will be specific to the desired result. Plus, choosing such specific phrases can make them less expensive on a per click basis. Moreover, in niche markets with a high average dollar sale, where there's not a great amount of search activity because the prospect pool is limited, it may not make sense to engage a quality organic search engine optimization firm at several thousand dollars per month when you can instead buy varying niche-specific keyp

The Wonderful World of Internet Auctions
Everything is so easily accessible nowadays with the technology of computers. It makes no difference if it is banking, sending letters or ordering food, we can do everything online. No one even imagined that ordering groceries on your computer and have them delivered right on your doorstep would be possible twenty years ago. The convenience we might have in the future is unthinkable now. Even when purchasing the latest modern technologies such as the most-updated computer, something better will always come along. From my point of view, the Internet is the greatest invention of our time. We can simply log online and put a stop at paying twice as much for items we can buy online at half price. We can always find a better deal if we search the Internet. The best deals that could be found are available on ebay.com.Ever since the web site of ebay.com was launched, the concept of shopping changed. Before ebay.com began, the majority of people worldwide went to the local mall to do their shopping while nowadays everyone is talking about ebay.com and what’s more important everyone prefers online shopping. One of the reasons for this radical change of the people’s shoppi

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?

Organic Search Engine Optimization

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click
Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results (1), while an eye tracking study (2) showed that 50 percent of users begin their search by scanning the top organic results. Other studies have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings (3). And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time (4).

Trust
Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being "annoyed" by them (5). Another study found that 66 percent of customers distrust paid ads(6). Clearly, it's not generally a good idea to upset potential customers before they even click on your link.

Value of Visitors
Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%) (7). Trends also have shown that more of the sales that result from search engines originated in organic search listings (8).

Visitors Becoming More Aware of Pay-Per-Click as Advertising
As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine (9).

Pay-Per-Click Costs Rising
Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55 (10). And the cost of keywords can increase by as much as 100 percent during the holiday season (11). These costs aren't going unnoticed either; one study of problems experienced by U.S. companies found that 57 percent of respondents felt that their desired keywords were "too expensive," while 51 percent expressed concern that they are overpaying for certain keywords (12). On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.

Long Term Results
While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine's algorithm, or possibly even beyond.

Relevance
Users also have rated organic search engine results as more relevant than paid results. On Google, 72.3 percent felt that organic results were more relevant, while only 27.7 percent rated paid results as more relevant. Yahoo offered similar results, with 60.8 calling organic results relevant compared to only 39.2 percent for paid (13).

Pay-Per-Click

While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.

Results
As previously stated, the results from pay-per-click advertising are immediate. On the other hand, an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.

Do Your Autoresponders Drive Your Customers Crazy?
A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted.There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales.Problem No. 1 - No Content Beyond SellingThis is THE most VIOLENTLY annoying class of chained autoresponders - message after message from the same place, trying to sell you something, in so many different words. YUCK!What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.They can read and write, you know, and they are not IDIOTS.After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measu

have shown that only 30 percent of search engine users click on paid listings, leaving an overwhelming 70 percent who are clicking the organic listings (3). And a 2003 study found that 85 percent of searchers report clicking on paid links in less than 40 percent of all of their searches, and 78 percent of all respondents claim that they found the information they we searching for through sponsored links just 40 percent of the time (4).

Pay-Per-Click

Team Leadership: Does Your Leadership Team Really Talk? Part 1
Businesses need teams. With the pressures to deliver higher revenues, greater customer satisfaction, enhanced operational efficiency and faster speed to market, success requires more than the brilliance of any individual. But even when leadership teams consist of the company’s best and brightest, high-quality teamwork at the top remains elusive for most organisations. Why?Leadership teams that bring together strong individuals can be the best – and the worst – of worlds. When each individual just delivers on his or her own competencies, however effectively, the team is not truly functional. It’s the ‘synergy’ created between talented individuals – the tapping of the collective potential – that lies at the heart of successful leadership teams.So, what’s the key to creating this synergy? We believe, quite simply, it’s talking that creates great teamwork. What sets high-performing teams apart is their ability to engage in high-quality conversations: conversations which go beyond an exchange of information to those that have the power to transform performance.We have found that teams who engage in regular, quality, focused debate about

the sales that result from search engines originated in organic search listings (8).

Pay-Per-Click

A Career as a Personal Trainer
With so many people looking to lose weight and get in shape, from celebrities to athletes to the average Joe, personal trainers are in big demand. Personal trainers serve as coaches, counselors and teachers, teaching people how to exercise and be physically fit. Because personal trainers are in high demand, this is a career field full of options.Career PathsThere is a wide variety of career paths available to personal trainers. Among the possible career options are:Independent business owner.Personal trainers have the option of starting their own business and acquiring their own clients with which to work. With this option, a personal trainer sets their own hours, sets their own pay rates, and they choose with whom they will work. The downside is they are also required to run a business, including applicable taxes, marketing and scheduling.Corporate fitness.Many companies have or are starting workplace wellness programs, and they need personal trainers to work with the employees. A personal trainer can work in corporate fitness as part of a company that caters to corporate clients or they can seek out

per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when your company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine's algorithm, or possibly even beyond.

Pay-Per-Click

eBay Arbitrage: The Best Way to Guaranteed Profits on eBay
Arbitrage means to buy an item in one market for the purpose of reselling it soon after for profit. Although the concept traditionally means reselling in a separate market to that from which the product was acquired, the term also commonly applies to buying something on eBay with the purpose of reselling it quickly, also on eBay, for an almost guaranteed profit. This buying on and reselling later on eBay is also called ‘Flipping’, sometimes ‘Leveraging’.Understanding ArbitrageArbitrage begins with one or more of the following basic steps:* Buy online to resell online* Buy offline to resell online* Buy online to resell offline* Buy offline to resell offline.As eBay sellers, it’s the first two that concern us most, so let’s see how to make easy money from ‘Arbitrage’ or what’s traditionally known as the ‘Buy Low, Sell High’ technique.Arbitrage TechniquesYour profit might be based on personal knowledge, for example, where you discover items selling on eBay.com which you know will sell at higher prices on other eBay country sites, good examples being viewcards, books and other souvenirs of overseas geogra

Easier to Handle In-House
Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign. Such campaigns generally involve business to business and high-end, service oriented companies, not those geared toward a large consumer base. Since organic search engine optimization requires a steep learning curve and since there are so many questionable tactics that can put a site at risk of penalization (the tactics that neophytes to search engine optimization are likely to use), it may make more sense to run a pay-per-click campaign. Since you are dealing directly with the engine, i.e., Yahoo Search Marketing and Google AdWords, you don't need to pay a middleman, and these sites offer helpful tutorials on how to use pay-per-click marketing. Perhaps most importantly, the concept of pay-per-click is much easier to grasp and understand at the outset.

No Contracts
Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue. But in general, even when you are dealing with an agency, you will not tend to need to sign a contract because the agency instead makes money on a percentage of the spend, although there may be a setup fee. Without a contract, you are free to reallocate marketing dollars elsewhere if you discover that the pay-per-click campaign is not providing the desired results.

Conclusion

Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.

Sources

Oneupweb study
Enquiro, July 2005
Are Corporate Web Sites Optimized for SEO? by Paul Bruemmer, Search Engine Guide, August 2005
WebAdvantage.net 2003 Survey
eMarketer, April 2003
eMarketer 2003
Marketing Sherpa, August 2005
Are Corporate Web Sites Optimized for SEO? by Paul Bruemmer, Search Engine Guide, August 2005
Pew Internet and American Life Project, 2005
Performics, 2005
Ibid
Jupiter Media, June 2003
iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research, April 2004

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Important parts of any business are its employees. Without the employee there would be no business.

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Will You Add? - Organic SEO or Pay-Per-Click Advertising - Which Should You Choose?

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